What powers skift.com?
Last seen Jun 2026 · 97 technologies across 34 categories
A/B Testing
Accessibility
UserWay
since Apr 2024
Advertising
AdRoll
since Jul 2023
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Microsoft Advertising
since May 2023
Reddit Ads
since Feb 2024
Twitter Ads
since Apr 2021
Advertising Networks
Analytics
Chartbeat
since Aug 2018
Cloudflare Browser Insights
since May 2026
Google Analytics
since Jun 2018
Hotjar
since Apr 2019
HubSpot Analytics
since Feb 2021
Linkedin Insight Tag
since Feb 2021
Matomo
since Aug 2018
Matomo Analytics
since Jun 2018
Microsoft Clarity
since May 2023
New Relic
since Aug 2018
Parse.ly
since Jun 2018
TikTok Pixel
since Jun 2024
Blogs
Beehiiv
since May 2026
CDN
Cloudflare
since Apr 2018
CMS
WordPress
since Apr 2018
Cookie compliance
AdRoll CMP System
since Jul 2023
HubSpot Cookie Policy Banner
since Sep 2021
Databases
MySQL
since Jun 2018
Ecommerce
Cart Functionality
since Oct 2024
Font scripts
Issue trackers
Sentry
since Aug 2024
JavaScript Frameworks
JavaScript graphics
Recharts
since Jan 2024
JavaScript Libraries
Marketing automation
Bounce Exchange
since Jun 2018
HubSpot
since Jun 2018
Mautic
since Sep 2024
OneSignal
since Sep 2025
Wunderkind
since Feb 2021
Miscellaneous
PaaS
WordPress VIP
since Jan 2025
WP Engine
since May 2019
Page builders
WordPress Block Editor
since Jul 2024
WordPress Site Editor
since Jul 2024
Performance
Priority Hints
since Sep 2023
Programming languages
Security
Cloudflare Bot Management
since Oct 2021
HSTS
since Oct 2024
PerimeterX
since May 2026
reCAPTCHA
since Apr 2022
Segmentation
Adobe Audience Manager
since May 2022
SEO
Tag managers
Google Tag Manager
since Jun 2018
Translation
Weglot
since Jul 2025
UI frameworks
Tailwind CSS
since Dec 2023
Video players
Web Frameworks
Web Servers
Apache HTTP Server
since Aug 2018
Webmail
Apple iCloud Mail
since May 2025
Google Workspace
since Aug 2022
Widgets
WordPress plugins
Jetpack
since Mar 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| am ex | #31 | 7,000 |
| hilton | #24 | 3,800 |
| capital one travel | #12 | 1,800 |
| international hotel group | #43 | 950 |
| choice hotels | #37 | 770 |
| trip advisor | #70 | 520 |
| trip advisor | #52 | 520 |
| naturals | #75 | 520 |
| marriott brands | #4 | 490 |
| maldives | #53 | 470 |
| delta airlines wifi | #18 | 410 |
| ultra low cost carriers | #33 | 390 |
| ryanair | #30 | 350 |
| hotel hilton | #13 | 330 |
| marriott hotels | #50 | 320 |
| airbus a320neo | #6 | 270 |
| expedia group | #12 | 250 |
| trivago commercial actor | #3 | 230 |
| travelzoo inc | #69 | 230 |
| air b and b stock | #93 | 230 |
| global hyatt | #24 | 230 |
| travelperk | #8 | 190 |
| mr and mrs smith | #59 | 170 |
| southwest airlines hiring | #21 | 170 |
| sap concur technologies | #34 | 160 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 68% desktop
- 32% phone
United Arab Emirates
New Zealand
United States
India
Japan
Germany
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.18 / 10 · ranked #5,342 of all domains
5,136 referring domains · OpenPageRank
Search traffic
45,700 est. monthly organic visits (US)
30,828 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 75 ms |
| CLS | 0.15 |
| TTFB | 1200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 4.9 MB · 242 requests
- WordPress theme: skift-pangea (child: skift-2024) · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| skift.com | 43 |
| meetings.skift.com | 42 |
| wlt.skift.com | 41 |
| airlineweekly.skift.com | 40 |
| dlr.skift.com | 40 |
| auth.skift.com | 39 |
| research.skift.com | 39 |
| live.skift.com | 36 |
| data.skift.com | 29 |
| ask.skift.com | 26 |
| table.skift.com | 23 |
| newsletters.skift.com | 19 |
| forum.skift.com | 18 |
| www.skift.com | 17 |
| advisory.skift.com | 15 |
| info.skift.com | 10 |
| registration.skift.com | 7 |
| my.skift.com | 3 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Mautic Jun 2026
- detected WordPress Block Editor May 2026
- dropped Cowboy Apr 2026
- dropped Erlang Apr 2026
- dropped Heroku Apr 2026
- detected HubSpot Cookie Policy Banner Apr 2026
- dropped WordPress Block Editor Mar 2026
- dropped jQuery Migrate Feb 2026
- detected WordPress Block Editor Jan 2026
- dropped Mautic Nov 2025
- detected OneSignal Sep 2025
- detected PWA Sep 2025
- detected Adobe Audience Manager Aug 2025
- dropped Amazon Advertising Aug 2025
- dropped Arena Aug 2025
- dropped Datadog Aug 2025
- dropped Facebook Login Aug 2025
- dropped ID5 Aug 2025
- dropped Imgix Aug 2025
- dropped Prebid Aug 2025