What powers smartwool.com?
Last seen Jun 2026 · 45 technologies across 23 categories
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since Jun 2026
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since May 2026
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since May 2026
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since Oct 2021
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since May 2026
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| smartwool | #1 | 22,500 |
| smartwool socks | #2 | 4,400 |
| wool socks | #4 | 2,200 |
| wool pullover | #2 | 1,800 |
| smartwool socks | #4 | 1,800 |
| merino wool sweater | #3 | 1,800 |
| merino wool long johns | #1 | 1,600 |
| smartwool base layer | #1 | 1,500 |
| smartwool socks sale | #1 | 1,200 |
| smartwool discount code | #1 | 1,100 |
| thermal wear for men | #3 | 1,100 |
| ankle socks | #7 | 1,000 |
| merino wool socks | #8 | 980 |
| women's wool pullover sweaters | #4 | 800 |
| wool beanie | #3 | 790 |
| smartwool socks women | #1 | 740 |
| smartwool underwear | #1 | 730 |
| merino wool thermal wear | #2 | 710 |
| smartwool sale | #1 | 660 |
| sock lengths | #3 | 640 |
| womens socks | #5 | 640 |
| ski socks | #3 | 590 |
| smartwool promo code | #2 | 580 |
| smartwool coupon | #2 | 580 |
| base layer clothing for cold weather | #1 | 580 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 61% phone
- 39% desktop
United States
United Kingdom
Canada
Netherlands
Belgium
Austria
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.70 / 10 · ranked #62,482 of all domains
719 referring domains · OpenPageRank
Search traffic
118,300 est. monthly organic visits (US)
26,753 keywords in Google's top 30
Core Web Vitals
| LCP | 2.5 s |
| INP | 100 ms |
| CLS | 0.35 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: German (Switzerland)
- CDN: Cloudflare
- Weight: 60.0 MB · 313 requests
- Structured data: JSON-LD
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.smartwool.com | 43 |
| eu.smartwool.com | 24 |
| nza.smartwool.com | 24 |
Full technology history →
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Recent changes
- detected Amazon S3 Jun 2026
- dropped Apple Pay Jun 2026
- dropped Cloudflare Browser Insights Jun 2026
- detected Klarna Checkout Jun 2026
- detected lit-element Jun 2026
- detected lit-html Jun 2026
- dropped PerimeterX Jun 2026
- dropped Salesforce Commerce Cloud Jun 2026
- detected Amazon ALB May 2026
- detected Amazon Web Services May 2026
- detected Bazaarvoice Curation May 2026
- detected Bloomreach Discovery May 2026
- detected BlueConic May 2026
- detected Bluecore May 2026
- detected Cart Functionality May 2026
- detected Cloudflare Bot Management May 2026
- detected Dynatrace May 2026
- detected Exponea May 2026
- detected Facebook Pixel May 2026
- detected Forter May 2026
- detected Glide.js May 2026
- detected Google Analytics May 2026
- detected Google Tag Manager May 2026
- detected HSTS May 2026
- detected Impact May 2026
- detected Medallia May 2026
- detected Microsoft Advertising May 2026
- detected OneTrust May 2026
- detected Optimizely May 2026
- detected PayPal May 2026
- detected Pinterest Conversion Tag May 2026
- detected Priority Hints May 2026
- detected Quantum Metric May 2026
- detected Reddit Ads May 2026
- detected Shopify May 2026
- detected Swiper May 2026
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- detected TruValidate May 2026
- detected Yotpo Reviews May 2026
- detected Cloudflare Browser Insights Apr 2026
- detected Apple iCloud Mail Oct 2025