Advertising

136 technologies tracked in this category.

#TechnologyWebsitesSitesMonthly changeChangeHigh authorityShare of tracked
1 Google AdSense 2,259,857 −1,868 3,279 5.00%
2 Microsoft Advertising 1,109,004 +9,697 9,028 2.45%
3 Twitter Ads 646,671 +175 5,851 1.43%
4 Google Publisher Tag 268,486 −8,031 5,358 0.59%
5 AppNexus 201,968 −12,852 2,730 0.45%
6 Criteo 197,186 −6,868 2,731 0.44%
7 Prebid 170,718 −15,646 3,111 0.38%
8 33Across 159,862 −343 724 0.35%
9 ID5 133,985 −15,216 2,937 0.30%
10 Amazon Advertising 129,000 −16,306 2,690 0.29%
11 Rubicon Project 119,760 −14,279 2,170 0.26%
12 OpenX 113,511 −13,879 2,142 0.25%
13 PubMatic 113,162 −20,037 2,112 0.25%
14 Taboola 108,334 +29 1,605 0.24%
15 DTScout 86,645 −57 46 0.19%
16 ADFOX 81,853 −433 269 0.18%
17 AdRoll 79,219 −188 616 0.18%
18 theTradeDesk 79,167 +560 1,933 0.18%
19 DoubleClick Ad Exchange (AdX) 74,671 −119 156 0.17%
20 DoubleClick for Publishers (DFP) 73,016 −151 1,054 0.16%
21 Google Ads 62,436 −211 1,007 0.14%
22 Reddit Ads 61,424 +366 2,480 0.14%
23 TripleLift 58,818 −15,177 1,187 0.13%
24 Simpli.fi 50,649 −80 489 0.11%
25 Sovrn 49,161 +2 15 0.11%
26 Snap Pixel 44,078 +17 22 0.10%
27 GumGum 39,933 −12,614 246 0.09%
28 Yahoo Advertising 39,310 −116 857 0.09%
29 WordAds 38,321 +582 12 0.08%
30 MGID 31,694 −277 121 0.07%
31 Media.net 31,469 −16 78 0.07%
32 Tapad 29,942 +1,051 904 0.07%
33 Linkedin Ads 29,924 +410 1,416 0.07%
34 Smart Ad Server 28,737 −717 435 0.06%
35 Yandex.Direct 27,551 −149 46 0.06%
36 Teads 26,275 −18 392 0.06%
37 Adform 23,588 −203 336 0.05%
38 DoubleClick Campaign Manager (DCM) 21,325 +501 407 0.05%
39 JuicyAds 20,669 −87 27 0.05%
40 TrafficStars 19,824 +117 7 0.04%
41 Mediavine 14,052 +206 97 0.03%
42 AdRiver 13,496 −902 95 0.03%
43 ExoClick 12,626 −68 15 0.03%
44 Infolinks 12,617 +234 264 0.03%
45 Utiq 11,241 −80 234 0.02%
46 TVSquared 10,077 +34 278 0.02%
47 Sizmek 9,998 −46 90 0.02%
48 AdThrive 8,726 −18 215 0.02%
49 Sharethrough 8,173 −511 103 0.02%
50 STN Video 7,029 −4 23 0.02%
51 Yektanet 6,886 +45 1 0.02%
52 AdScale 5,665 +40 2 0.01%
53 Rakuten Advertising 5,410 +139 150 0.01%
54 Basis Technologies 4,948 +14 177 0.01%
55 APPLOVIN 4,875 −54 70 0.01%
56 VDX.tv 4,734 +17 29 0.01%
57 Nextdoor Ads 4,699 −13 134 0.01%
58 Geniee 4,581 −40 66 0.01%
59 AD EBiS 4,509 −74 155 0.01%
60 FreakOut 4,437 −14 133 0.01%
61 DoubleVerify 4,181 0 50 0.01%
62 Dealer Spike 4,100 +219 0 0.01%
63 Ad Lightning 3,860 +237 187 0.01%
64 Broadstreet 3,660 +181 75 0.01%
65 Integral Ad Science 3,280 +256 319 0.01%
66 i-mobile 3,196 −32 65 0.01%
67 Hashtag Labs 2,894 +127 227 0.01%
68 BuySellAds 2,378 −26 87 0.01%
69 PurpleAds 2,305 0 7 0.01%
70 Podsights 2,229 −17 135 0.00%
71 AcuityAds 2,129 −36 83 0.00%
72 Nativo 2,033 +24 200 0.00%
73 SHE Media 2,024 −30 25 0.00%
74 AdOcean 1,934 −22 37 0.00%
75 Kevel 1,788 −6 42 0.00%
76 Amobee 1,644 +23 53 0.00%
77 Aniview Ad Server 1,372 −28 29 0.00%
78 Primis 1,363 −7 95 0.00%
79 VerticalScope 1,187 +1 2 0.00%
80 DoubleClick Floodlight 1,143 −8 24 0.00%
81 RevJet 1,078 +3 1 0.00%
82 Zanox 910 −5 2 0.00%
83 Adalyser 887 +12 47 0.00%
84 Vidazoo 885 −22 28 0.00%
85 Admixer 860 −12 10 0.00%
86 Tatari 849 −3 52 0.00%
87 Carbon Ads 837 −12 58 0.00%
88 Sublime 827 −43 24 0.00%
89 EthicalAds 776 −2 58 0.00%
90 Assertive Yield 722 −14 2 0.00%
91 Adverticum 699 −2 6 0.00%
92 PubGuru 671 +1 0 0.00%
93 MainAd 603 −42 20 0.00%
94 Verizon Media 590 −3 4 0.00%
95 Unruly 578 −6 12 0.00%
96 LKQD 514 0 0 0.00%
97 Sortable 436 −1 11 0.00%
98 LiveRamp DPM 414 0 28 0.00%
99 snigel AdEngine 364 +4 15 0.00%
100 Klickly 362 0 0 0.00%
101 Anetwork 354 −1 0 0.00%
102 Open AdStream 340 −2 19 0.00%
103 Chitika 317 0 2 0.00%
104 Adloox 295 +3 11 0.00%
105 Project Wonderful 291 +6 1 0.00%
106 Audiohook 279 −16 10 0.00%
107 District M 272 0 0 0.00%
108 SpotX 265 −6 26 0.00%
109 Header Bidding Ai 241 −1 0 0.00%
110 Advert Stream 228 +2 0 0.00%
111 Yieldlab 216 +2 2 0.00%
112 AdBridg 208 0 10 0.00%
113 FirstImpression.io 192 −3 12 0.00%
114 Admo.tv 178 −1 0 0.00%
115 AdRecover 162 +2 7 0.00%
116 Dianomi 145 −3 16 0.00%
117 OpenWeb 143 0 5 0.00%
118 SabaVision 107 0 0 0.00%
119 Titan 103 −1 8 0.00%
120 The Arena Group 92 −1 1 0.00%
121 Adcash 74 −1 2 0.00%
122 Beeswax 66 +1 0 0.00%
123 Container Media Group 60 +2 2 0.00%
124 Cluep 58 −1 1 0.00%
125 Automatad 55 −3 2 0.00%
126 Advally 50 0 2 0.00%
127 AnyClip 40 +1 3 0.00%
128 Adnegah 36 0 0 0.00%
129 Wazimo 32 0 0 0.00%
130 Zeus Technology 23 +1 1 0.00%
131 Fusion Ads 22 +1 0 0.00%
132 MadAdsMedia 22 0 0 0.00%
133 Veoxa 11 0 1 0.00%
134 AdInfinity 4 0 0 0.00%
135 BittAds 4 0 0 0.00%
136 Epom 2 0 0 0.00%

Websites and share count all tracked domains. Monthly change compares the sites observed in the two newest crawl months, a month-scoped measure that differs from the tracked total. High authority counts the technology's sites at Open Page Rank 7 or higher, a tier of about 46,000 domains web-wide.

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