What powers themacallan.com?
Last seen Jun 2026 · 94 technologies across 35 categories
Advertising
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| macallan 12 | #1 | 11,200 |
| macallan | #1 | 9,200 |
| macallan whiskey | #1 | 4,100 |
| macallan scotch | #1 | 2,800 |
| macallan 18 | #2 | 2,400 |
| macallan scotch whiskey | #1 | 1,800 |
| macallan 12 | #5 | 1,700 |
| the macallan | #1 | 1,000 |
| macallan 12 double cask | #1 | 820 |
| rob roy cocktail | #6 | 750 |
| scotland macallan distillery | #1 | 730 |
| macallan distillery | #1 | 730 |
| macallan 12 sherry oak | #1 | 670 |
| macallan restaurant | #2 | 580 |
| rob roy drink | #6 | 560 |
| macallan distillery scotland | #1 | 550 |
| macallan scotch | #5 | 430 |
| ice ball maker | #4 | 400 |
| macallan 30 | #3 | 390 |
| macallan liquor | #1 | 370 |
| drinking whiskey on the rocks | #4 | 360 |
| bourbon macallan | #1 | 300 |
| macallan drink | #1 | 300 |
| macallan 18 | #8 | 290 |
| macallan m | #1 | 240 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 75% phone
- 24% desktop
- 1% tablet
United Kingdom
Taiwan
Singapore
Ireland
Hong Kong SAR China
Norway
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.59 / 10 · ranked #70,096 of all domains
788 referring domains · OpenPageRank
Search traffic
61,000 est. monthly organic visits (US)
7,763 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 10.8 MB · 115 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| usshop.themacallan.com | 40 |
| shop.themacallan.com | 33 |
| uscheckout.themacallan.com | 31 |
| login.themacallan.com | 26 |
| www.themacallan.com | 22 |
| distillery.themacallan.com | 14 |
| us.themacallan.com | 12 |
Full technology history →
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Recent changes
- dropped Wunderkind Dec 2025
- dropped Google AdSense Sep 2025