What powers wella.com?
Last seen Jun 2026 · 84 technologies across 35 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| wella | #1 | 6,700 |
| brunette hair | #3 | 3,600 |
| golden blonde hair | #1 | 3,400 |
| wella professional hair color | #1 | 3,400 |
| wella colour charm | #1 | 3,000 |
| hair color highlights brown | #5 | 2,800 |
| pink hair | #2 | 2,200 |
| dark blonde | #2 | 1,800 |
| hair cut with bangs | #4 | 1,600 |
| plait styles | #7 | 1,300 |
| what is demi permanent hair color | #1 | 1,200 |
| wella hair color | #2 | 1,200 |
| copper brown hair | #3 | 1,100 |
| copper brown hair | #3 | 1,100 |
| medium brown | #1 | 1,000 |
| wella toner chart | #1 | 1,000 |
| copper brown | #2 | 980 |
| copper brown | #2 | 980 |
| caramel highlights | #2 | 980 |
| caramel highlights | #2 | 980 |
| permanent hair colour how long does it last | #1 | 880 |
| how long does hair dye last | #1 | 880 |
| how long should hair dye last | #1 | 880 |
| hair cuttery near me | #79 | 870 |
| colour touch wella | #1 | 820 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 88% phone
- 10% desktop
- 2% tablet
Germany
United Kingdom
Brazil
France
Italy
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.84 / 10 · ranked #54,028 of all domains
565 referring domains · OpenPageRank
Search traffic
147,800 est. monthly organic visits (US)
47,092 keywords in Google's top 30
Core Web Vitals
| LCP | 2.2 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 900 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 21.0 MB · 161 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.events.wella.com | 28 |
| www.wella.com | 26 |
| hairstories.wella.com | 21 |
| blog.wella.com | 20 |
| education.wella.com | 18 |
| marketing.wella.com | 18 |
| www.shadeselector.wella.com | 14 |
| managemysalon.wella.com | 13 |
| careers.wella.com | 12 |
| www.mude-meu-look.wella.com | 12 |
| salons.wella.com | 7 |
| www.cambio-look.wella.com | 3 |
Full technology history →
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