What powers whitepages.com?
Last seen Jun 2026 · 89 technologies across 31 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| whitepage | #1 | 370,900 |
| reverse caller id lookup | #1 | 304,000 |
| reverse phone lookup | #1 | 304,000 |
| white pages | #1 | 278,200 |
| reverse call lookup | #2 | 162,000 |
| reverse phone no lookup | #2 | 81,000 |
| free reverse telephone directory | #1 | 33,400 |
| free reverse phone directory | #1 | 33,400 |
| telephone number reverse search | #1 | 30,400 |
| reverse phone directory lookup | #1 | 30,400 |
| reverse phone number lookup | #1 | 27,500 |
| free telephone number lookup | #2 | 26,700 |
| white pages reverse phone search | #1 | 22,500 |
| reverse phone number check | #2 | 14,700 |
| white pages reverse phone | #1 | 12,300 |
| white pages reverse phone number lookup | #1 | 11,200 |
| reverse address lookup | #1 | 10,100 |
| white pages reverse | #1 | 9,200 |
| white pages phone book | #1 | 9,200 |
| white pages people search | #1 | 9,200 |
| white pages reverse phone number | #2 | 9,000 |
| white pages reverse lookup | #2 | 9,000 |
| free reverse phone number check | #2 | 8,900 |
| white pages reverse phone search | #3 | 7,200 |
| white pages reverse search | #2 | 6,600 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 68% phone
- 30% desktop
- 1% tablet
United States
Philippines
India
Germany
United Kingdom
France
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.41 / 10 · ranked #22,843 of all domains
1,397 referring domains · OpenPageRank
Search traffic
2,313,600 est. monthly organic visits (US)
141,411 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 175 ms |
| CLS | 0 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 2.9 MB · 2,144 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.whitepages.com | 46 |
| instantally.whitepages.com | 35 |
| property.whitepages.com | 27 |
| about.whitepages.com | 26 |
| 411info.whitepages.com | 20 |
| canada411.whitepages.com | 20 |
| superpages.whitepages.com | 18 |
| wevemoved.whitepages.com | 18 |
| developer.whitepages.com | 17 |
| peoplesearch.whitepages.com | 17 |
| smartpages.whitepages.com | 17 |
| theultimates.whitepages.com | 17 |
| 411.whitepages.com | 16 |
| 411web.whitepages.com | 16 |
| 50states.whitepages.com | 16 |
| augusta.whitepages.com | 16 |
| bigfoot.whitepages.com | 16 |
| clickheretofind.whitepages.com | 16 |
| findwho.whitepages.com | 16 |
| freeality.whitepages.com | 16 |
| geoportals.whitepages.com | 16 |
| infobel-new.whitepages.com | 16 |
| infobel-test.whitepages.com | 16 |
| m.whitepages.com | 16 |
Full technology history →
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Recent changes
- detected FingerprintJS Jun 2026
- detected Reddit Ads May 2026
- dropped Microsoft ASP.NET Apr 2026
- detected DataDome Mar 2026
- dropped Microsoft 365 Mar 2026
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- dropped Amazon S3 Dec 2025
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- detected Criteo Oct 2025
- detected Radix UI Oct 2025