What powers amazon.com?
Last seen Jun 2026 · 161 technologies across 42 categories
A/B Testing
Adobe Target
since Jul 2021
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since Oct 2022
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since Apr 2022
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since Mar 2026
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since Aug 2018
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since Feb 2021
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since Aug 2018
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since Jul 2021
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since Aug 2022
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Amazon CloudFront
since Jun 2018
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since Aug 2018
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since Nov 2021
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since May 2022
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since Dec 2023
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since Sep 2022
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since Aug 2018
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since Apr 2024
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since Nov 2021
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since Aug 2018
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since Nov 2022
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Zeotap
since Nov 2021
Databases
MySQL
since Aug 2018
Development
Microsoft Visual Studio
since Apr 2023
Documentation
Ecommerce
Amazon Webstore
since Jun 2021
Cart Functionality
since Aug 2020
Amazon SES
since Aug 2022
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Emotion
since Jul 2021
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since Oct 2019
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since Feb 2020
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since Aug 2018
Preact
since Nov 2021
Select2
since Aug 2018
Splide
since Jun 2025
Swiper
since Sep 2022
Underscore.js
since Aug 2018
Load balancers
Amazon ALB
since Apr 2022
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since Sep 2023
Marketo
since Aug 2018
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since Nov 2018
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since Sep 2024
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since Dec 2022
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since Mar 2020
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since Aug 2018
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since Jan 2019
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since Nov 2023
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since Jun 2021
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since Jun 2023
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since Aug 2024
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Yoast SEO
since Jul 2019
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| amazon password assistance | #2 | 310 |
| change amazon password | #4 | 290 |
| amazon key | #5 | 170 |
| amazon book shop | #3 | 140 |
| how do i find my amazon password | #3 | 140 |
| amazon com delivery cards | #1 | 30 |
| amazon com ebooks to buy kindle | #2 | 28 |
| stainless steel yeti tumbler | #6 | 26 |
| amazon com ebooks to buy | #4 | 21 |
| amazon e book | #5 | 19 |
| amazon paperback books | #6 | 18 |
| amazon book read | #5 | 18 |
| amazon books logo | #4 | 17 |
| from books to books | #4 | 17 |
| zip line kits | #4 | 13 |
| amazon com/delivery cards | #1 | 12 |
| amazon.com ebooks to buy | #6 | 11 |
| key by amazon | #3 | 11 |
| 200 foot zipline | #6 | 11 |
| best ziplines for backyard | #5 | 10 |
| amazon novels | #5 | 10 |
| www amazon com kindle | #6 | 9 |
| amazon prime books search | #8 | 9 |
| playback menu amazon prime | #1 | 9 |
| lovin every minute of it | #79 | 9 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 75% phone
- 23% desktop
- 2% tablet
United States
India
Japan
Germany
United Kingdom
Brazil
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.47 / 10 · ranked #42 of all domains
318,997 referring domains · OpenPageRank
Search traffic
351,206,500 est. monthly organic visits (US)
41,126,511 keywords in Google's top 30
Core Web Vitals
| LCP | 1.7 s |
| INP | 125 ms |
| CLS | 0.3 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Amazon CloudFront
- Weight: 14.1 MB · 286 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| account-jobs-na.amazon.com | 22 |
| hiring.amazon.com | 21 |
| leo.amazon.com | 21 |
| signage.amazon.com | 21 |
| business.amazon.com | 20 |
| paymentservices.amazon.com | 20 |
| aps.amazon.com | 19 |
| aws.amazon.com | 19 |
| buywithprime.amazon.com | 19 |
| ap-south-1.signin.aws.amazon.com | 18 |
| ap-southeast-1.signin.aws.amazon.com | 18 |
| forums.aws.amazon.com | 18 |
| freight.amazon.com | 18 |
| jobs-us-east.amazon.com | 18 |
| jobs-us-west.amazon.com | 18 |
| signin.aws.amazon.com | 18 |
| support.aws.amazon.com | 18 |
| aiexplorer.aws.amazon.com | 17 |
| developer-docs.amazon.com | 17 |
| developer.amazon.com | 17 |
| eu-west-1.signin.aws.amazon.com | 17 |
| flex.amazon.com | 17 |
| logistics.amazon.com | 17 |
| music.amazon.com | 17 |
Full technology history →
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Recent changes
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