What powers rakuten.co.jp?
Last seen Jun 2026 · 226 technologies across 51 categories
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since Sep 2021
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since Feb 2021
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| popmart | #82 | 4,700 |
| rakuten | #20 | 1,600 |
| oliveyoung | #39 | 350 |
| muji jp | #4 | 290 |
| sanrio jp | #2 | 210 |
| bookoff | #57 | 160 |
| artif | #71 | 130 |
| dark angel | #76 | 100 |
| adidas japan | #4 | 98 |
| yellow submarine | #85 | 85 |
| sun's market | #7 | 76 |
| rinkan | #8 | 57 |
| sanrio store | #92 | 47 |
| japan rakuten shopping | #2 | 42 |
| cosme jp | #7 | 41 |
| sk 2 | #96 | 35 |
| amiami jp | #6 | 34 |
| nike store japan | #5 | 34 |
| yahoo auctions jp | #49 | 31 |
| fundoshi | #80 | 31 |
| limited edt | #41 | 23 |
| moft | #45 | 21 |
| hughug | #44 | 19 |
| secret honey jp | #2 | 18 |
| lesportsac jp | #3 | 17 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 82% phone
- 13% desktop
- 5% tablet
Japan
Hong Kong SAR China
Australia
Vietnam
South Korea
Thailand
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.11 / 10 · ranked #204 of all domains
32,553 referring domains · OpenPageRank
Search traffic
9,200 est. monthly organic visits (US)
1,689 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 275 ms |
| CLS | 0.05 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: Japanese
- CDN: Akamai
- Weight: 2.7 MB · 231 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| ticket.rakuten.co.jp | 45 |
| brandavenue.rakuten.co.jp | 36 |
| energy.rakuten.co.jp | 32 |
| network.mobile.rakuten.co.jp | 32 |
| origin-network.mobile.rakuten.co.jp | 32 |
| onboarding.mobile.rakuten.co.jp | 31 |
| portal.mobile.rakuten.co.jp | 31 |
| senior.rakuten.co.jp | 31 |
| sports.tv.rakuten.co.jp | 31 |
| pointmall.rakuten.co.jp | 28 |
| magazine.rakuten.co.jp | 27 |
| travel.rakuten.co.jp | 27 |
| unext.tv.rakuten.co.jp | 27 |
| channel.rakuten.co.jp | 26 |
| comm.rakuten.co.jp | 26 |
| experiences.travel.rakuten.co.jp | 26 |
| media.mobile.rakuten.co.jp | 26 |
| play.rakuten.co.jp | 26 |
| cdn-mobile.rakuten.co.jp | 25 |
| nba.rakuten.co.jp | 25 |
| readee.rakuten.co.jp | 25 |
| event.senior.rakuten.co.jp | 24 |
| hoken.rakuten.co.jp | 24 |
| insurance.rakuten.co.jp | 24 |
Full technology history →
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Recent changes
- detected Akamai Bot Manager Apr 2026
- dropped Microsoft ASP.NET Apr 2026
- dropped Taboola Apr 2026
- dropped theTradeDesk Apr 2026
- dropped 33Across Mar 2026
- detected WorldShopping Dec 2025
- detected Astro Nov 2025
- dropped NextAuth.js Nov 2025
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- detected Monaco Editor Sep 2025
- detected ECharts Aug 2025