What powers goop.com?
Last seen Jun 2026 · 90 technologies across 38 categories
A/B Testing
Google Optimize
since Jun 2021
Accessibility
Advertising
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Microsoft Advertising
since Feb 2021
Analytics
Amplitude
since Sep 2019
Cloudflare Browser Insights
since Jun 2021
comScore
since Jun 2018
Google Analytics
since Jun 2018
Heap
since Jun 2018
Hotjar
since Jun 2018
Microsoft Clarity
since Dec 2021
Pinterest Conversion Tag
since Oct 2025
PostHog
since Dec 2025
Quantcast Measure
since Nov 2018
Segment
since Apr 2018
TikTok Pixel
since Jun 2022
Cache Tools
Varnish
since Jun 2018
CDN
Akamai
since Jul 2018
Amazon CloudFront
since Oct 2022
Amazon S3
since Aug 2022
cdnjs
since Oct 2022
Cloudflare
since Dec 2018
Google Cloud CDN
since Aug 2024
jsDelivr
since Oct 2022
CMS
Customer data platform
Rudderstack
since Nov 2021
Databases
MySQL
since Jun 2018
Ecommerce
Cart Functionality
since Aug 2020
Shopify
since Sep 2025
Font scripts
Font Awesome
since Apr 2018
Google Font API
since Feb 2020
IaaS
Google Cloud
since Aug 2024
Issue trackers
Sentry
since Dec 2021
JavaScript frameworks
JavaScript libraries
Live chat
Gorgias
since Mar 2026
Marketing automation
Klaviyo
since Sep 2025
Miscellaneous
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
Twitter Emoji (Twemoji)
since Jun 2018
Webpack
since Jul 2018
webpack-2
since Jun 2018
PaaS
Amazon Web Services
since Aug 2022
Azure
since Feb 2023
Payment processors
Performance
Priority Hints
since May 2026
Personalisation
Attentive
since Apr 2025
Programming languages
Referral marketing
Friendbuy
since Jun 2022
Returns
Happy Returns
since Oct 2025
Returnly
since Aug 2022
Reverse proxies
Envoy
since Dec 2020
Reviews
Bazaarvoice Reviews
since Dec 2024
RUM
Search engines
Algolia
since Sep 2025
Security
SEO
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Tailwind CSS
since Sep 2025
Web frameworks
Ruby on Rails
since Aug 2018
Web servers
Nginx
since Jun 2018
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Aug 2022
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| goo p | #1 | 27,500 |
| lyma | #7 | 6,300 |
| goop kitchen | #2 | 6,000 |
| the dead rabbit grocery and grog | #6 | 3,100 |
| functional medicine practitioners near me | #5 | 2,300 |
| gwyneth paltrow goop | #1 | 2,000 |
| best holiday gifts for men | #2 | 1,600 |
| felix trattoria | #4 | 1,300 |
| gift guide | #2 | 980 |
| cin a bon | #27 | 950 |
| soho manhattan new york | #65 | 950 |
| how to dry brush | #1 | 900 |
| mohawk general store | #3 | 880 |
| skylight books | #5 | 850 |
| goop product | #2 | 800 |
| the social study sf | #4 | 800 |
| santa barbara ca | #62 | 770 |
| gwyneth paltrow | #66 | 770 |
| gwyneth paltrow | #24 | 770 |
| tuscany region | #10 | 770 |
| dallas bryce | #30 | 710 |
| giorgio baldi restaurant | #5 | 690 |
| giorgio baldi los angeles | #5 | 690 |
| five leaves greenpoint | #7 | 690 |
| beach house restaurant kauai | #6 | 690 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 59% desktop
- 41% phone
United States
Canada
Australia
Switzerland
Greece
Sweden
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.73 / 10 · ranked #12,399 of all domains
3,116 referring domains · OpenPageRank
Search traffic
255,000 est. monthly organic visits (US)
96,423 keywords in Google's top 30
Core Web Vitals
| LCP | 1.4 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 4.2 MB · 204 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| shop.goop.com | 34 |
| goop.com | 31 |
| www.goop.com | 26 |
| track.goop.com | 21 |
| returns.goop.com | 18 |
| help.goop.com | 15 |
| account.goop.com | 14 |
| return.goop.com | 14 |
| links.goop.com | 1 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Priority Hints May 2026
- dropped Gladly Apr 2026
- dropped Snowplow Analytics Apr 2026
- detected Emotion Mar 2026
- detected Gorgias Mar 2026
- dropped Very Good Security Mar 2026
- detected UsableNet Feb 2026
- detected Gladly Dec 2025
- detected PostHog Dec 2025
- detected Snowplow Analytics Dec 2025
- detected Very Good Security Dec 2025
- dropped Digioh Oct 2025
- dropped Gladly Oct 2025
- detected Pinterest Conversion Tag Oct 2025
- dropped Snowplow Analytics Oct 2025
- detected Algolia Sep 2025
- detected Klaviyo Sep 2025
- detected React Router Sep 2025
- detected Shopify Sep 2025
- detected Tailwind CSS Sep 2025