What powers hortonbarbell.com?
Last seen Jun 2026 · 36 technologies across 18 categories
Advertising
33Across
since Apr 2023
AdThrive
since Nov 2023
Google Publisher Tag
since Jun 2022
ID5
since Nov 2023
OpenX
since Dec 2022
PubMatic
since Apr 2023
Rubicon Project
since Jun 2022
TripleLift
since Apr 2023
Analytics
comScore
since Apr 2023
Snowplow Analytics
since Apr 2023
Caching
WP Rocket
since Aug 2022
CDN
Cloudflare
since Jul 2022
Sucuri
since Apr 2023
CMS
Databases
MySQL
since Jun 2022
Ecommerce
Cart Functionality
since Feb 2023
JavaScript libraries
Marketing automation
OptinMonster
since Nov 2024
Miscellaneous
HTTP/3
since Feb 2025
Open Graph
since Nov 2022
parcel
since Jun 2022
RSS
since Dec 2022
SWC
since Dec 2022
Page builders
WordPress Block Editor
since Jul 2024
Performance
Priority Hints
since Aug 2023
Programming languages
PHP
since Jun 2022
Security
Cloudflare Bot Management
since Sep 2022
reCAPTCHA
since Jun 2022
Segmentation
Adobe Audience Manager
since Oct 2022
Tag managers
Google Tag Manager
since Jun 2022
WordPress plugins
Kadence WP Blocks
since May 2024
WordPress themes
Audience
- 67% phone
- 33% desktop
United States
India
United Kingdom
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
2.51 / 10 · ranked #2,476,871 of all domains
37 referring domains · OpenPageRank
Core Web Vitals
| LCP | 2.4 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 1700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Sucuri Firewall
- Weight: 2.0 MB · 259 requests
- WordPress theme: kadence · all themes
- Structured data: Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Full technology history →
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Recent changes
- detected 33Across Jun 2026
- detected Cloudflare Jun 2026
- detected Cloudflare Bot Management Jun 2026
- detected OpenX Jun 2026
- dropped Amazon Advertising Apr 2026
- dropped Microsoft ASP.NET Apr 2026
- dropped Amazon ALB Mar 2026
- dropped Amazon Web Services Mar 2026
- detected TripleLift Mar 2026
- dropped 33Across Jan 2026
- dropped Criteo Jan 2026
- dropped MailerLite Jan 2026
- detected 33Across Nov 2025
- detected MailerLite Nov 2025
- detected Criteo Oct 2025
- dropped Confiant Sep 2025
- dropped OpenX Sep 2025
- detected Microsoft ASP.NET Aug 2025
- detected PubMatic Aug 2025