Technologies used by retail websites
370K
websites declare this industry
in their homepage structured data, HTTP Archive Oct 2026
367K
have a detected technology stack
the base every share below divides by
Most used technologies
Share of the 367K retail websites with a detected stack that actively use each technology.
| # | Technology | Category | Share | Websites |
|---|---|---|---|---|
| 1 | Open Graph | Miscellaneous | 90.42% | 332K |
| 2 | Cloudflare | CDN | 70.20% | 258K |
| 3 | Google Analytics | Analytics | 68.82% | 252K |
| 4 | core-js | JavaScript libraries | 67.58% | 248K |
| 5 | Priority Hints | Performance | 63.61% | 233K |
| 6 | HSTS | Security | 62.47% | 229K |
| 7 | Cart Functionality | Ecommerce | 59.76% | 219K |
| 8 | HTTP/3 | Miscellaneous | 54.72% | 201K |
| 9 | jQuery | JavaScript libraries | 53.07% | 195K |
| 10 | Google Font API | Font scripts | 51.00% | 187K |
| 11 | Facebook Pixel | Analytics | 43.62% | 160K |
| 12 | Cloudflare Bot Management | Security | 35.44% | 130K |
| 13 | Swiper | JavaScript libraries | 35.27% | 129K |
| 14 | Cloudflare Browser Insights | Analytics | 33.53% | 123K |
| 15 | Google Tag Manager | Tag managers | 32.35% | 119K |
| 16 | PHP | Programming languages | 31.15% | 114K |
| 17 | WhatsApp Business Chat | Live chat | 30.03% | 110K |
| 18 | MySQL | Databases | 22.96% | 84,213 |
| 19 | React | JavaScript frameworks | 22.90% | 83,993 |
| 20 | Shopify | Ecommerce | 21.90% | 80,352 |
| 21 | jQuery Migrate | JavaScript libraries | 19.90% | 73,000 |
| 22 | LazySizes | JavaScript libraries | 19.79% | 72,586 |
| 23 | WordPress | CMS | 18.57% | 68,117 |
| 24 | Nginx | Web servers | 17.72% | 65,017 |
| 25 | PayPal | Payment processors | 17.68% | 64,841 |
| 26 | reCAPTCHA | Security | 16.56% | 60,756 |
| 27 | RSS | Miscellaneous | 16.56% | 60,740 |
| 28 | Bootstrap | UI frameworks | 16.46% | 60,373 |
| 29 | Font Awesome | Font scripts | 14.13% | 51,843 |
| 30 | Apple Pay | Payment processors | 14.08% | 51,664 |
| 31 | jQuery UI | JavaScript libraries | 13.85% | 50,816 |
| 32 | Amazon Web Services | PaaS | 13.49% | 49,487 |
| 33 | Shop Pay | Payment processors | 12.35% | 45,307 |
| 34 | Visa | Payment processors | 12.34% | 45,257 |
| 35 | Mastercard | Payment processors | 12.32% | 45,178 |
| 36 | Google Workspace | Webmail | 11.75% | 43,116 |
| 37 | Microsoft Clarity | Analytics | 11.69% | 42,901 |
| 38 | Preact | JavaScript libraries | 11.60% | 42,543 |
| 39 | cdnjs | CDN | 11.58% | 42,499 |
| 40 | AMP | JavaScript frameworks | 11.39% | 41,769 |
High-authority sites
Ordered by Open Page Rank, the domain's authority score from the open web link graph.
Classification comes from each site's own schema.org declaration; see all industries.