What powers mckinsey.com?
Last seen Jun 2026 · 96 technologies across 31 categories
A/B Testing
Analytics
Adobe Analytics
since Jun 2018
Azure Monitor
since Sep 2025
Contentsquare
since Dec 2024
Google Analytics
since Aug 2018
Hotjar
since Apr 2019
Linkedin Insight Tag
since Feb 2022
Matomo Analytics
since Jan 2021
Authentication
SimpleSAMLphp
since Dec 2023
CDN
Akamai
since Jul 2018
Amazon CloudFront
since Mar 2021
Amazon S3
since Oct 2021
cdnjs
since Aug 2022
Cloudflare
since Aug 2022
CMS
Cookie compliance
OneTrust
since Dec 2021
CRM
Salesforce
since Aug 2022
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Digital asset management
Dropbox
since Aug 2022
Ecommerce
Amazon SES
since Aug 2022
Sendgrid
since Aug 2022
Font scripts
JavaScript frameworks
JavaScript Graphics
amCharts
since Aug 2018
JavaScript Libraries
Marketing automation
Pardot
since Aug 2022
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
Operating systems
Ubuntu
since Dec 2023
Windows Server
since Jun 2018
PaaS
Amazon Web Services
since Mar 2021
Azure
since Dec 2022
Performance
Priority Hints
since Jun 2025
Programming languages
RUM
Akamai mPulse
since Jun 2021
New Relic
since Aug 2018
Security
Akamai Bot Manager
since Sep 2021
Cloudflare Bot Management
since Dec 2022
HSTS
since Sep 2022
reCAPTCHA
since Apr 2020
Segmentation
Adobe Audience Manager
since Apr 2022
Static site generator
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jun 2021
Google Tag Manager
since Nov 2018
UI frameworks
Video players
VideoJS
since Apr 2022
Web frameworks
Microsoft ASP.NET
since Apr 2018
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| gen z | #3 | 53,500 |
| gen z generation | #5 | 25,800 |
| mckinsey | #1 | 25,100 |
| leadership | #3 | 8,000 |
| what is artificial general intelligence | #4 | 7,200 |
| mckinsey and co | #1 | 6,700 |
| ai's | #22 | 6,000 |
| ai | #44 | 5,800 |
| customer experience journey | #5 | 4,200 |
| mckinsey careers | #1 | 3,000 |
| mckinsey and company careers | #1 | 3,000 |
| what is ai | #6 | 2,800 |
| employee resource groups | #2 | 2,700 |
| periscope | #4 | 2,700 |
| ing | #4 | 2,700 |
| business analyst jobs | #3 | 2,600 |
| mckinsey management consulting | #1 | 2,500 |
| c-suite definition | #2 | 2,400 |
| business consulting firms | #2 | 2,400 |
| generation z | #16 | 2,400 |
| generation z age range | #9 | 2,000 |
| gen zers | #3 | 2,000 |
| stablecoin | #5 | 1,900 |
| healthcare consulting | #1 | 1,800 |
| tokenization | #2 | 1,800 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 70% desktop
- 30% phone
Nigeria
United States
India
Japan
Germany
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.09 / 10 · ranked #224 of all domains
76,328 referring domains · OpenPageRank
Search traffic
530,900 est. monthly organic visits (US)
291,302 keywords in Google's top 30
Core Web Vitals
| LCP | 2.4 s |
| INP | 100 ms |
| CLS | 0.1 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 4.7 MB · 100 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| uat.mckinsey.com | 38 |
| pages.mckinsey.com | 30 |
| www.mckinsey.com | 28 |
| covid-tracker.mckinsey.com | 24 |
| solutions.mckinsey.com | 21 |
| mybenefits.mckinsey.com | 20 |
| ohi-portal.mckinsey.com | 20 |
| vizro.mckinsey.com | 20 |
| oktamessages.mckinsey.com | 18 |
| digitalq.mckinsey.com | 16 |
| digitalquarterly.mckinsey.com | 16 |
| healthcare.mckinsey.com | 16 |
| nhpw.mckinsey.com | 16 |
| hackathon-nyc2023.mckinsey.com | 14 |
| jobs.mckinsey.com | 13 |
| tech-check.gbil.mckinsey.com | 13 |
| alumni-idp.mckinsey.com | 11 |
| assets.mckinsey.com | 11 |
| dotcomidp.mckinsey.com | 11 |
| getstarted.mckinsey.com | 11 |
| diversitymatters-latam-2022.mckinsey.com | 10 |
| globalfarmerinsights2022.mckinsey.com | 10 |
| latamdigitalreport.mckinsey.com | 10 |
| mente-do-agricultor.mckinsey.com | 10 |
Full technology history →
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Recent changes
- dropped Facebook Pixel Apr 2026
- dropped theTradeDesk Apr 2026
- detected Adobe Target Feb 2026
- detected Facebook Pixel Feb 2026
- detected theTradeDesk Feb 2026
- dropped Adobe Target Jan 2026
- detected Adobe Target Nov 2025
- dropped Adobe Target Oct 2025