What powers 
principalam.com?
Last seen Sep 2026 · 42 technologies across 23 categories
Advertising
Analytics
Caching
CDN
CMS
Cookie compliance
Databases
Font scripts
Geolocation
Hosting panels
JavaScript libraries
Miscellaneous
PaaS
Personalisation
Programming languages
Security
Surveys
Tag managers
UI frameworks
Video players
Web frameworks
Web servers
Webmail
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Oct 2026 robots.txt appeared
- Oct 2026 * added to robots.txt
- Sep 2026 * removed from robots.txt
- Sep 2026 robots.txt removed
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| principal | #4 | 33,300 |
| principal group login | #4 | 8,900 |
| principal financial 401k | #10 | 1,200 |
| principal | #94 | 1,100 |
| principal | #54 | 1,100 |
| principal 401k | #10 | 930 |
| principal investments | #2 | 800 |
| asset management | #6 | 610 |
| the principal | #5 | 430 |
| government shutdown and the stock market | #4 | 360 |
| government shutdown stock market | #4 | 290 |
| principal login | #67 | 280 |
| yld stock | #1 | 220 |
| pcbix | #1 | 220 |
| pioix | #2 | 200 |
| principal 401k | #82 | 170 |
| high yield etf | #7 | 170 |
| principal financial retirement login | #6 | 150 |
| principal address | #2 | 120 |
| principal financial | #94 | 120 |
| principal funds login | #3 | 86 |
| principle vs principal | #89 | 85 |
| global endowment management | #35 | 85 |
| byre | #6 | 81 |
| principal life | #4 | 65 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 44% desktop
- 41% phone
- 14% tablet
United States
France
United Kingdom
India
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.47 / 10 · ranked #162,358 of all domains
255 referring domains · OpenPageRank
Search traffic
54,600 est. monthly organic visits (US)
2,679 keywords in Google's top 30
Core Web Vitals
| LCP | 3 s |
| CLS | 0.05 |
| TTFB | 1300 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 2.4 MB · 231 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
From the homepage's own structured data (Sep 2026).
Infrastructure
- Registered Jul 2020 (6 years) via Network Solutions, LLC, renews Jul 2027
- Hosted on Fastly (23.185.0.4, IPv6)
- Email: no MX record returned
- SSL: DigiCert, RSA 2048, expires Jan 2027
- Common Crawl link graph: rank 1,909,842, 7 hosts
DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| www.principalam.com | 26 |
| fr.principalam.com | 16 |
| finpro.principalam.com | 13 |
| www.myportal.fr.principalam.com | 12 |
Full technology history →
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Recent changes
- detected Salesforce Interaction Studio Sep 2026
- detected Snowplow Analytics Aug 2026
- detected Qualtrics May 2026
- dropped Priority Hints Dec 2025