What powers southwest.com?
Last seen Jun 2026 · 88 technologies across 37 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| swa airlines | #1 | 1,520,000 |
| sw airlines | #1 | 1,520,000 |
| wn airline | #1 | 1,140,000 |
| south western airlines | #2 | 810,000 |
| swa airlines | #3 | 486,500 |
| swairlines | #1 | 152,000 |
| sw airlines flight status | #1 | 111,900 |
| southwest air flight status | #1 | 111,900 |
| flights | #7 | 95,700 |
| swa flight status | #1 | 83,900 |
| sw flight status | #1 | 83,900 |
| southwest airlines flight status | #1 | 83,900 |
| swa check in | #1 | 68,600 |
| southwest check in | #1 | 68,600 |
| southwest airlines check in | #1 | 68,600 |
| southwest flights | #1 | 61,100 |
| southwest flight status | #1 | 55,900 |
| swa flights | #1 | 45,800 |
| sw airlines flight status | #3 | 35,800 |
| google airlines | #91 | 34,900 |
| google airlines | #37 | 34,900 |
| sw airlines login | #1 | 33,400 |
| southwest airlines login | #1 | 33,400 |
| sw airlines flights | #2 | 32,600 |
| southwest southwest flights | #2 | 32,600 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 51% desktop
- 49% phone
United States
Puerto Rico
Jamaica
Bahamas
Belize
Aruba
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.01 / 10 · ranked #7,353 of all domains
4,254 referring domains · OpenPageRank
Search traffic
10,097,500 est. monthly organic visits (US)
432,134 keywords in Google's top 30
Core Web Vitals
| LCP | 4.2 s |
| INP | 250 ms |
| CLS | 0.4 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 4.5 MB · 203 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.southwest.com | 26 |
| mobile.southwest.com | 25 |
| business.southwest.com | 24 |
| vacations.southwest.com | 21 |
| community.southwest.com | 20 |
| espanol-support.southwest.com | 16 |
| options.southwest.com | 15 |
| search.southwest.com | 15 |
| support.southwest.com | 15 |
| x.rapidrewardsshopping.southwest.com | 13 |
| espanol.southwest.com | 11 |
| payment.southwest.com | 11 |
| rapidrewardsshopping.southwest.com | 11 |
| investors.southwest.com | 10 |
| trip.southwest.com | 10 |
| global.southwest.com | 7 |
| mobile.itest2.southwest.com | 7 |
| nonrev.southwest.com | 7 |
| southwest.com | 7 |
| opt-in.southwest.com | 6 |
| socialprofile.southwest.com | 6 |
| alumni.southwest.com | 5 |
| points-storefront.southwest.com | 5 |
| view.loyalty.southwest.com | 3 |
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