What powers ulta.com?
Last seen Jun 2026 · 95 technologies across 35 categories
A/B Testing
AB Tasty
since May 2022
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Adobe Experience Platform Identity Service
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since Aug 2020
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since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| credit card for ulta | #1 | 74,800 |
| ulta discount code | #1 | 45,800 |
| ulta credit card login | #1 | 30,800 |
| hair colorist | #1 | 30,800 |
| nutrafol | #4 | 22,200 |
| philosophy | #3 | 22,000 |
| medicube | #3 | 19,600 |
| touchland | #2 | 17,800 |
| good molecules | #2 | 17,800 |
| kitsch | #3 | 16,100 |
| colourpop | #3 | 14,700 |
| makeup elf cosmetics | #2 | 14,700 |
| ulta discount code | #3 | 14,600 |
| haircut near me | #3 | 14,600 |
| ulta e gift card | #1 | 13,800 |
| nutrafol reviews | #1 | 13,800 |
| brow threading near me | #1 | 13,700 |
| ulta beauty near me | #1 | 13,700 |
| valentino parfum | #5 | 12,900 |
| blush | #1 | 12,300 |
| ulta beauty return policy | #1 | 11,300 |
| ulta beauty gift card balance | #1 | 11,300 |
| it cosmetics | #2 | 11,000 |
| brow lamination near me | #1 | 10,100 |
| ulta birthday gift | #1 | 10,100 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 63% phone
- 36% desktop
- 1% tablet
United States
Cayman Islands
U.S. Virgin Islands
India
United Kingdom
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.87 / 10 · ranked #9,595 of all domains
3,380 referring domains · OpenPageRank
Search traffic
3,918,000 est. monthly organic visits (US)
906,756 keywords in Google's top 30
Core Web Vitals
| LCP | 3.3 s |
| INP | 250 ms |
| CLS | 0.1 |
| TTFB | 1400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- CDN: Amazon CloudFront
- Weight: 0.0 MB · 2 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.ulta.com | 55 |
| guestservices.ulta.com | 25 |
| careers.ulta.com | 23 |
| beautyservices.ulta.com | 18 |
| storead.ulta.com | 16 |
| beautyservices-booking.ulta.com | 14 |
| global.ulta.com | 14 |
| mi.ulta.com | 4 |
| queue.ulta.com | 4 |
| view.e.ulta.com | 4 |
| view.email.ulta.com | 3 |
Full technology history →
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Recent changes
- dropped Cloudflare Rocket Loader May 2026
- dropped Constructor.io May 2026
- dropped New Relic May 2026
- dropped Plyr May 2026
- dropped Blue Triangle Apr 2026
- dropped LiveIntent Apr 2026
- detected Algolia Feb 2026
- detected Constructor.io Feb 2026
- dropped Google Analytics Enhanced eCommerce Dec 2025
- dropped AdRoll Nov 2025
- dropped AdRoll CMP System Nov 2025
- dropped Backbone.js Nov 2025
- detected New Relic Nov 2025
- dropped Underscore.js Nov 2025
- detected AB Tasty Oct 2025
- detected Blue Triangle Oct 2025
- detected ChannelAdvisor Oct 2025
- detected Google Analytics Enhanced eCommerce Oct 2025
- detected LiveIntent Oct 2025
- detected mParticle Oct 2025
- detected Plyr Oct 2025
- detected Priority Hints Oct 2025
- detected Reddit Ads Oct 2025
- detected theTradeDesk Oct 2025
- dropped Amazon SES Sep 2025