What powers woolworths.com.au?
Last seen Jun 2026 · 160 technologies across 44 categories
A/B Testing
Advertising
DoubleClick Floodlight
since Aug 2018
Microsoft Advertising
since Feb 2021
Taboola
since Jul 2024
theTradeDesk
since Aug 2022
TVSquared
since Feb 2022
Affiliate programs
Impact
since Feb 2021
Analytics
Adobe Analytics
since Jun 2018
Branch
since Nov 2022
Crazy Egg
since Aug 2018
Dynatrace
since Jun 2021
FullStory
since Jun 2022
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
HubSpot Analytics
since Jul 2024
Linkedin Insight Tag
since Feb 2021
Matomo Analytics
since Jul 2024
Medallia
since Aug 2021
Microsoft Clarity
since Dec 2021
Monsido
since Jul 2024
Pinterest Conversion Tag
since Jul 2025
Quantcast Measure
since Nov 2019
TikTok Pixel
since Sep 2023
Authentication
Google Sign-in
since Feb 2021
CDN
Akamai
since Sep 2018
Amazon CloudFront
since Jan 2019
Cloudflare
since May 2022
Fastly
since Nov 2022
Google Cloud CDN
since Apr 2022
Google Hosted Libraries
since Feb 2022
Imperva
since Jul 2024
jsDelivr
since Dec 2022
Unpkg
since Aug 2022
CMS
Adobe Experience Manager
since Aug 2018
Contentful
since Feb 2024
Drupal
since Nov 2022
IBM WebSphere Portal
since Oct 2020
Kontent.ai
since Jul 2024
WordPress
since Jun 2022
Comment systems
CRM
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Cooladata
since Jul 2021
Tealium
since Mar 2019
Databases
Development
Microsoft Visual Studio
since Feb 2023
Digital asset management
Adobe Dynamic Media Classic
since Oct 2024
Ecommerce
Amazon SES
since Jul 2024
Mailjet
since Jul 2024
Font scripts
Font Awesome
since Aug 2018
Google Font API
since Jan 2019
IaaS
Google Cloud
since Sep 2020
Issue trackers
JavaScript frameworks
JavaScript libraries
AOS
since Dec 2022
Boomerang
since Jun 2021
Closure Library
since Oct 2023
Flickity
since Dec 2022
LazySizes
since Feb 2022
Loadable-Components
since Jan 2025
OWL Carousel
since Dec 2018
script.aculo.us
since Feb 2020
Slick
since Sep 2019
Swiper
since Sep 2022
Twitter typeahead.js
since Jan 2019
web-vitals
since Jul 2024
Load balancers
Amazon ALB
since Sep 2021
Maps
Google Maps
since Mar 2020
Marketing automation
HubSpot
since Jul 2024
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
Babel
since Aug 2023
DocuSign
since Aug 2022
Google Cloud Storage
since Feb 2025
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PDF.js
since Aug 2022
PWA
since Aug 2022
SWFObject
since Feb 2020
Swiper Slider
since Mar 2020
Webpack
since Jul 2018
Mobile frameworks
jQuery-pjax
since Jan 2019
Operating systems
UNIX
since Jan 2020
Windows Server
since Jan 2019
PaaS
Page builders
Oxygen
since Dec 2022
Performance
Programming languages
Retargeting
Google Remarketing Tag
since Jul 2021
Reverse proxies
Envoy
since Oct 2024
RUM
Security
Akamai Bot Manager
since Aug 2021
Cloudflare Bot Management
since Aug 2022
HSTS
since Sep 2022
reCAPTCHA
since Oct 2018
Segmentation
Adobe Audience Manager
since Aug 2021
Tealium AudienceStream
since Aug 2021
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Sep 2022
Google Tag Manager
since Apr 2018
UI frameworks
Video players
Web frameworks
Web server extensions
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Google Workspace
since Aug 2022
Widgets
Facebook
since Aug 2018
Google Plus
since Aug 2018
WordPress plugins
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| woolworths | #1 | 12,300 |
| safeway near me | #84 | 1,300 |
| woolworths near me | #1 | 490 |
| where can i buy msg in australia | #2 | 470 |
| where to buy msg australia | #2 | 470 |
| woolworth | #3 | 390 |
| woolies store | #4 | 360 |
| psyllium ispaghula | #53 | 350 |
| woolies online shopping | #1 | 300 |
| woolies online | #1 | 300 |
| nizoral a-d shampoo | #85 | 230 |
| kewpie mayonnaise | #75 | 230 |
| ferrero rocher | #90 | 210 |
| dove body shampoo | #97 | 190 |
| riot points to dollars | #90 | 160 |
| potato salad dressing woolworths | #1 | 120 |
| woolworths town hall | #1 | 97 |
| woolworths online store | #3 | 97 |
| woolworths online shopping | #3 | 97 |
| woolworths catalogue | #1 | 97 |
| tim tam | #37 | 95 |
| kitten milk replacer | #97 | 95 |
| kitten food | #77 | 95 |
| choco pie | #93 | 85 |
| confect | #84 | 85 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 57% phone
- 40% desktop
- 3% tablet
Australia
New Zealand
United Kingdom
Canada
Netherlands
Vietnam
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.84 / 10 · ranked #10,113 of all domains
1,370 referring domains · OpenPageRank
Search traffic
39,000 est. monthly organic visits (US)
60,198 keywords in Google's top 30
Core Web Vitals
| LCP | 3.1 s |
| INP | 225 ms |
| CLS | 0.75 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 0.9 MB · 16 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.woolworths.com.au | 45 |
| atwork.woolworths.com.au | 41 |
| pilot-mobile.woolworths.com.au | 36 |
| cards.woolworths.com.au | 32 |
| mobile.woolworths.com.au | 32 |
| talk.woolworths.com.au | 32 |
| insurance.woolworths.com.au | 30 |
| giftcards.woolworths.com.au | 28 |
| plusclub.woolworths.com.au | 28 |
| plusclub-test.woolworths.com.au | 25 |
| paynow.life.woolworths.com.au | 21 |
| apiportal.woolworths.com.au | 19 |
| cn.woolworths.com.au | 18 |
| metroportal.woolworths.com.au | 18 |
| device-guides.mobile.woolworths.com.au | 17 |
| iverify.woolworths.com.au | 17 |
| storeportal.woolworths.com.au | 17 |
| team.woolworths.com.au | 17 |
| teambenefits.woolworths.com.au | 17 |
| uat-wowpeople.woolworths.com.au | 17 |
| dev-teambenefits.woolworths.com.au | 16 |
| wowpeople.woolworths.com.au | 16 |
| covid.woolworths.com.au | 15 |
| giftcardhub.woolworths.com.au | 15 |
Full technology history →
Report an incorrect detection
Recent changes
- dropped Demandbase Oct 2025
- detected Vimeo Aug 2025