Technology history for backpacker.com

2026 8 added · 1 dropped · 1 switched

• dropped Microsoft Clarity Jun 2026 · Analytics
• added Didomi May 2026 · Cookie compliance
• added Skimlinks May 2026 · Affiliate programs
• switched Microsoft Advertising → Taboola May 2026 · Advertising
• added comScore Feb 2026 · Analytics
• added Google Analytics Feb 2026 · Analytics
• added Microsoft Advertising Feb 2026 · Advertising
• added Microsoft Clarity Feb 2026 · Analytics
• added Rudderstack Feb 2026 · Customer data platform
• added jsDelivr Jan 2026 · CDN

2025 18 added

• added PubMatic Dec 2025 · Advertising
• added ID5 Nov 2025 · Advertising
• added Permutive Sep 2025 · Miscellaneous
• added Amazon ALB Aug 2025 · Load balancers
• added Amazon Web Services Aug 2025 · PaaS
• added AppNexus Jul 2025 · Advertising
• added Microsoft ASP.NET Jul 2025 · Web frameworks
• added Rubicon Project Jul 2025 · Advertising
• added Adobe Audience Manager Jun 2025 · Segmentation
• added Amazon Advertising Jun 2025 · Advertising
• added Conversant Consent Tool Jun 2025 · Cookie compliance
• added Criteo Jun 2025 · Advertising
• added DoubleVerify Jun 2025 · Analytics
• added Google Publisher Tag Jun 2025 · Advertising
• added OpenX Jun 2025 · Advertising
• added Prebid Jun 2025 · Advertising
• added reCAPTCHA Jun 2025 · Security
• added Snowplow Analytics Jun 2025 · Analytics

2024 7 added

• added Datadog Jul 2024 · Analytics
• added LaunchDarkly May 2024 · Feature management
• added lit-element Mar 2024 · JavaScript libraries
• added lit-html Mar 2024 · JavaScript libraries
• added Cxense Feb 2024 · Personalisation
• added Google Tag Manager Feb 2024 · Tag managers
• added Piano Feb 2024 · Personalisation

2023 32 added · 6 dropped · 3 switched

• dropped Cxense Oct 2023 · Personalisation
• dropped Google Tag Manager Oct 2023 · Tag managers
• dropped Piano Oct 2023 · Personalisation
• dropped Datadog Sep 2023 · Analytics
• added OneSignal Sep 2023 · Marketing automation
• dropped Stripe Sep 2023 · Payment processors
• added Typekit Aug 2023 · Font scripts
• dropped OneTrust Jul 2023 · Cookie compliance
• added Cloudflare May 2023 · CDN
• added Cloudflare Bot Management May 2023 · Security
• switched Lodash → core-js May 2023 · JavaScript libraries
• added Cxense May 2023 · Personalisation
• added Datadog May 2023 · Analytics
• added Distributor May 2023 · WordPress plugins
• added Fastly May 2023 · CDN
• added Google Font API May 2023 · Font scripts
• added Google Tag Manager May 2023 · Tag managers
• added Google Workspace May 2023 · Email
• added HSTS May 2023 · Security
• added HubSpot May 2023 · Marketing automation
• added Lodash May 2023 · JavaScript libraries
• added MailChimp May 2023 · Marketing automation
• added MariaDB May 2023 · Databases
• added MySQL May 2023 · Databases
• added Nginx May 2023 · Web servers
• added OneTrust May 2023 · Cookie compliance
• added Open Graph May 2023 · Miscellaneous
• added Pantheon May 2023 · PaaS
• switched C → PHP May 2023 · Programming languages
• added Piano May 2023 · Personalisation
• added Stripe May 2023 · Payment processors
• added Varnish May 2023 · Caching
• added Vercel May 2023 · PaaS
• added WordPress May 2023 · CMS
• added Yoast SEO Premium May 2023 · SEO
• added Datadog Mar 2023 · Analytics
• added Lodash Mar 2023 · JavaScript libraries
• added Stripe Mar 2023 · Payment processors
• added Vercel Mar 2023 · PaaS
• switched Java → C Feb 2023 · Programming languages
• added Google Font API Feb 2023 · Font scripts

2022 48 added · 19 dropped · 1 switched

• added Cxense Dec 2022 · Personalisation
• added Google Tag Manager Dec 2022 · Tag managers
• added Piano Dec 2022 · Personalisation
• dropped Google Cloud Nov 2022 · IaaS
• dropped Google Cloud Trace Nov 2022 · Performance
• added HSTS Sep 2022 · Security
• added Open Graph Sep 2022 · Miscellaneous
• added Cloudflare Aug 2022 · CDN
• added Cloudflare Bot Management Aug 2022 · Security
• added core-js Aug 2022 · JavaScript libraries
• added Distributor Aug 2022 · WordPress plugins
• added Fastly Aug 2022 · CDN
• added Google Cloud Aug 2022 · IaaS
• added Google Cloud Trace Aug 2022 · Performance
• added Google Workspace Aug 2022 · Email
• added HubSpot Aug 2022 · Marketing automation
• added Java Aug 2022 · Programming languages
• added MailChimp Aug 2022 · Marketing automation
• added MariaDB Aug 2022 · Databases
• added MySQL Aug 2022 · Databases
• added Nginx Aug 2022 · Web servers
• added OneTrust Aug 2022 · Cookie compliance
• added Pantheon Aug 2022 · PaaS
• added PHP Aug 2022 · Programming languages
• added Varnish Aug 2022 · Caching
• added WordPress Aug 2022 · CMS
• added Yoast SEO Premium Aug 2022 · SEO
• added core-js Jul 2022 · JavaScript libraries
• added Distributor Jun 2022 · WordPress plugins
• dropped Tailwind CSS Jun 2022 · UI frameworks
• dropped Amplitude May 2022 · Analytics
• dropped comScore May 2022 · Analytics
• dropped core-js May 2022 · JavaScript libraries
• dropped Facebook May 2022 · Widgets
• dropped Facebook Pixel May 2022 · Analytics
• dropped Google Ads Conversion Tracking May 2022 · Analytics
• dropped Google Analytics May 2022 · Analytics
• dropped Google Optimize May 2022 · A/B Testing
• dropped Google Remarketing Tag May 2022 · Retargeting
• dropped Google Tag Manager May 2022 · Tag managers
• dropped HubSpot May 2022 · Marketing automation
• dropped HubSpot Analytics May 2022 · Analytics
• dropped Matomo Analytics May 2022 · Analytics
• dropped Microsoft Advertising May 2022 · Advertising
• dropped Microsoft Clarity May 2022 · Analytics
• dropped Segment May 2022 · Customer data platform
• added Google Cloud Apr 2022 · IaaS
• added Google Cloud Trace Apr 2022 · Performance
• added Tailwind CSS Apr 2022 · UI frameworks
• added Amplitude Feb 2022 · Analytics
• added Cloudflare Feb 2022 · CDN
• added Cloudflare Bot Management Feb 2022 · Security
• added comScore Feb 2022 · Analytics
• added core-js Feb 2022 · JavaScript libraries
• switched Wheelio → Facebook Feb 2022 · Widgets
• added Facebook Pixel Feb 2022 · Analytics
• added Google Ads Conversion Tracking Feb 2022 · Analytics
• added Google Analytics Feb 2022 · Analytics
• added Google Optimize Feb 2022 · A/B Testing
• added Google Remarketing Tag Feb 2022 · Retargeting
• added Google Tag Manager Feb 2022 · Tag managers
• added HubSpot Feb 2022 · Marketing automation
• added HubSpot Analytics Feb 2022 · Analytics
• added Matomo Analytics Feb 2022 · Analytics
• added Microsoft Advertising Feb 2022 · Advertising
• added Microsoft Clarity Feb 2022 · Analytics
• added Segment Feb 2022 · Customer data platform
• added Yoast SEO Premium Feb 2022 · SEO

2021 16 added · 22 dropped · 3 switched

• added Java Oct 2021 · Programming languages
• added Wheelio Sep 2021 · Widgets
• dropped jQuery Aug 2021 · JavaScript libraries
• dropped React Aug 2021 · JavaScript libraries
• dropped Bootstrap Jul 2021 · UI frameworks
• dropped Dojo Jul 2021 · JavaScript libraries
• dropped Facebook Jul 2021 · Widgets
• dropped Font Awesome Jul 2021 · Font scripts
• dropped Google Analytics Jul 2021 · Analytics
• dropped Google Analytics Enhanced eCommerce Jul 2021 · Ecommerce
• dropped Google Font API Jul 2021 · Font scripts
• dropped Google Tag Manager Jul 2021 · Tag managers
• dropped HubSpot Jul 2021 · Marketing automation
• dropped Matomo Analytics Jul 2021 · Analytics
• added Quantcast Choice Jul 2021 · Cookie compliance
• dropped Amplitude May 2021 · Analytics
• dropped comScore May 2021 · Analytics
• dropped DoubleClick for Publishers (DFP) May 2021 · Advertising
• dropped Google AdSense May 2021 · Advertising
• dropped Google Publisher Tag May 2021 · Advertising
• dropped HubSpot Analytics May 2021 · Analytics
• dropped Prebid May 2021 · Advertising
• dropped Segment May 2021 · Analytics
• added Fastly Apr 2021 · CDN
• added MariaDB Apr 2021 · Databases
• switched Automattic → Pantheon Apr 2021 · PaaS
• added Varnish Apr 2021 · Caching
• added Amplitude Mar 2021 · Analytics
• dropped Fastly Mar 2021 · CDN
• added OneTrust Mar 2021 · Cookie compliance
• dropped Varnish Mar 2021 · Caching
• added Automattic Feb 2021 · PaaS
• added DoubleClick for Publishers (DFP) Feb 2021 · Advertising
• added Google Publisher Tag Feb 2021 · Advertising
• added HubSpot Analytics Feb 2021 · Analytics
• added MySQL Feb 2021 · Databases
• switched Express → Nginx Feb 2021 · Web servers
• switched Node.js → PHP Feb 2021 · Programming languages
• added React Feb 2021 · JavaScript frameworks
• added Segment Feb 2021 · Analytics
• added WordPress Feb 2021 · CMS

2020 1 added · 1 switched

• added Google AdSense Oct 2020 · Advertising
• switched Matomo → Matomo Analytics Aug 2020 · Analytics

2019 22 added · 4 dropped · 2 switched

• added Express Dec 2019 · Web Servers
• added Node.js Dec 2019 · Programming Languages
• dropped DoubleClick for Publishers (DFP) Jul 2019 · Advertising Networks
• dropped AppNexus Jun 2019 · Advertising Networks
• dropped Criteo Jun 2019 · Advertising Networks
• dropped Google AdSense Jun 2019 · Advertising Networks
• switched RequireJS → AngularJS Mar 2019 · JavaScript Frameworks
• added AppNexus Mar 2019 · Advertising Networks
• added Bootstrap Mar 2019 · Web Frameworks
• added comScore Mar 2019 · Analytics
• added Criteo Mar 2019 · Advertising Networks
• added Dojo Mar 2019 · JavaScript Libraries
• added DoubleClick for Publishers (DFP) Mar 2019 · Advertising Networks
• added Facebook Mar 2019 · Widgets
• added Fastly Mar 2019 · CDN
• added Font Awesome Mar 2019 · Font Scripts
• added Google AdSense Mar 2019 · Advertising Networks
• added Google Analytics Mar 2019 · Analytics
• added Google Analytics Enhanced eCommerce Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added Google Tag Manager Mar 2019 · Tag Managers
• added HubSpot Mar 2019 · Marketing Automation
• added jQuery Mar 2019 · JavaScript Libraries
• added Matomo Mar 2019 · Analytics
• added Prebid Mar 2019 · Advertising Networks
• switched AngularJS → RequireJS Mar 2019 · JavaScript Frameworks
• added Varnish Mar 2019 · Cache Tools
• added Dojo Feb 2019 · JavaScript Libraries

2018 18 added · 2 dropped

• dropped FingerprintJS Dec 2018 · JavaScript Libraries
• dropped Quantcast Measure Dec 2018 · Analytics
• added Google Font API Nov 2018 · Font Scripts
• added HubSpot Oct 2018 · Marketing Automation
• added Matomo Oct 2018 · Analytics
• added AppNexus Sep 2018 · Advertising Networks
• added AngularJS Jun 2018 · JavaScript Frameworks
• added comScore Jun 2018 · Analytics
• added Criteo Jun 2018 · Advertising Networks
• added Facebook Jun 2018 · Widgets
• added Fastly Jun 2018 · CDN
• added FingerprintJS Jun 2018 · JavaScript Frameworks
• added Google AdSense Jun 2018 · Advertising Networks
• added Google Analytics Jun 2018 · Analytics
• added Google Tag Manager Jun 2018 · Tag Managers
• added jQuery Jun 2018 · JavaScript Frameworks
• added Prebid Jun 2018 · Advertising Networks
• added Quantcast Measure Jun 2018 · Analytics
• added RequireJS Jun 2018 · JavaScript Frameworks
• added Varnish Jun 2018 · Cache Tools