What powers theroot.com?
Last seen Jun 2026 · 74 technologies across 32 categories
A/B Testing
Google Optimize
since Aug 2021
Advertising
33Across
since Nov 2023
Ad Lightning
since Jun 2021
Amazon Advertising
since Jun 2021
AppNexus
since Dec 2023
Criteo
since Jun 2018
DoubleClick Campaign Manager (DCM)
since Jun 2018
DoubleClick for Publishers (DFP)
since Apr 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Infolinks
since May 2024
Integral Ad Science
since Sep 2023
LiveIntent
since May 2024
OpenX
since Dec 2025
Rubicon Project
since Jun 2018
Taboola
since Mar 2023
Tapad
since Dec 2025
Analytics
Chartbeat
since Jun 2018
Cloudflare Browser Insights
since Jun 2025
comScore
since Jun 2018
DoubleVerify
since Feb 2022
Google Analytics
since Jun 2018
Marfeel
since Apr 2026
Snowplow Analytics
since Aug 2022
Caching
Varnish
since Jun 2018
CDN
cdnjs
since Jun 2025
Cloudflare
since Jun 2020
CMS
WordPress
since Jun 2025
Cookie compliance
Sourcepoint
since Nov 2022
Databases
MySQL
since Jun 2025
Ecommerce
Cart Functionality
since Aug 2020
Shopify
since Jun 2020
Google Workspace
since Aug 2022
Font scripts
Google Font API
since Mar 2025
JavaScript frameworks
React
since Jun 2018
JavaScript libraries
Load balancers
Amazon ALB
since Apr 2023
Miscellaneous
PaaS
Amazon Web Services
since Aug 2022
Page builders
WordPress Site Editor
since Jun 2025
Payment processors
Apple Pay
since Aug 2020
Performance
Priority Hints
since Feb 2023
Personalisation
Printful
since Aug 2022
Programming languages
RUM
Datadog
since Jul 2021
Security
Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022
Really Simple SSL & Security
since Jun 2025
reCAPTCHA
since Apr 2022
Segmentation
Adobe Audience Manager
since Jul 2022
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Bootstrap
since Jun 2025
Video players
Web frameworks
Express
since May 2019
Microsoft ASP.NET
since Aug 2022
Web servers
Widgets
ShoppingGives
since Aug 2022
WordPress plugins
WordPress themes
Twenty Twenty-Five
since Jun 2025
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| prince artist | #10 | 5,100 |
| kris kros | #2 | 4,900 |
| wicked | #87 | 4,700 |
| artist prince | #12 | 3,400 |
| lisa left eye lopes | #5 | 2,800 |
| the root | #1 | 1,800 |
| robert francis kennedy | #88 | 1,700 |
| halle berry's | #31 | 1,700 |
| denzel washington denzel washington | #71 | 1,700 |
| taraji penda henson | #14 | 1,700 |
| janice dyson | #1 | 1,600 |
| maurice white september | #7 | 1,500 |
| bronwyn vance | #2 | 1,500 |
| snoop lion | #56 | 1,400 |
| kobe bean bryant | #21 | 1,200 |
| dj mustard producer | #9 | 1,100 |
| jeffrey epstein | #61 | 1,100 |
| jeffrey epstein | #51 | 1,100 |
| david ruffin | #5 | 1,000 |
| kendrick lamar house | #1 | 1,000 |
| shannon sharpe | #58 | 870 |
| halle berry filmography | #13 | 800 |
| sleepy hollow actress | #9 | 740 |
| roger troutman and zapp | #2 | 720 |
| ashanti irv gotti | #2 | 710 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 79% phone
- 19% desktop
- 2% tablet
United States
Canada
Bahamas
India
Germany
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.83 / 10 · ranked #10,236 of all domains
3,889 referring domains · OpenPageRank
Search traffic
183,200 est. monthly organic visits (US)
99,652 keywords in Google's top 30
Core Web Vitals
| LCP | 3.5 s |
| INP | 100 ms |
| CLS | 0.3 |
| TTFB | 2300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- Weight: 10.1 MB · 1,148 requests
- WordPress theme: twentytwentyfive · all themes
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| verysmartbrothas.theroot.com | 46 |
| www.theroot.com | 44 |
| interactives.theroot.com | 32 |
| de.theroot.com | 27 |
| es.theroot.com | 27 |
| fr.theroot.com | 27 |
| journalisms.theroot.com | 19 |
| institute.theroot.com | 18 |
| store.theroot.com | 18 |
| theglowup.theroot.com | 18 |
| thegrapevine.theroot.com | 18 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Marfeel Apr 2026
- detected AppNexus Mar 2026
- detected Cloudflare Bot Management Mar 2026
- detected ID5 Mar 2026
- detected Infolinks Mar 2026
- detected LiveIntent Mar 2026
- detected OpenX Mar 2026
- detected Rubicon Project Mar 2026
- detected Tapad Mar 2026
- dropped AppNexus Feb 2026
- dropped ID5 Feb 2026
- dropped Infolinks Feb 2026
- dropped LiveIntent Feb 2026
- dropped OpenX Feb 2026
- dropped Rubicon Project Feb 2026
- dropped Tapad Feb 2026
- dropped All in One SEO Jan 2026
- dropped Cloudflare Browser Insights Jan 2026
- detected AppNexus Dec 2025
- detected Google Font API Dec 2025
- detected Nginx Dec 2025
- detected OpenX Dec 2025
- detected Rubicon Project Dec 2025
- detected Tapad Dec 2025
- dropped Yoast SEO Dec 2025
- detected All in One SEO Nov 2025
- detected MonsterInsights Nov 2025
- detected Amazon ALB Oct 2025
- dropped Site Kit Sep 2025
- dropped Amazon ALB Aug 2025