Technology history for gap.com

2026 3 added

• added Quantum Metric Feb 2026 · Analytics
• added mParticle Jan 2026 · Customer data platform
• added Rokt Jan 2026 · Personalisation

2025 3 added · 3 dropped

• dropped Bootstrap Dec 2025 · UI frameworks
• added Bootstrap Oct 2025 · UI frameworks
• dropped Vimeo Jun 2025 · Video players
• added Apple iCloud Mail Mar 2025 · Webmail
• added TikTok Pixel Mar 2025 · Analytics
• dropped Wunderkind Feb 2025 · Marketing automation

2024 4 added · 3 dropped

• dropped PayPal Jun 2024 · Payment processors
• added Constructor.io May 2024 · Search engines
• dropped Coveo Apr 2024 · Personalisation
• added PayPal Apr 2024 · Payment processors
• added Amplience Feb 2024 · CMS
• added Coveo Feb 2024 · Personalisation
• dropped PayPal Jan 2024 · Payment processors

2023 13 added · 8 dropped · 1 switched

• added PayPal Nov 2023 · Payment processors
• dropped Amplience Oct 2023 · CMS
• dropped PayPal Oct 2023 · Payment processors
• added RevLifter Oct 2023 · Personalisation
• added Appsflyer Sep 2023 · Analytics
• added Wunderkind Sep 2023 · Marketing automation
• added Amplience Aug 2023 · CMS
• added Cart Functionality Aug 2023 · Ecommerce
• dropped Amplience Jul 2023 · CMS
• dropped crypto-js Jul 2023 · JavaScript libraries
• dropped Lodash Jul 2023 · JavaScript libraries
• added Amazon Advertising May 2023 · Advertising
• added Amazon Webstore May 2023 · Ecommerce
• added Reddit Ads May 2023 · Advertising
• added Cloudflare Stream Mar 2023 · Video players
• switched Polyfill → Lodash Mar 2023 · JavaScript libraries
• added Vimeo Mar 2023 · Video players
• added Microsoft Visual Studio Feb 2023 · Development
• dropped Google Publisher Tag Jan 2023 · Advertising
• dropped LiveIntent Jan 2023 · Advertising
• added OneTrust Jan 2023 · Cookie compliance
• dropped PubMatic Jan 2023 · Advertising

2022 67 added · 11 dropped · 1 switched

• dropped Cart Functionality Dec 2022 · Ecommerce
• dropped Google Ads Conversion Tracking Dec 2022 · Analytics
• dropped Google Hosted Libraries Dec 2022 · CDN
• dropped Microsoft Clarity Dec 2022 · Analytics
• dropped OpenX Dec 2022 · Advertising
• added Google Font API Nov 2022 · Font scripts
• dropped Jivox Nov 2022 · Personalisation
• added LiveIntent Nov 2022 · Advertising
• added PebblePost Nov 2022 · Retargeting
• added Adobe Experience Platform Identity Service Oct 2022 · Customer data platform
• added Amplience Oct 2022 · CMS
• added PayPal Oct 2022 · Payment processors
• added Quantcast Measure Oct 2022 · Analytics
• added Adobe Audience Manager Sep 2022 · Segmentation
• switched reCAPTCHA → HSTS Sep 2022 · Security
• added lit-element Sep 2022 · JavaScript libraries
• added lit-html Sep 2022 · JavaScript libraries
• added Open Graph Sep 2022 · Miscellaneous
• added Adobe Analytics Aug 2022 · Analytics
• added Akamai Bot Manager Aug 2022 · Security
• added Akamai mPulse Aug 2022 · RUM
• added Attentive Aug 2022 · Personalisation
• added Bloomreach Discovery Aug 2022 · A/B Testing
• added Bluecore Aug 2022 · Email
• added Boomerang Aug 2022 · JavaScript libraries
• added Cart Functionality Aug 2022 · Ecommerce
• added Cloudflare Aug 2022 · CDN
• added Cloudflare Bot Management Aug 2022 · Security
• added Cooladata Aug 2022 · Customer data platform
• added core-js Aug 2022 · JavaScript libraries
• added crypto-js Aug 2022 · JavaScript libraries
• added Emotion Aug 2022 · JavaScript frameworks
• added Extole Aug 2022 · Referral marketing
• added Facebook Pixel Aug 2022 · Analytics
• added FullStory Aug 2022 · Analytics
• added Google Ads Conversion Tracking Aug 2022 · Analytics
• added Google Analytics Aug 2022 · Analytics
• added Google Hosted Libraries Aug 2022 · CDN
• added Google Publisher Tag Aug 2022 · Advertising
• added Headless UI Aug 2022 · UI frameworks
• added Kibo Personalization Aug 2022 · Personalisation
• added Medallia Aug 2022 · Analytics
• added Microsoft 365 Aug 2022 · Webmail
• added Microsoft Clarity Aug 2022 · Analytics
• added Movable Ink Aug 2022 · Personalisation
• added Next.js Aug 2022 · Web frameworks
• added OpenX Aug 2022 · Advertising
• added Pinterest Conversion Tag Aug 2022 · Analytics
• added Podsights Aug 2022 · Advertising
• added PubMatic Aug 2022 · Advertising
• added reCAPTCHA Aug 2022 · Security
• added Salesforce Aug 2022 · CRM
• added Salesforce Service Cloud Aug 2022 · CRM
• added Sentry Aug 2022 · Issue trackers
• added Stripe Aug 2022 · Payment processors
• added styled-components Aug 2022 · JavaScript frameworks
• added Teads Aug 2022 · Advertising
• added Tealium AudienceStream Aug 2022 · Segmentation
• added theTradeDesk Aug 2022 · Advertising
• added Twitter Ads Aug 2022 · Advertising
• added Vercel Aug 2022 · PaaS
• dropped Vimeo Aug 2022 · Video players
• dropped Google Remarketing Tag Jul 2022 · Retargeting
• added Headless UI Jul 2022 · UI frameworks
• added Jivox Jul 2022 · Personalisation
• added OpenX Jul 2022 · Advertising
• dropped Twitter Analytics Jun 2022 · Analytics
• added Kibo Personalization May 2022 · Personalisation
• added Podsights May 2022 · Advertising
• added PubMatic May 2022 · Advertising
• added Teads May 2022 · Advertising
• added Bloomreach Discovery Apr 2022 · A/B Testing
• added crypto-js Apr 2022 · JavaScript libraries
• added Microsoft Clarity Apr 2022 · Analytics
• added reCAPTCHA Apr 2022 · Security
• dropped Snap Pixel Apr 2022 · Advertising
• added Cart Functionality Feb 2022 · Ecommerce
• added Google Hosted Libraries Feb 2022 · CDN
• dropped Google AdSense Jan 2022 · Advertising

2021 36 added · 2 dropped · 1 switched

• added Vimeo Dec 2021 · Video players
• dropped Wheelio Dec 2021 · Widgets
• added Cloudflare Nov 2021 · CDN
• added Cloudflare Bot Management Nov 2021 · Security
• added Extole Nov 2021 · Referral marketing
• added Google AdSense Oct 2021 · Advertising
• added Google Publisher Tag Oct 2021 · Advertising
• added Akamai Bot Manager Sep 2021 · Security
• added core-js Sep 2021 · JavaScript libraries
• switched ContentSquare → FullStory Sep 2021 · Analytics
• added Java Sep 2021 · Programming languages
• added Medallia Sep 2021 · Surveys
• added Salesforce Sep 2021 · CRM
• added Salesforce Service Cloud Sep 2021 · Live chat
• added Tealium AudienceStream Sep 2021 · Segmentation
• added Wheelio Sep 2021 · Widgets
• added Attentive Aug 2021 · Widgets
• added Cooladata Aug 2021 · Personalisation
• added Google Ads Conversion Tracking Aug 2021 · Analytics
• added Google Remarketing Tag Aug 2021 · Retargeting
• added Adobe Analytics Jul 2021 · Analytics
• added Akamai mPulse Jul 2021 · RUM
• added Bluecore Jul 2021 · Marketing automation
• added Boomerang Jul 2021 · RUM
• added ContentSquare Jul 2021 · User onboarding
• added Emotion Jul 2021 · Development
• added Facebook Pixel Jul 2021 · Analytics
• added Movable Ink Jul 2021 · Personalisation
• added Pinterest Conversion Tag Jul 2021 · Analytics
• added Snap Pixel Jul 2021 · Advertising
• added theTradeDesk Jul 2021 · Advertising
• added Google Analytics May 2021 · Analytics
• added Twitter Ads May 2021 · Advertising
• added Twitter Analytics May 2021 · Analytics
• dropped Essential JS 2 Apr 2021 · JavaScript Frameworks
• added Bloomreach Search & Merchandising Feb 2021 · A/B Testing
• added Choices Feb 2021 · Miscellaneous
• added Microsoft Advertising Feb 2021 · Analytics
• added Slick Feb 2021 · JavaScript libraries

2020 4 added · 2 dropped

• dropped FingerprintJS Sep 2020 · JavaScript libraries
• dropped Sentry Sep 2020 · Issue trackers
• added FingerprintJS Jun 2020 · JavaScript libraries
• added React Jun 2020 · JavaScript frameworks
• added Sentry Jun 2020 · Issue trackers
• added Google PageSpeed Jan 2020 · Web Server Extensions

2019 17 added · 5 dropped

• added Essential JS 2 Oct 2019 · JavaScript Frameworks
• dropped Hammer.js Jul 2019 · JavaScript Libraries
• dropped jQuery UI Jul 2019 · JavaScript Libraries
• dropped Moment.js Jul 2019 · JavaScript Libraries
• dropped reCAPTCHA Jul 2019 · Captchas
• dropped Lodash Apr 2019 · JavaScript Libraries
• added Akamai Mar 2019 · CDN
• added ClickTale Mar 2019 · Analytics
• added Express Mar 2019 · Web Frameworks
• added Facebook Mar 2019 · Widgets
• added Google Tag Manager Mar 2019 · Tag Managers
• added Hammer.js Mar 2019 · JavaScript Libraries
• added jQuery Mar 2019 · JavaScript Libraries
• added jQuery UI Mar 2019 · JavaScript Libraries
• added Kampyle Mar 2019 · Analytics
• added Moment.js Mar 2019 · JavaScript Libraries
• added New Relic Mar 2019 · Analytics
• added Nginx Mar 2019 · Web Servers
• added Node.js Mar 2019 · Programming Languages
• added Optimizely Mar 2019 · Analytics
• added reCAPTCHA Mar 2019 · Captchas
• added Tealium Mar 2019 · Advertising Networks

2018 7 added · 8 dropped · 2 switched

• dropped Hammer.js Dec 2018 · JavaScript Libraries
• dropped jQuery UI Dec 2018 · JavaScript Libraries
• added Lodash Dec 2018 · JavaScript Libraries
• dropped Moment.js Dec 2018 · JavaScript Libraries
• dropped reCAPTCHA Dec 2018 · Captchas
• dropped Typekit Dec 2018 · Font Scripts
• added Google Tag Manager Oct 2018 · Tag Managers
• added reCAPTCHA Oct 2018 · Captchas
• dropped Java Sep 2018 · Programming Languages
• added Express Aug 2018 · Web Frameworks
• dropped Lodash Aug 2018 · JavaScript Frameworks
• switched Apache Tomcat → Nginx Aug 2018 · Web Servers
• added Node.js Aug 2018 · Programming Languages
• dropped Underscore.js Aug 2018 · JavaScript Frameworks
• added Kampyle Jul 2018 · Analytics
• added New Relic Jul 2018 · Analytics
• switched webpack-2 → Webpack Jul 2018 · Miscellaneous