What powers gap.com?
Last seen Jun 2026 · 90 technologies across 35 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| old navy | #5 | 128,600 |
| gap factory | #2 | 54,500 |
| hooded sweatshirt gap | #1 | 22,500 |
| overalls on women | #1 | 18,400 |
| jacket | #1 | 15,000 |
| gap factory store | #3 | 12,000 |
| gap denim | #1 | 10,100 |
| gap promo code | #1 | 9,200 |
| gap outlet | #2 | 8,000 |
| gap jeans | #1 | 7,500 |
| pj pants | #2 | 7,400 |
| hooded sweatshirt gap | #3 | 7,200 |
| gapcom | #1 | 6,700 |
| gap factory store | #5 | 5,800 |
| tie gap | #2 | 5,400 |
| tie gap | #2 | 5,400 |
| gap returns | #1 | 4,500 |
| banana republic | #18 | 3,700 |
| corduroy pants | #3 | 3,600 |
| hooded sweatshirt gap | #5 | 3,500 |
| gaps | #1 | 3,400 |
| gap kids | #2 | 3,300 |
| gap denim | #3 | 3,200 |
| gap factory store | #7 | 3,200 |
| doen | #5 | 3,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 50% desktop
- 49% phone
- 1% tablet
United States
Canada
Mexico
Peru
Israel
Puerto Rico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.03 / 10 · ranked #6,949 of all domains
4,424 referring domains · OpenPageRank
Search traffic
888,900 est. monthly organic visits (US)
213,686 keywords in Google's top 30
Core Web Vitals
| LCP | 2.6 s |
| INP | 175 ms |
| CLS | 0.1 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Akamai
- Weight: 5.7 MB · 368 requests
- Structured data: JSON-LD
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| secure-athleta.gap.com | 56 |
| secure-www.gap.com | 56 |
| secure-oldnavy.gap.com | 54 |
| secure-bananarepublic.gap.com | 53 |
| athleta.gap.com | 50 |
| oldnavy.gap.com | 49 |
| bananarepublic.gap.com | 48 |
| www.gap.com | 48 |
| nft.gap.com | 16 |
| www.oldnavy.gap.com | 16 |
| hillcity.gap.com | 14 |
| secure-hillcity.gap.com | 14 |
| gap.com | 13 |
| api.gap.com | 4 |
| mi.gap.com | 4 |
| view.email.gap.com | 4 |
| intranet.gap.com | 3 |
| portal.gap.com | 3 |
| mail.gap.com | 2 |
| onelogon.gap.com | 2 |
| view.email.yeezy.gap.com | 1 |
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Recent changes
- detected Quantum Metric Feb 2026
- detected mParticle Jan 2026
- detected Rokt Jan 2026
- dropped Bootstrap Dec 2025
- detected Bootstrap Oct 2025