What powers newsobserver.com?
Last seen Jun 2026 · 101 technologies across 32 categories
Advertising
Amazon Advertising
since Jun 2021
AppNexus
since May 2018
Criteo
since Oct 2018
DoubleClick for Publishers (DFP)
since Jun 2018
Google Publisher Tag
since Feb 2021
Hashtag Labs
since Oct 2023
ID5
since Oct 2023
Marfeel
since May 2024
OpenX
since Feb 2022
PubMatic
since Aug 2020
Sovrn
since Mar 2022
Taboola
since Jun 2022
Affiliate programs
Sovrn//Commerce
since Mar 2023
Analytics
Adobe Analytics
since Jun 2018
Amplitude
since Jun 2025
Google Analytics
since Jun 2018
Microsoft Clarity
since Feb 2026
PayPal Marketing Solutions
since May 2022
Quantcast Measure
since Jun 2018
Snowplow Analytics
since May 2021
Authentication
Caching
Varnish
since May 2018
CDN
Amazon CloudFront
since Aug 2022
cdnjs
since Feb 2023
Cloudflare
since Nov 2021
Google Cloud CDN
since Aug 2022
jQuery CDN
since Aug 2022
jsDelivr
since Aug 2022
CMS
Duda
since Mar 2021
Cookie compliance
Osano
since Jan 2023
Font scripts
IaaS
Google Cloud
since Aug 2018
Issue trackers
Sentry
since Feb 2025
JavaScript frameworks
AlertifyJS
since May 2022
Emotion
since Jun 2025
React
since Jun 2021
Vue.js
since Jan 2019
Zone.js
since Aug 2022
JavaScript Libraries
Choices
since Oct 2021
FingerprintJS
since Mar 2019
OWL Carousel
since Feb 2023
Slick
since Aug 2018
Swiper
since Jul 2024
Load balancers
Amazon ALB
since May 2022
Azure Front Door
since Jun 2022
Marketing automation
Wunderkind
since Feb 2021
Miscellaneous
Operating systems
Ubuntu
since Aug 2018
Windows Server
since Jan 2019
PaaS
Amazon Web Services
since May 2022
Azure
since Jun 2022
Payment processors
PayPal
since May 2022
Performance
Priority Hints
since Dec 2023
Programming languages
RUM
New Relic
since Aug 2022
Security
Cloudflare Bot Management
since Nov 2021
Confiant
since Jun 2023
HSTS
since Sep 2022
Imperva
since May 2022
reCAPTCHA
since Oct 2018
Segmentation
Adobe Audience Manager
since Sep 2021
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Tailwind CSS
since Jul 2024
Video players
Web Frameworks
Microsoft ASP.NET
since Jan 2019
Web Server Extensions
Web Servers
Amazon EC2
since Aug 2018
Nginx
since Mar 2021
Webmail
Google Workspace
since Aug 2022
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| duke blue devils men's basketball | #10 | 6,200 |
| news and observer | #1 | 5,100 |
| thunderstorm warning | #55 | 4,300 |
| thunderstorm warning | #55 | 4,300 |
| duke basketball | #8 | 3,600 |
| food lion | #23 | 2,900 |
| 42nd street oyster bar raleigh nc | #1 | 2,800 |
| north carolina football | #11 | 2,700 |
| nc usa | #16 | 2,400 |
| stanley cup | #33 | 1,900 |
| belichick bill | #63 | 1,700 |
| what happened in north carolina | #1 | 1,600 |
| brian belichick | #5 | 1,600 |
| dmv north carolina appointment | #9 | 1,500 |
| cigna | #39 | 1,400 |
| outer banks carolina | #3 | 1,300 |
| bob evans | #28 | 1,300 |
| advanced placement | #70 | 1,200 |
| breeze | #20 | 1,100 |
| raleigh news | #2 | 1,100 |
| bonefish grill | #56 | 1,100 |
| young copperhead snake | #7 | 1,000 |
| raleigh nc news | #2 | 980 |
| raleigh nc state | #11 | 920 |
| carolina hurricanes newspaper | #1 | 880 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 97% phone
- 3% tablet
United States
Ireland
Finland
New Zealand
India
Germany
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.30 / 10 · ranked #3,896 of all domains
5,807 referring domains · OpenPageRank
Search traffic
259,600 est. monthly organic visits (US)
180,903 keywords in Google's top 30
Core Web Vitals
| LCP | 1.3 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 5.6 MB · 2,057 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| jobs.newsobserver.com | 34 |
| www.newsobserver.com | 31 |
| account.newsobserver.com | 27 |
| mycheckout.newsobserver.com | 24 |
| eedition.newsobserver.com | 23 |
| games.newsobserver.com | 22 |
| coupons.newsobserver.com | 16 |
| myaccount.newsobserver.com | 16 |
| nie.newsobserver.com | 14 |
| amp.newsobserver.com | 12 |
| classifieds.newsobserver.com | 12 |
| liveedition.newsobserver.com | 6 |
Full technology history →
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Recent changes
- detected Cloudflare Bot Management Jun 2026
- dropped Infolinks Jun 2026
- dropped Rubicon Project Jun 2026
- detected VideoJS Jun 2026
- detected Emotion May 2026
- detected Hashtag Labs May 2026
- dropped Cloudflare Bot Management Apr 2026
- dropped Google AdSense Apr 2026
- dropped Ad Lightning Mar 2026
- dropped Hashtag Labs Mar 2026
- detected Infolinks Mar 2026
- detected Rubicon Project Mar 2026
- detected Google AdSense Feb 2026
- detected Microsoft Clarity Feb 2026
- dropped Infolinks Dec 2025
- dropped LiveIntent Dec 2025
- dropped Rubicon Project Dec 2025
- detected Cloudflare Bot Management Nov 2025
- dropped 33Across Oct 2025
- detected Infolinks Oct 2025
- detected LiveIntent Oct 2025
- dropped Tapad Oct 2025
- dropped TripleLift Oct 2025
- dropped Emotion Sep 2025
- detected 33Across Aug 2025
- detected Rubicon Project Aug 2025
- detected Tapad Aug 2025
- detected TripleLift Aug 2025