What powers nigella.com?
Last seen Jun 2026 · 14 technologies across 8 categories
Advertising
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| nigella lawson | #1 | 8,200 |
| nigella chef | #3 | 2,600 |
| devilled eggs | #61 | 520 |
| baking paper and parchment paper | #14 | 510 |
| beef wellington | #91 | 420 |
| creme brulee | #79 | 390 |
| aleppo pepper substitute | #5 | 380 |
| yuletide log | #13 | 290 |
| wheaten bread recipe | #12 | 200 |
| basque cheesecake | #31 | 190 |
| porridge | #88 | 190 |
| savoy cabbage substitute | #1 | 180 |
| nigella lawson meals | #1 | 180 |
| can wine be frozen | #4 | 160 |
| black forest gateau cake | #67 | 160 |
| green and ham | #70 | 160 |
| guinness chocolate cake | #5 | 160 |
| felicity blunt | #92 | 160 |
| can you freeze sweetened condensed milk | #2 | 140 |
| orange blossom water alternative | #2 | 140 |
| chicken shawarma | #77 | 140 |
| how much is one egg white | #3 | 140 |
| ziti al forno | #6 | 140 |
| can i freeze cream | #5 | 140 |
| madeira cake | #5 | 140 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 79% phone
- 17% desktop
- 4% tablet
United Kingdom
Ireland
Canada
Netherlands
Australia
Belgium
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.81 / 10 · ranked #56,016 of all domains
1,069 referring domains · OpenPageRank
Search traffic
47,000 est. monthly organic visits (US)
30,697 keywords in Google's top 30
Core Web Vitals
| LCP | 1.8 s |
| INP | 125 ms |
| CLS | 0.05 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 3.3 MB · 1,184 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Full technology history →
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Recent changes
- detected Adobe Audience Manager Jun 2026
- detected Cloudflare Bot Management Jun 2026
- detected Snowplow Analytics Jun 2026
- dropped OpenX Dec 2025
- dropped PubMatic Dec 2025