What powers upworthy.com?
Last seen Jun 2026 · 90 technologies across 36 categories
A/B Testing
Google Optimize
since Jun 2021
Advertising
33Across
since Jul 2023
AdThrive
since Jul 2023
Amazon Advertising
since Sep 2023
AppNexus
since Feb 2019
DoubleClick Campaign Manager (DCM)
since Oct 2019
Google AdSense
since Jun 2018
Google Publisher Tag
since Jul 2021
ID5
since Oct 2023
OpenX
since Jun 2023
PubMatic
since Jul 2023
Rubicon Project
since Jul 2023
Tapad
since Nov 2024
TripleLift
since Jul 2023
Analytics
Branch
since Nov 2022
Cloudflare Browser Insights
since Jul 2025
comScore
since Apr 2018
Google Analytics
since Jun 2018
Parse.ly
since Jun 2018
Plausible
since Jul 2023
Snowplow Analytics
since Jul 2021
Authentication
Facebook Login
since Aug 2023
Blogs
Caching
Varnish
since Jun 2018
CDN
Amazon S3
since Sep 2024
cdnjs
since May 2022
Cloudflare
since May 2022
Google Hosted Libraries
since Feb 2022
Unpkg
since Jul 2021
CMS
RebelMouse
since Jul 2020
WordPress
since Apr 2026
Cookie compliance
Databases
MySQL
since Apr 2026
Ecommerce
BigCommerce
since Jun 2021
Cart Functionality
since Jun 2021
Google Workspace
since Aug 2022
Mailgun
since Aug 2022
Feed readers
Beehiiv RSS feed
since Jan 2025
Font scripts
Google Font API
since Jun 2019
Twitter Emoji (Twemoji)
since Apr 2026
Hosting
WordPress Multisite
since Apr 2026
Issue trackers
Sentry
since Jan 2024
JavaScript frameworks
JavaScript libraries
Load balancers
Amazon ALB
since Mar 2025
Miscellaneous
Operating systems
Ubuntu
since Feb 2020
PaaS
Amazon Web Services
since May 2020
Page builders
WordPress Site Editor
since Apr 2026
Payment processors
Performance
Priority Hints
since Jan 2025
Programming languages
Reverse proxies
Envoy
since Jun 2022
Search engines
Algolia
since Nov 2022
Security
Cloudflare Bot Management
since Jan 2024
HSTS
since Sep 2022
PerimeterX
since Aug 2024
reCAPTCHA
since Apr 2022
Segmentation
Adobe Audience Manager
since May 2022
SEO
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Tailwind CSS
since Apr 2022
Web frameworks
Microsoft ASP.NET
since Nov 2023
Remix
since Jan 2024
Web servers
WordPress plugins
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| generation jones | #2 | 2,400 |
| bueller movie | #9 | 2,000 |
| flynn tangled | #9 | 1,900 |
| bateman justine | #10 | 1,100 |
| bee gees barry | #10 | 1,000 |
| nikki glaser | #58 | 950 |
| upworthy | #1 | 880 |
| tom holland height | #10 | 840 |
| roberts emma | #30 | 770 |
| james van der beek | #64 | 770 |
| generation x | #90 | 770 |
| generation x | #36 | 770 |
| gen xers | #39 | 770 |
| gen x y z | #26 | 770 |
| gen x | #95 | 770 |
| hugh grant | #60 | 770 |
| craig ferguson spouse | #2 | 710 |
| gen z years | #92 | 710 |
| gen jones | #5 | 690 |
| test de bechdel | #12 | 680 |
| steve mc | #18 | 660 |
| cash saving tips | #35 | 630 |
| step brothers film | #26 | 630 |
| momes | #77 | 630 |
| dead poets society | #94 | 630 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 90% phone
- 7% desktop
- 3% tablet
United States
Canada
Australia
Ireland
New Zealand
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.83 / 10 · ranked #10,231 of all domains
3,709 referring domains · OpenPageRank
Search traffic
102,600 est. monthly organic visits (US)
88,879 keywords in Google's top 30
Core Web Vitals
| LCP | 1.1 s |
| INP | 150 ms |
| CLS | 0.05 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- Weight: 3.5 MB · 429 requests
- WordPress theme: good-upworthy · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.upworthy.com | 43 |
| megaphone.upworthy.com | 37 |
| trending.upworthy.com | 36 |
| scoop.upworthy.com | 30 |
| snuggle.upworthy.com | 27 |
| amplify.upworthy.com | 25 |
| market.upworthy.com | 24 |
| newsletter.upworthy.com | 21 |
| blog.upworthy.com | 13 |
Full technology history →
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Recent changes
- dropped Hotjar Jun 2026
- dropped LiveIntent Jun 2026
- dropped Oracle Moat Measurement Jun 2026
- dropped YouTube Jun 2026
- dropped Headless UI May 2026
- dropped Cloudflare Turnstile Apr 2026
- detected Prism Apr 2026
- detected Tailwind CSS Apr 2026
- detected Cloudflare Turnstile Feb 2026
- dropped Heroku Nov 2025
- dropped VideoJS Nov 2025
- dropped Confiant Oct 2025
- dropped GumGum Oct 2025
- dropped OneTrust Sep 2025
- dropped Twitter Sep 2025
- dropped Twitter Ads Sep 2025
- detected GumGum Aug 2025
- detected Heroku Aug 2025