What powers observer.com?

Last seen Jun 2026 · 63 technologies across 27 categories

A/B Testing

Google Optimize
since Jul 2021

Advertising

Amazon Advertising
since Jun 2021
Criteo
since Jun 2020
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Hashtag Labs
since Oct 2023
ID5 v1.0.97
since Oct 2023
Nativo
since Feb 2022
OpenX
since Jun 2018
Prebid v9.30.0
since Jun 2018
PubMatic
since Jul 2021
Rubicon Project
since Mar 2025
TripleLift
since Mar 2025

Analytics

Chartbeat
since Jun 2018
comScore
since Jun 2018
Facebook Pixel v2.9.338
since Jul 2021
Google Analytics
since Jun 2018
Hotjar
since Jul 2023
Parse.ly
since Oct 2021
Quantcast Measure
since Jun 2018
Snowplow Analytics
since Jun 2023

CDN

Amazon S3
since Jan 2023
Cloudflare
since Dec 2021

CMS

WordPress v6.8.5
since Apr 2018

Cookie compliance

Funding Choices
since Feb 2024
OneTrust
since Aug 2020

CRM

Salesforce
since Oct 2022

Databases

MySQL
since Jun 2018

Email

Google Workspace
since Aug 2022

Font Scripts

Google Font API
since Aug 2020
Typekit v1.19.2
since Jun 2018

Hosting

WordPress Multisite
since Jul 2023

JavaScript Frameworks

Backbone.js v1.4.0
since Jun 2018
Lodash v1.8.3
since Jun 2018

JavaScript libraries

core-js v3.32.2
since Sep 2021
Hammer.js v1.1.0dev
since Jun 2018
jQuery v3.7.1
since Jun 2018
jQuery Migrate v3.3.2
since Jun 2018
LazySizes
since Feb 2022
Underscore.js v1.13.1
since Jun 2018

Load balancers

Amazon ALB
since Apr 2023

Marketing automation

Sailthru
since May 2021
Wunderkind
since Apr 2021

Miscellaneous

Admiral
since Sep 2023
Open Graph
since Sep 2022
Permutive
since Jun 2021
PWA
since Aug 2022
Twitter Emoji (Twemoji)
since Jun 2018

PaaS

Amazon Web Services
since Jan 2023
WordPress VIP
since Mar 2020

Page builders

WordPress Block Editor
since Jul 2024

Performance

Priority Hints
since Sep 2023

Personalisation

Piano
since Jun 2022

Programming languages

PHP
since Jun 2018

RUM

New Relic
since Jan 2020

Security

Cloudflare Bot Management
since Dec 2021
HSTS
since Sep 2022
reCAPTCHA
since Apr 2022

Segmentation

Adobe Audience Manager
since Jun 2024

Tag managers

Google Tag Manager
since Apr 2018

Web servers

Nginx
since Apr 2018

Widgets

Facebook
since Jun 2018

Top search keywords

KeywordPositionEst. monthly visits
tim cook ceo #3 10,700
timothy cook #3 5,400
who bought hulu #1 3,700
darla and nemo #3 3,000
bob dylan #92 2,600
actor ryan reynolds #53 2,100
natalie portman #68 1,700
portman natalie #62 1,700
jennifer shrader lawrence #57 1,700
affleck ben #70 1,700
ryan reynolds #59 1,600
anne hathaway #72 1,600
jane street capital #7 1,500
jeff bezos #69 1,400
gosling #71 1,400
hugh jackman #60 1,400
n portman #63 1,300
blunt emily #71 1,200
the dwayne johnson #61 1,200
ricci christina #73 1,200
paul mccarthy #83 1,200
dwayne johnson #65 1,200
film critic rex reed #2 1,100
chris pratt #96 1,100
thomas hanks #45 1,100

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 53% phone
  • 45% desktop
  • 2% tablet
  • United States
  • Switzerland
  • Ireland
  • New Zealand
  • Norway
  • Bulgaria

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

8.39 / 10 · ranked #3,177 of all domains

10,530 referring domains · OpenPageRank

Search traffic

226,500 est. monthly organic visits (US)

119,399 keywords in Google's top 30

Core Web Vitals

LCP1.2 s
INP150 ms
CLS0.05
TTFB700 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: English (United States)
  • Weight: 3.1 MB · 1,667 requests
  • WordPress theme: newyorkobserver-2014 · all themes
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Jul 2026.

Subdomains

HostTechs
observer.com 45
link.observer.com 38
www.observer.com 22

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