What powers 
taboola.com?
Last seen Oct 2026 · 135 technologies across 40 categories
A/B Testing
Accessibility
Advertising
Analytics
Appointment scheduling
Authentication
Caching
CDN
CMS
Cookie compliance
CRM
Customer data platform
Databases
Documentation
Ecommerce
Font scripts
Hosting
Issue trackers
JavaScript Frameworks
JavaScript libraries
Live chat
Marketing Automation
Miscellaneous
PaaS
Page builders
Performance
Programming languages
Reverse proxies
RUM
Security
SEO
Tag managers
UI frameworks
Video players
Web Frameworks
Web servers
Webmail
Widgets
WordPress plugins
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Nov 2026 *: Restricted (was Allowed)
- Oct 2026 *: Allowed (was Blocked)
- Oct 2026 *: Blocked (was Allowed)
- Oct 2026 llms-full.txt removed
- Oct 2026 llms.txt removed
- Oct 2026 *: Allowed (was Blocked)
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| online ad platforms | #7 | 1,300 |
| online ads platform | #7 | 1,000 |
| digital advertising platforms | #2 | 580 |
| twitter ads | #38 | 420 |
| what is taboola | #1 | 340 |
| native advertising | #9 | 180 |
| native ads taboola | #1 | 170 |
| native ads | #10 | 160 |
| highest paying affiliate programs | #3 | 160 |
| taboola careers | #1 | 150 |
| taboola login | #2 | 150 |
| taboola ads | #1 | 140 |
| facebook and advertising | #48 | 130 |
| tabouli | #86 | 130 |
| tabbouleh | #90 | 130 |
| taboola native ads | #2 | 110 |
| taboola pricing | #1 | 110 |
| what is taboola.com | #1 | 110 |
| taboola logo | #1 | 98 |
| native advertising network | #3 | 97 |
| affiliate marketing programs | #15 | 92 |
| taboola shoes | #1 | 86 |
| what is taboola.com used for | #1 | 86 |
| what are paywalls | #6 | 81 |
| vacation ads | #1 | 79 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 87% phone
- 11% desktop
- 2% tablet
United States
Germany
Canada
Mexico
India
Argentina
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
8.50 / 10 · ranked #2,427 of all domains
6,688 referring domains · OpenPageRank
Search traffic
10,100 est. monthly organic visits (US)
4,671 keywords in Google's top 30
Core Web Vitals
| LCP | 1 s |
| INP | 300 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- CDN: Fastly
- Weight: 0.0 MB · 2 requests
Homepage as crawled by the HTTP Archive, Oct 2026.
Similar sites
- lovo.ai 4 shared
- cardinalcommerce.com 3 shared
fintel.io 3 shared
luma.com 3 sharedneon.tech 3 shared
pixlee.com 3 shared- play.ht 3 shared
- etrusted.com 4 shared
Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.
Organisation
- Taboola
- Founded: 2007
- Sector: software industry, advertising industry, digital marketing
- Country: United States
- Profiles: Facebook, Instagram
From the homepage's own structured data (Oct 2026) and Wikidata (CC0).
Infrastructure
- Registered Feb 2007 (19 years) via Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA, renews Feb 2031
- Hosted on Fastly (151.101.2.132)
- DNS: IBM NS1
- Email: no MX record returned
- Email security: SPF (hard fail), DMARC reject, DNSSEC signed, CAA, BIMI
- SSL: DigiCert, RSA 2048, expires Dec 2026
- Common Crawl link graph: rank 2,367, 142 hosts
- Verified with: Apple Business, Atlassian, Canva, Google, Yahoo
DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| www.taboola.com | 36 |
| pages.taboola.com | 34 |
| discover.taboola.com | 32 |
| go.taboola.com | 32 |
| blog.taboola.com | 30 |
| blogpt.taboola.com | 29 |
| developers.taboola.com | 29 |
| events.taboola.com | 29 |
| help.taboola.com | 26 |
| investors.taboola.com | 26 |
| signup.taboola.com | 25 |
| bloges.taboola.com | 24 |
| engineering.taboola.com | 23 |
| taboola.com | 19 |
| backstage.taboola.com | 18 |
| japanese.taboola.com | 18 |
| ads.taboola.com | 17 |
| feed.taboola.com | 17 |
| pubhelp.taboola.com | 16 |
| authentication.taboola.com | 15 |
| advertise.taboola.com | 14 |
| newsroom-help.taboola.com | 14 |
| realizetrends.taboola.com | 14 |
| trends.taboola.com | 14 |
Full technology history →
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Recent changes
- dropped Microsoft ASP.NET Oct 2026
- detected TVSquared Oct 2026
- dropped Apache HTTP Server Sep 2026
- dropped Unpkg Sep 2026
- dropped Mautic Aug 2026
- detected HubSpot Chat Jun 2026
- detected Mautic Jun 2026
- detected Cart Functionality Apr 2026
- detected Twitter Emoji (Twemoji) Feb 2026
- dropped Contact Form 7 Jan 2026