What powers sbnation.com?
Last seen Jun 2026 · 71 technologies across 26 categories
A/B Testing
Google Optimize
since Jul 2021
Advertising
33Across
since Oct 2023
Amazon Advertising
since Jun 2021
AppNexus
since Jun 2018
Criteo
since Jun 2023
DoubleClick for Publishers (DFP)
since Apr 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
OpenX
since Mar 2022
Outbrain
since Apr 2019
PubMatic
since Jun 2021
Rubicon Project
since Nov 2020
TripleLift
since Jun 2021
Twitter Ads
since Apr 2021
Utiq
since Feb 2025
Affiliate programs
Amazon Associates
since Jun 2021
Analytics
Ahrefs
since Jun 2023
comScore
since Jun 2018
Google Analytics
since Jun 2018
Oracle Moat Measurement
since Oct 2023
Parse.ly
since Mar 2020
Snowplow Analytics
since Dec 2021
TikTok Pixel
since Dec 2024
Caching
Varnish
since Jun 2018
CDN
CMS
Chorus
since Oct 2019
Cookie compliance
Funding Choices
since Feb 2024
OneTrust
since Sep 2024
Ecommerce
Cart Functionality
since Aug 2020
Amazon SES
since Aug 2022
Google Workspace
since Jul 2023
Font scripts
Google Font API
since May 2023
Typekit
since Apr 2021
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JavaScript libraries
Closure Library
since Sep 2024
MobX
since Aug 2025
Marketing automation
Miscellaneous
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Amazon Web Services
since Jan 2022
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since Aug 2023
Webflow
since May 2023
Performance
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since Aug 2025
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Segmentation
Adobe Audience Manager
since Apr 2022
Tag managers
Google Tag Manager
since Apr 2018
UI frameworks
Bootstrap
since Jun 2026
Headless UI
since Aug 2025
Web frameworks
Microsoft ASP.NET
since Sep 2023
Ruby on Rails
since Dec 2025
Web servers
Nginx
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| sb nation | #1 | 5,100 |
| mlb playoffs | #12 | 4,600 |
| mlb | #20 | 3,300 |
| caitlin clark | #73 | 3,200 |
| heisman trophy watch | #2 | 2,700 |
| cowboys vs packers | #46 | 2,100 |
| ny yankees game | #86 | 2,100 |
| nfl | #21 | 2,100 |
| wnba | #71 | 1,900 |
| thursday night football | #59 | 1,900 |
| cfp national championship | #15 | 1,700 |
| world series | #18 | 1,700 |
| nba | #30 | 1,600 |
| indiana fever | #95 | 1,400 |
| cfb | #21 | 1,400 |
| western kentucky university mascot | #2 | 1,300 |
| baseball | #75 | 1,300 |
| dodgers vs phillies | #88 | 1,300 |
| ncaa bk | #50 | 1,300 |
| mlb playoffs | #86 | 1,300 |
| orange bowl | #14 | 1,300 |
| yankees vs orioles | #74 | 1,200 |
| cfp bracket | #61 | 1,200 |
| nba finals playoff bracket | #56 | 1,200 |
| nfl transactions rumors | #10 | 1,100 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 69% phone
- 29% desktop
- 2% tablet
Nigeria
United States
United Kingdom
Canada
Australia
Mexico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.44 / 10 · ranked #2,859 of all domains
7,393 referring domains · OpenPageRank
Search traffic
266,500 est. monthly organic visits (US)
194,219 keywords in Google's top 30
Core Web Vitals
| LCP | 1.4 s |
| INP | 175 ms |
| CLS | 0.05 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 6.2 MB · 571 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| bitterandblue.sbnation.com | 47 |
| cartilagefreecaptain.sbnation.com | 47 |
| cominghomenewcastle.sbnation.com | 46 |
| detroit.sbnation.com | 46 |
| royalbluemersey.sbnation.com | 45 |
| liverpooloffside.sbnation.com | 44 |
| minnesota.sbnation.com | 44 |
| thebusbybabe.sbnation.com | 44 |
| weaintgotnohistory.sbnation.com | 44 |
| arizona.sbnation.com | 43 |
| bracethehammer.sbnation.com | 43 |
| cleveland.sbnation.com | 43 |
| philly.sbnation.com | 43 |
| pittsburgh.sbnation.com | 43 |
| bayarea.sbnation.com | 42 |
| chicago.sbnation.com | 42 |
| dc.sbnation.com | 42 |
| fosseposse.sbnation.com | 42 |
| houston.sbnation.com | 42 |
| kansascity.sbnation.com | 42 |
| tampabay.sbnation.com | 42 |
| thetilehurstend.sbnation.com | 42 |
| www.sbnation.com | 42 |
| 7500toholte.sbnation.com | 41 |
Full technology history →
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Recent changes
- detected Bootstrap Jun 2026
- detected Mautic Jun 2026
- dropped Contentful Feb 2026
- detected Ruby Dec 2025
- detected Ruby on Rails Dec 2025
- detected cdnjs Aug 2025
- detected Contentful Aug 2025
- detected Headless UI Aug 2025
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- detected Priority Hints Aug 2025
- detected Sentry Aug 2025