What powers 
rakuten.co.jp?
Last seen Sep 2026 · 229 technologies across 51 categories
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Microsoft Advertising
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OpenX
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PubMatic
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Rakuten Advertising
since Sep 2021
Rubicon Project
since Aug 2018
Smart Ad Server
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theTradeDesk
since Jul 2021
Twitter Ads
since Apr 2021
Yahoo Advertising
since Apr 2022
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A8.net
since Feb 2021
AccessTrade
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Rakuten
since Feb 2021
ValueCommerce
since Feb 2021
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AI Crawlers
Doesn't mention any of the 33 AI crawlers we track in its robots.txt; all are allowed by default. Checked Oct 2026. A recent check saw a policy file missing; awaiting confirmation.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Sep 2026 *: Allowed (was Restricted)
- Sep 2026 *: Restricted (was Allowed)
- Sep 2026 *: Allowed (was Restricted)
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| popmart | #82 | 4,700 |
| rakuten | #20 | 1,600 |
| oliveyoung | #39 | 350 |
| muji jp | #4 | 290 |
| sanrio jp | #2 | 210 |
| bookoff | #57 | 160 |
| artif | #71 | 130 |
| dark angel | #76 | 100 |
| adidas japan | #4 | 98 |
| yellow submarine | #85 | 85 |
| sun's market | #7 | 76 |
| rinkan | #8 | 57 |
| sanrio store | #92 | 47 |
| japan rakuten shopping | #2 | 42 |
| cosme jp | #7 | 41 |
| sk 2 | #96 | 35 |
| amiami jp | #6 | 34 |
| nike store japan | #5 | 34 |
| yahoo auctions jp | #49 | 31 |
| fundoshi | #80 | 31 |
| limited edt | #41 | 23 |
| moft | #45 | 21 |
| hughug | #44 | 19 |
| secret honey jp | #2 | 18 |
| lesportsac jp | #3 | 17 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 80% phone
- 14% desktop
- 6% tablet
Japan
United States
Hong Kong SAR China
Australia
South Korea
Taiwan
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
9.11 / 10 · ranked #204 of all domains
32,553 referring domains · OpenPageRank
Search traffic
9,200 est. monthly organic visits (US)
1,689 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 300 ms |
| CLS | 0.05 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: Japanese
- CDN: Akamai
- Weight: 3.1 MB · 252 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Similar sites
- urban-research.jp 10 shared
iijmio.jp 12 shared
- aeon.co.jp 10 shared
furunavi.jp 10 shared
mufg.jp 18 shared
- resv.jp 19 shared
- green-japan.com 8 shared
zoff.co.jp 8 shared
Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.
Organisation
- Rakuten Group, Inc.
- Founded: 1997
- Industry: Software and apps (declares
SoftwareApplication) - Sector: Internet industry
- Country: Japan
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Hosted on RAKUTEN Rakuten Group, Inc. (133.237.182.225)
- DNS: rakuten.ad.jp
- Email: Microsoft 365
- Email security: SPF (soft fail), DMARC reject, BIMI
- SSL: DigiCert, RSA 2048, expires Jan 2027
- Common Crawl link graph: rank 2,039, 890 hosts
- Verified with: Apple Business, Google
DNS records as swept Oct 2026, certificate as seen Oct 2026. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| ticket.rakuten.co.jp | 45 |
| brandavenue.rakuten.co.jp | 37 |
| network.mobile.rakuten.co.jp | 33 |
| sports.tv.rakuten.co.jp | 33 |
| origin-network.mobile.rakuten.co.jp | 32 |
| onboarding.mobile.rakuten.co.jp | 31 |
| portal.mobile.rakuten.co.jp | 31 |
| senior.rakuten.co.jp | 30 |
| pointmall.rakuten.co.jp | 29 |
| travel.rakuten.co.jp | 29 |
| channel.rakuten.co.jp | 28 |
| energy.rakuten.co.jp | 28 |
| event.senior.rakuten.co.jp | 28 |
| magazine.rakuten.co.jp | 27 |
| play.rakuten.co.jp | 27 |
| unext.tv.rakuten.co.jp | 27 |
| comm.rakuten.co.jp | 26 |
| experiences.travel.rakuten.co.jp | 26 |
| media.mobile.rakuten.co.jp | 26 |
| reserve.mobile.rakuten.co.jp | 26 |
| cdn-mobile.rakuten.co.jp | 25 |
| hoken.rakuten.co.jp | 25 |
| nba.rakuten.co.jp | 25 |
| readee.rakuten.co.jp | 25 |
Full technology history →
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Recent changes
- detected Amazon Advertising Sep 2026
- detected Amazon Webstore Sep 2026
- detected theTradeDesk Sep 2026
- dropped Akamai Bot Manager Aug 2026
- detected Forter Aug 2026
- detected Akamai Bot Manager Apr 2026
- dropped Microsoft ASP.NET Apr 2026
- dropped Taboola Apr 2026
- dropped theTradeDesk Apr 2026
- dropped 33Across Mar 2026
- detected WorldShopping Dec 2025
- detected Astro Nov 2025
- dropped NextAuth.js Nov 2025
- dropped OWL Carousel Nov 2025