What powers thecity.nyc?
Last seen Jun 2026 · 59 technologies across 26 categories
Advertising
Amazon Advertising
since Sep 2024
DoubleClick for Publishers (DFP)
since Jun 2020
Google Publisher Tag
since Feb 2021
Hashtag Labs
since Oct 2023
OpenX
since Jun 2025
PubMatic
since Jun 2025
Rubicon Project
since Jun 2025
TripleLift
since Apr 2026
Analytics
comScore
since Jun 2020
Google Analytics
since Apr 2019
Parse.ly
since Apr 2019
PayPal Marketing Solutions
since Sep 2024
Snowplow Analytics
since Jun 2025
Caching
Varnish
since Apr 2019
CDN
CMS
Databases
MySQL
since Nov 2023
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Cart Functionality
since Jul 2021
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Donorbox
since Feb 2023
Hosting
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since Nov 2023
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since Nov 2023
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since Oct 2023
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since Jan 2024
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since Sep 2022
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since Feb 2023
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since Dec 2022
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since Jun 2020
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since May 2022
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since Jul 2024
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since Sep 2024
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since Nov 2023
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since Nov 2023
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Segmentation
Adobe Audience Manager
since Jul 2025
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Google Tag Manager
since Apr 2019
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ZURB Foundation
since Aug 2025
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Nginx
since Jun 2020
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since Apr 2019
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since Nov 2023
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since Nov 2023
Perfmatters
since Nov 2023
WooCommerce
since Mar 2025
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| rikers | #2 | 8,900 |
| robert brooks | #4 | 4,000 |
| project 2025 | #96 | 1,700 |
| nyc newspapers | #4 | 1,300 |
| east broadway mall | #2 | 1,300 |
| city | #16 | 1,100 |
| canvass | #86 | 1,000 |
| housing preservation nyc | #7 | 1,000 |
| new york ny news | #5 | 850 |
| ice raids in nyc | #2 | 800 |
| lost series cast | #49 | 770 |
| mamdani | #24 | 770 |
| ice raids nyc | #2 | 590 |
| news new york city | #3 | 590 |
| citi field | #89 | 580 |
| eric adams | #92 | 520 |
| nyc tax refund | #6 | 500 |
| the atlantic | #39 | 470 |
| new york or new york city | #47 | 470 |
| lirr | #71 | 470 |
| andrew cuomo attorney general | #21 | 460 |
| new world mall | #11 | 450 |
| astoria | #97 | 420 |
| nyc mayoral debate | #9 | 410 |
| nyc district attorney | #2 | 390 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 51% phone
- 49% desktop
United States
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.57 / 10 · ranked #16,101 of all domains
2,216 referring domains · OpenPageRank
Search traffic
79,700 est. monthly organic visits (US)
39,208 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Amazon CloudFront
- Weight: 0.3 MB · 11 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.thecity.nyc | 48 |
| qa-projects.thecity.nyc | 10 |
| thecity.nyc | 10 |
| projects.thecity.nyc | 7 |
Full technology history →
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Recent changes
- detected OpenX Apr 2026
- detected Rubicon Project Apr 2026
- detected TripleLift Apr 2026
- detected Adobe Audience Manager Mar 2026
- detected PubMatic Mar 2026
- detected Snowplow Analytics Mar 2026
- dropped Adobe Audience Manager Feb 2026
- dropped AppNexus Feb 2026
- dropped Microsoft ASP.NET Feb 2026
- dropped OpenX Feb 2026
- dropped PubMatic Feb 2026
- dropped Rubicon Project Feb 2026
- dropped Snowplow Analytics Feb 2026
- dropped Kindful Jan 2026
- detected Adobe Audience Manager Oct 2025
- detected AppNexus Oct 2025
- detected Microsoft ASP.NET Oct 2025
- detected OpenX Oct 2025
- detected PubMatic Oct 2025
- detected Rubicon Project Oct 2025
- detected Snowplow Analytics Oct 2025
- dropped Adobe Audience Manager Sep 2025
- dropped AppNexus Sep 2025
- dropped Microsoft ASP.NET Sep 2025
- dropped OpenX Sep 2025
- dropped PubMatic Sep 2025
- dropped Rubicon Project Sep 2025
- dropped Snowplow Analytics Sep 2025
- detected Kindful Aug 2025
- detected ZURB Foundation Aug 2025