What powers underarmour.com?
Last seen Jun 2026 · 178 technologies across 54 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| under armour | #1 | 152,000 |
| under armour outlet | #2 | 10,900 |
| american football positions | #2 | 9,000 |
| football defensive line positions | #2 | 9,000 |
| linebacker | #2 | 7,400 |
| calisthenics routine | #3 | 7,200 |
| under armour compression shirt | #1 | 6,200 |
| under armor compression shirt | #1 | 6,200 |
| cleats under armor | #1 | 5,500 |
| tabata | #1 | 5,100 |
| curry usa shoes | #2 | 4,900 |
| under armour outlet | #4 | 4,400 |
| compression shirt | #3 | 4,400 |
| soccer positions | #3 | 4,400 |
| under armor factory store | #1 | 4,100 |
| under armour factory house | #2 | 4,000 |
| under armor short | #2 | 3,600 |
| under armor coupon code | #2 | 2,700 |
| calisthenics workout plan | #3 | 2,600 |
| under armor retailers | #1 | 2,500 |
| under armour outlet | #6 | 2,300 |
| under armour tee shirts | #1 | 2,300 |
| baseball positions | #2 | 2,200 |
| id.me shop | #3 | 2,200 |
| compression shirt | #5 | 2,100 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 74% phone
- 25% desktop
- 1% tablet
United States
Canada
Mexico
Argentina
Belgium
Philippines
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.78 / 10 · ranked #11,181 of all domains
2,740 referring domains · OpenPageRank
Search traffic
812,400 est. monthly organic visits (US)
297,124 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 300 ms |
| CLS | 0.3 |
| TTFB | 900 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 17.4 MB · 312 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www-prod.underarmour.com | 68 |
| www.underarmour.com | 52 |
| store-locations.underarmour.com | 34 |
| impact.underarmour.com | 28 |
| careers.underarmour.com | 24 |
| armourhouse.underarmour.com | 23 |
| xpress.underarmour.com | 23 |
| performanceacademy.underarmour.com | 22 |
| store-locator.underarmour.com | 19 |
| account.underarmour.com | 18 |
| auth.underarmour.com | 18 |
| blog.underarmour.com | 18 |
| consumer-sustainability.underarmour.com | 18 |
| usbenefitsoverview.underarmour.com | 18 |
| about.underarmour.com | 17 |
| benefits.underarmour.com | 17 |
| reviews.underarmour.com | 16 |
| armouru2.underarmour.com | 15 |
| makers.underarmour.com | 14 |
| fieldtesting.underarmour.com | 13 |
| helpuat.underarmour.com | 13 |
| productsafety.underarmour.com | 13 |
| developer.underarmour.com | 12 |
| fr.underarmour.com | 12 |
Full technology history →
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Recent changes
- detected Contentful May 2026
- detected mParticle May 2026
- dropped Slick Jan 2026
- detected Turbopack Jan 2026
- dropped AdRoll Dec 2025
- dropped AdRoll CMP System Dec 2025
- detected FlagSmith Oct 2025
- detected AdRoll Aug 2025
- detected AdRoll CMP System Aug 2025