Technology history for upi.com

2026 4 added · 5 dropped · 1 switched

• dropped Ad Lightning May 2026 · Advertising
• added Google AdSense May 2026 · Advertising
• dropped GumGum May 2026 · Advertising
• switched Wunderkind → MailChimp May 2026 · Marketing automation
• added Wurfl May 2026 · JavaScript libraries
• added 33Across Apr 2026 · Advertising
• dropped Microsoft ASP.NET Apr 2026 · Web frameworks
• added Primis Apr 2026 · Advertising
• dropped 33Across Jan 2026 · Advertising
• dropped Conversant Consent Tool Jan 2026 · Cookie compliance

2025 8 added · 8 dropped · 1 switched

• dropped DoubleClick Campaign Manager (DCM) Dec 2025 · Advertising
• dropped Google AdSense Dec 2025 · Advertising
• added DoubleClick Campaign Manager (DCM) Oct 2025 · Advertising
• added Google AdSense Oct 2025 · Advertising
• dropped Campaign Monitor Sep 2025 · Email
• added Cloudflare Browser Insights Jul 2025 · Analytics
• added Wunderkind Jul 2025 · Marketing automation
• added Ad Lightning Jun 2025 · Advertising
• dropped Vidazoo May 2025 · Advertising
• added Conversant Consent Tool Apr 2025 · Cookie compliance
• added GumGum Apr 2025 · Advertising
• added TripleLift Apr 2025 · Advertising
• dropped Akamai Bot Manager Mar 2025 · Security
• switched Akamai → jsDelivr Mar 2025 · CDN
• dropped Sitecore Feb 2025 · CMS
• dropped Cloudflare Browser Insights Jan 2025 · Analytics
• dropped Google AdSense Jan 2025 · Advertising

2024 8 added · 4 dropped · 1 switched

• added Akamai Dec 2024 · CDN
• added Akamai Bot Manager Dec 2024 · Security
• dropped Cart Functionality Dec 2024 · Ecommerce
• added Microsoft ASP.NET Dec 2024 · Web frameworks
• added Sitecore Dec 2024 · CMS
• switched Google Analytics Enhanced eCommerce → Cloudflare Browser Insights Nov 2024 · Analytics
• added Prebid Nov 2024 · Advertising
• dropped Smart Ad Server Nov 2024 · Advertising
• added Google AdSense Oct 2024 · Advertising
• dropped LiveIntent Oct 2024 · Advertising
• dropped Microsoft ASP.NET Sep 2024 · Web frameworks
• added LiveIntent Jul 2024 · Advertising
• added Microsoft ASP.NET Jan 2024 · Web frameworks

2023 13 added · 11 dropped

• dropped Microsoft ASP.NET Dec 2023 · Web frameworks
• dropped Smart Ad Server Dec 2023 · Advertising
• added ID5 Oct 2023 · Advertising
• added Microsoft ASP.NET Oct 2023 · Web frameworks
• dropped Snowplow Analytics Oct 2023 · Analytics
• added 33Across Sep 2023 · Advertising
• dropped Amazon ALB Sep 2023 · Load balancers
• dropped Amazon Web Services Sep 2023 · PaaS
• added Cart Functionality Aug 2023 · Ecommerce
• dropped Google AdSense Aug 2023 · Advertising
• added Google Analytics Enhanced eCommerce Aug 2023 · Analytics
• added Smart Ad Server Aug 2023 · Advertising
• added Tapad Aug 2023 · Advertising
• added Snowplow Analytics Jun 2023 · Analytics
• added Google AdSense May 2023 · Advertising
• added Vidazoo May 2023 · Advertising
• added Amazon ALB Apr 2023 · Load balancers
• added Amazon Web Services Apr 2023 · PaaS
• dropped Apache HTTP Server Feb 2023 · Web servers
• dropped DoubleClick for Publishers (DFP) Feb 2023 · Advertising
• dropped Facebook Login Feb 2023 · Authentication
• dropped Google Hosted Libraries Feb 2023 · CDN
• dropped Varnish Feb 2023 · Caching
• added HSTS Jan 2023 · Security

2022 44 added · 8 dropped · 1 switched

• dropped Fastly Dec 2022 · CDN
• added Funding Choices Dec 2022 · Cookie compliance
• added RSS Dec 2022 · Miscellaneous
• dropped Snowplow Analytics Dec 2022 · Analytics
• dropped TripleLift Dec 2022 · Advertising
• dropped Google AdSense Nov 2022 · Advertising
• added Bootstrap Sep 2022 · UI frameworks
• added Campaign Monitor Sep 2022 · Email
• added metisMenu Sep 2022 · JavaScript libraries
• added Open Graph Sep 2022 · Miscellaneous
• added Popper Sep 2022 · Miscellaneous
• added Slick Sep 2022 · JavaScript libraries
• added Amazon Advertising Aug 2022 · Advertising
• added Apache HTTP Server Aug 2022 · Web servers
• added AppNexus Aug 2022 · Advertising
• added Chartbeat Aug 2022 · Analytics
• added Cloudflare Aug 2022 · CDN
• added Cloudflare Bot Management Aug 2022 · Security
• added core-js Aug 2022 · JavaScript libraries
• added Criteo Aug 2022 · Advertising
• added DoubleClick for Publishers (DFP) Aug 2022 · Advertising
• switched Facebook → EX.CO Aug 2022 · Widgets
• added Facebook Login Aug 2022 · Authentication
• added Fastly Aug 2022 · CDN
• added Google Analytics Aug 2022 · Analytics
• added Google Font API Aug 2022 · Font scripts
• added Google Hosted Libraries Aug 2022 · CDN
• added Google Publisher Tag Aug 2022 · Advertising
• added Google Tag Manager Aug 2022 · Tag managers
• added Google Workspace Aug 2022 · Webmail
• added jQuery Aug 2022 · JavaScript libraries
• added jQuery UI Aug 2022 · JavaScript libraries
• added OpenX Aug 2022 · Advertising
• added PubMatic Aug 2022 · Advertising
• added Quantcast Measure Aug 2022 · Analytics
• added reCAPTCHA Aug 2022 · Security
• added Rubicon Project Aug 2022 · Advertising
• added Sovrn Aug 2022 · Advertising
• added TripleLift Aug 2022 · Advertising
• added Varnish Aug 2022 · Caching
• added Verizon Media Aug 2022 · Advertising
• dropped Adobe Audience Manager Jul 2022 · Segmentation
• added Google AdSense Jul 2022 · Advertising
• dropped GumGum Jul 2022 · Advertising
• added Adobe Audience Manager May 2022 · Segmentation
• added Criteo May 2022 · Advertising
• added Fastly May 2022 · CDN
• added GumGum May 2022 · Advertising
• dropped Google AdSense Apr 2022 · Advertising
• added reCAPTCHA Apr 2022 · Security
• added Google AdSense Feb 2022 · Advertising
• added Google Hosted Libraries Feb 2022 · CDN
• dropped Google AdSense Jan 2022 · Advertising

2021 19 added · 6 dropped · 1 switched

• added Sovrn Dec 2021 · Advertising
• added TripleLift Dec 2021 · Advertising
• added Cloudflare Nov 2021 · CDN
• added Cloudflare Bot Management Nov 2021 · Security
• switched Wheelio → EX.CO Oct 2021 · Widgets
• dropped Quantcast Choice Oct 2021 · Cookie compliance
• added core-js Sep 2021 · JavaScript libraries
• dropped Prebid Sep 2021 · Advertising
• added Verizon Media Sep 2021 · Advertising
• added Wheelio Sep 2021 · Widgets
• added AppNexus Aug 2021 · Advertising
• added OpenX Aug 2021 · Advertising
• added PubMatic Aug 2021 · Advertising
• added Quantcast Choice Aug 2021 · Cookie compliance
• added Quantcast Measure Aug 2021 · Analytics
• added Rubicon Project Aug 2021 · Advertising
• added Facebook Login Jul 2021 · Social logins
• added Google AdSense Jul 2021 · Advertising
• added Google Tag Manager Jul 2021 · Tag managers
• added Prebid Jul 2021 · Advertising
• added Amazon Advertising Jun 2021 · Advertising
• dropped Twitter May 2021 · Widgets
• dropped Google Tag Manager Mar 2021 · Tag managers
• dropped Prebid Mar 2021 · Advertising
• dropped Google AdSense Feb 2021 · Advertising
• added Google Publisher Tag Feb 2021 · Advertising

2020 4 dropped

• dropped AppNexus Jul 2020 · Advertising
• dropped comScore Jan 2020 · Analytics
• dropped parcel Jan 2020 · Miscellaneous
• dropped Quantcast Measure Jan 2020 · Analytics

2019 18 added · 1 dropped

• added Apache HTTP Server Mar 2019 · Web Servers
• added AppNexus Mar 2019 · Advertising Networks
• added Chartbeat Mar 2019 · Analytics
• added comScore Mar 2019 · Analytics
• added DoubleClick for Publishers (DFP) Mar 2019 · Advertising Networks
• added Facebook Mar 2019 · Widgets
• added Google AdSense Mar 2019 · Advertising Networks
• added Google Analytics Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added Google Tag Manager Mar 2019 · Tag Managers
• added jQuery Mar 2019 · JavaScript Libraries
• added jQuery UI Mar 2019 · JavaScript Libraries
• added parcel Mar 2019 · Miscellaneous
• added Prebid Mar 2019 · Advertising Networks
• added Quantcast Measure Mar 2019 · Analytics
• added Twitter Mar 2019 · Widgets
• added Varnish Mar 2019 · Cache Tools
• dropped jQuery Mobile Feb 2019 · Mobile Frameworks
• added parcel Jan 2019 · Miscellaneous

2018 13 added

• added jQuery Mobile Aug 2018 · Mobile Frameworks
• added Twitter Aug 2018 · Widgets
• added Apache HTTP Server Jun 2018 · Web Servers
• added AppNexus Jun 2018 · Advertising Networks
• added Chartbeat Jun 2018 · Analytics
• added DoubleClick for Publishers (DFP) Jun 2018 · Advertising Networks
• added Facebook Jun 2018 · Widgets
• added Google AdSense Jun 2018 · Advertising Networks
• added Google Analytics Jun 2018 · Analytics
• added Google Tag Manager Jun 2018 · Tag Managers
• added Prebid Jun 2018 · Advertising Networks
• added Quantcast Measure Jun 2018 · Analytics
• added Varnish Jun 2018 · Cache Tools