Websites Powered by Adobe Target
15,482 websites tracked using Adobe Target (A/B Testing) · www.adobe.com
Adobe Target is a tool for running A/B and multivariate experiments to compare page variants. Its official site is adobe.com. PoweredBy tracks the websites that use Adobe Target across the public web; the tracked counts, adoption trend, and site list on this page are updated from our ongoing crawl of the a/b testing ecosystem.
Usage trend
5K
10K
15K
Jun 2021
Sep 2022
Dec 2023
Mar 2025
Jun 2026
Domains observed using Adobe Target in each month's HTTP Archive crawl,
Jun 2021 to Jun 2026 · peak 11,970 in Mar 2023. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 2.3 s
INP 150 ms
CLS 0.1
TTFB 900 ms
Median site among 9,900 Adobe Target sites with Chrome UX data, p75 values, Jun 2026.
Top countries
United States
8,540
Canada
2,995
India
2,678
United Kingdom
2,411
France
2,061
Germany
2,045
Australia
1,902
Mexico
1,881
Sites using Adobe Target by audience country, Chrome UX Report.
Top sites by authority
9+
5% · 18 of 372 sites
8+
3% · 198 of 7,677 sites
7+
1% · 579 of 45,712 sites
6+
<1% · 878 of 110,136 sites
5+
<1% · 1,240 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Adobe Target in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Adobe Target
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 301 | novonordisk.com | 7.67/10 | 66,800 | 15,455 | Sep 2021 |
| 302 | postoffice.co.uk | 7.67/10 | 173,200 | 78,464 | Jul 2021 |
| 303 | cpaaustralia.com.au | 7.67/10 | 2,700 | 2,768 | Jul 2021 |
| 304 | unitedhealthgroup.com | 7.66/10 | 181,200 | 37,312 | Jul 2021 |
| 305 | bupa.co.uk | 7.66/10 | 142,400 | 107,388 | Jul 2021 |
| 306 | banquemondiale.org | 7.66/10 | 2,900 | 1,207 | Oct 2022 |
| 307 | touch.org.sg | 7.65/10 | 340 | 559 | Dec 2024 |
| 308 | currys.co.uk | 7.64/10 | 206,200 | 247,703 | Jul 2021 |
| 309 | tim.it | 7.64/10 | 2,700 | 2,059 | Jun 2021 |
| 310 | edb.gov.sg | 7.63/10 | 1,800 | 1,577 | Jun 2022 |
| 311 | sandisk.com | 7.63/10 | 5,100 | 3,819 | Jul 2021 |
| 312 | benesse.co.jp | 7.63/10 | 79 | 23 | Jul 2021 |
| 313 | universalorlando.com | 7.62/10 | 3,198,000 | 422,807 | Jul 2021 |
| 314 | newzealand.com | 7.62/10 | 270,500 | 27,558 | Jul 2021 |
| 315 | sunrise.ch | 7.62/10 | 2,400 | 1,580 | Jul 2021 |
| 316 | petco.com | 7.61/10 | 1,608,000 | 425,456 | Jul 2021 |
| 317 | panerabread.com | 7.61/10 | 2,573,800 | 256,985 | Jul 2021 |
| 318 | coles.com.au | 7.61/10 | 17,900 | 28,567 | Jul 2021 |
| 319 | grainger.com | 7.60/10 | 536,200 | 357,709 | Jul 2021 |
| 320 | pwc.ch | 7.60/10 | 570 | 1,085 | Feb 2025 |
| 321 | donordrive.com | 7.59/10 | 82 | 45 | Jul 2024 |
| 322 | prudential.com | 7.59/10 | 156,500 | 46,672 | May 2023 |
| 323 | hallmark.com | 7.59/10 | 876,500 | 194,544 | Jun 2021 |
| 324 | worldline.com | 7.58/10 | 1,700 | 1,975 | Jan 2023 |
| 325 | key.com | 7.58/10 | 401,100 | 108,070 | Jul 2021 |
| 326 | cibc.com | 7.58/10 | 88,800 | 51,455 | Jun 2021 |
| 327 | mynews13.com | 7.57/10 | 255,500 | 105,323 | Jul 2021 |
| 328 | kitchenaid.com | 7.57/10 | 927,200 | 166,181 | Jul 2021 |
| 329 | subaru.com | 7.57/10 | 1,237,400 | 126,231 | Jul 2021 |
| 330 | sparkasse.at | 7.57/10 | 17,200 | 1,004 | Jul 2021 |
| 331 | ee.co.uk | 7.56/10 | 20,100 | 29,898 | Oct 2023 |
| 332 | celebritycruises.com | 7.56/10 | 567,200 | 145,239 | May 2023 |
| 333 | serasaexperian.com.br | 7.56/10 | 780 | 1,158 | Jul 2021 |
| 334 | pwc.nl | 7.56/10 | 830 | 831 | Jun 2021 |
| 335 | ingrammicro.com | 7.55/10 | 10,400 | 3,737 | Jun 2021 |
| 336 | lifeway.com | 7.55/10 | 171,800 | 49,131 | Jun 2021 |
| 337 | elections.ca | 7.55/10 | 4,500 | 3,657 | Jul 2023 |
| 338 | otsuka-shokai.co.jp | 7.55/10 | 98 | 71 | Jul 2021 |
| 339 | verizonenterprise.com | 7.54/10 | - | - | Jun 2021 |
| 340 | purestorage.com | 7.54/10 | 39,400 | 11,919 | Jul 2021 |
| 341 | ally.com | 7.54/10 | 678,400 | 126,835 | Jun 2021 |
| 342 | labcorp.com | 7.54/10 | 1,836,000 | 273,584 | Dec 2021 |
| 343 | advisory.com | 7.54/10 | 32,300 | 17,959 | Oct 2023 |
| 344 | informamarkets.com | 7.53/10 | 1,000 | 1,165 | Jun 2021 |
| 345 | kelloggs.com | 7.52/10 | 48,300 | 8,275 | Jul 2021 |
| 346 | centurylink.com | 7.52/10 | 415,000 | 85,846 | Jun 2021 |
| 347 | frontier.com | 7.52/10 | 796,800 | 76,999 | Jun 2021 |
| 348 | smbc-card.com | 7.52/10 | 350 | 412 | Jun 2021 |
| 349 | potterybarn.com | 7.52/10 | 831,000 | 479,469 | Jul 2021 |
| 350 | lotte.co.jp | 7.52/10 | 170 | 80 | Jul 2021 |
| 351 | rsmus.com | 7.50/10 | 94,700 | 37,164 | Jul 2021 |
| 352 | westelm.com | 7.50/10 | 822,500 | 361,775 | Jul 2021 |
| 353 | sling.com | 7.49/10 | 661,100 | 162,002 | Jun 2021 |
| 354 | concur.com | 7.48/10 | 55,100 | 21,342 | Jul 2021 |
| 355 | diners.co.jp | 7.48/10 | 25 | 26 | Oct 2022 |
| 356 | csas.cz | 7.48/10 | 1,200 | 631 | Apr 2026 |
| 357 | tui.com | 7.47/10 | 5,600 | 13,403 | Apr 2022 |
| 358 | newyorklife.com | 7.47/10 | 168,100 | 55,417 | Jul 2021 |
| 359 | farmers.com | 7.47/10 | 272,300 | 48,485 | Jul 2021 |
| 360 | ncl.com | 7.47/10 | 1,441,300 | 197,888 | Oct 2023 |
| 361 | dyson.com | 7.47/10 | 708,200 | 171,184 | Jul 2021 |
| 362 | felissimo.co.jp | 7.47/10 | 190 | 103 | Jun 2021 |
| 363 | northerntool.com | 7.46/10 | 739,400 | 266,843 | Jul 2021 |
| 364 | ccb.com | 7.46/10 | 870 | 353 | Apr 2025 |
| 365 | capitalgroup.com | 7.46/10 | 358,500 | 58,262 | Jul 2021 |
| 366 | designnews.com | 7.46/10 | 14,800 | 14,356 | Jul 2021 |
| 367 | bmwusa.com | 7.46/10 | 1,608,200 | 162,893 | Jun 2021 |
| 368 | kohler.com | 7.46/10 | 465,600 | 197,772 | Jun 2021 |
| 369 | 3cat.cat | 7.46/10 | 7,600 | 8,873 | May 2025 |
| 370 | tractorsupply.com | 7.46/10 | 4,833,800 | 1,045,206 | Jul 2021 |
| 371 | mclaren.com | 7.46/10 | 201,900 | 30,588 | Jun 2021 |
| 372 | westjet.com | 7.46/10 | 137,500 | 100,591 | Jul 2021 |
| 373 | vh1.com | 7.46/10 | 78,900 | 28,196 | Aug 2021 |
| 374 | lifetime.life | 7.46/10 | 562,100 | 135,262 | Jun 2021 |
| 375 | officeworks.com.au | 7.46/10 | 36,900 | 73,655 | Jul 2021 |
| 376 | homedepot.ca | 7.46/10 | 123,500 | 193,292 | Jul 2021 |
| 377 | axa.ch | 7.46/10 | 550 | 777 | Jul 2021 |
| 378 | thomsonreuters.com.au | 7.45/10 | 240 | 111 | Jun 2021 |
| 379 | onstar.com | 7.45/10 | 65,500 | 20,568 | Aug 2021 |
| 380 | dbs.com | 7.45/10 | 5,100 | 4,358 | Jul 2021 |
| 381 | bruker.com | 7.45/10 | 40,600 | 9,187 | Jul 2021 |
| 382 | henkel.com | 7.45/10 | 7,400 | 9,133 | Jun 2023 |
| 383 | elsevierhealth.com | 7.45/10 | - | - | Jul 2021 |
| 384 | farnell.com | 7.45/10 | 13,500 | 14,437 | Aug 2021 |
| 385 | aetv.com | 7.45/10 | 605,600 | 64,032 | Jun 2021 |
| 386 | yayoi-kk.co.jp | 7.45/10 | 5 | 20 | Sep 2025 |
| 387 | tp.edu.sg | 7.44/10 | 380 | 851 | Jun 2021 |
| 388 | vudu.com | 7.44/10 | 480 | 159 | May 2023 |
| 389 | sharecare.com | 7.44/10 | 90,500 | 300,727 | Aug 2022 |
| 390 | airregi.jp | 7.44/10 | 15 | 27 | Jul 2021 |
| 391 | caracol.com.co | 7.44/10 | 19,800 | 24,980 | Apr 2023 |
| 392 | benesse-artsite.jp | 7.44/10 | 6,500 | 1,713 | Jun 2023 |
| 393 | marshmma.com | 7.43/10 | 17,200 | 8,563 | May 2023 |
| 394 | avanade.com | 7.43/10 | 1,700 | 1,378 | Aug 2021 |
| 395 | lpl.com | 7.43/10 | 172,200 | 22,567 | Jul 2021 |
| 396 | bot.or.th | 7.43/10 | 61,800 | 11,159 | Dec 2023 |
| 397 | safeway.com | 7.43/10 | 2,728,800 | 475,920 | Jul 2021 |
| 398 | converse.com | 7.43/10 | 519,800 | 189,425 | Nov 2022 |
| 399 | navyfederal.org | 7.43/10 | 4,067,600 | 340,725 | Jul 2021 |
| 400 | aem.live | 7.42/10 | 910 | 395 | Sep 2025 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
Compare Adobe Target
- Adobe Target vs Complianz
- Adobe Target vs Google Optimize
- Adobe Target vs Optimizely
- Adobe Target vs Zoho PageSense
- Adobe Target vs Convert