What powers allure.com?
Last seen Jun 2026 · 105 technologies across 36 categories
A/B Testing
Google Optimize
since Jul 2021
Accessibility
AccessiBe
since Jul 2022
Advertising
Amazon Advertising
since Jun 2021
AppNexus
since Jan 2019
Criteo
since Jul 2018
Google Publisher Tag
since Feb 2021
Integral Ad Science
since May 2023
Microsoft Advertising
since Apr 2024
OpenX
since Jul 2021
PubMatic
since Sep 2021
Rubicon Project
since Jul 2021
Taboola
since Apr 2023
Tapad
since Jan 2023
Teads
since Nov 2022
TripleLift
since Mar 2023
Twitter Ads
since Apr 2021
Affiliate programs
Analytics
Amplitude
since Feb 2022
Chartbeat
since Aug 2018
comScore
since Apr 2023
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jan 2019
Hotjar
since Nov 2019
Linkedin Insight Tag
since Feb 2021
Moat
since Feb 2021
Oracle Moat Measurement
since Oct 2023
Parse.ly
since Jun 2018
Quantcast Measure
since Dec 2018
Snowplow Analytics
since Aug 2023
TikTok Pixel
since Jul 2021
Caching
Varnish
since Jun 2018
Cart abandonment
UpSellit
since Apr 2021
CDN
Amazon CloudFront
since Apr 2024
Amazon S3
since Jun 2022
cdnjs
since May 2022
Cloudflare
since Feb 2022
Google Hosted Libraries
since Feb 2022
jQuery CDN
since Feb 2022
Microsoft Ajax Content Delivery Network
since May 2022
Cookie compliance
OneTrust
since Aug 2020
Customer data platform
Adobe Experience Platform Identity Service
since Jul 2021
Ecommerce
Cart Functionality
since Nov 2021
Shopify
since Jun 2022
Google Workspace
since Apr 2023
Font scripts
Google Font API
since Aug 2018
Typekit
since Aug 2018
Issue trackers
Sentry
since Dec 2019
JavaScript frameworks
JavaScript graphics
Chart.js
since Feb 2022
JavaScript libraries
Live chat
Help Scout
since Feb 2022
Load balancers
Amazon ALB
since Sep 2022
Marketing automation
Miscellaneous
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
Permutive
since Sep 2023
RSS
since Oct 2023
Webpack
since Sep 2018
PaaS
Amazon Web Services
since Jun 2022
Heroku
since Feb 2022
Payment processors
Performance
Priority Hints
since Mar 2026
Programming languages
Retargeting
Google Remarketing Tag
since Feb 2022
RUM
Datadog
since Mar 2023
Search Engines
Swiftype
since Aug 2018
Security
Segmentation
Adobe Audience Manager
since Aug 2021
Shopify apps
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Web frameworks
Microsoft ASP.NET
since Aug 2021
Ruby on Rails
since Aug 2018
Web servers
Apache HTTP Server
since Aug 2018
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| geminis | #14 | 31,100 |
| zodiac symbols dates | #2 | 24,400 |
| sun sign dates | #2 | 24,400 |
| fall fingernail colors | #1 | 16,700 |
| numbers and angels | #1 | 15,000 |
| sulfate free shampoo | #1 | 13,800 |
| pisces dates | #1 | 12,300 |
| andie macdowell model | #6 | 10,200 |
| gentle face wash | #1 | 9,200 |
| medium coeli | #4 | 8,900 |
| hypochlorous acid spray | #3 | 8,800 |
| zodiac and dates | #3 | 8,800 |
| what angel numbers | #1 | 8,200 |
| palm reading palmistry | #2 | 8,000 |
| tubing mascara | #1 | 7,500 |
| gentle face cleansers for sensitive skin | #1 | 6,700 |
| pisces horoscope dates | #3 | 6,600 |
| about sun signs | #2 | 6,600 |
| august birthdays sign | #2 | 6,000 |
| may 21 sun sign | #1 | 5,500 |
| zodiac and cancer | #4 | 5,400 |
| best toothpaste | #2 | 5,400 |
| september birthdays sign | #2 | 5,400 |
| horoscope sign of september | #2 | 5,400 |
| best hair dryer | #1 | 5,000 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 80% phone
- 18% desktop
- 2% tablet
United States
Nigeria
India
Germany
United Kingdom
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.37 / 10 · ranked #3,272 of all domains
6,130 referring domains · OpenPageRank
Search traffic
1,789,400 est. monthly organic visits (US)
504,299 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 200 ms |
| CLS | 0.05 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Amazon CloudFront
- Weight: 8.3 MB · 916 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| link.allure.com | 51 |
| beautybox.allure.com | 45 |
| www.allure.com | 38 |
| video.allure.com | 18 |
| listen.allure.com | 16 |
| subscriptions.allure.com | 13 |
| subscribe.allure.com | 3 |
| links.newsletters.allure.com | 1 |
Full technology history →
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Recent changes
- detected Priority Hints Mar 2026
- dropped Unpkg Feb 2026
- dropped React Router Dec 2025
- detected Unpkg Oct 2025
- detected React Router Sep 2025