What powers arstechnica.com?
Last seen Jun 2026 · 91 technologies across 33 categories
Advertising
Amazon Advertising
since Jun 2021
AppNexus
since Feb 2019
Criteo
since Jul 2018
DoubleClick Ad Exchange (AdX)
since Aug 2018
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Integral Ad Science
since May 2023
OpenX
since Jun 2021
Outbrain
since Feb 2023
PubMatic
since Oct 2021
Rubicon Project
since Jun 2021
Smart Ad Server
since Feb 2022
Tapad
since Jan 2023
Teads
since Nov 2022
TripleLift
since May 2023
Twitter Ads
since May 2021
Affiliate programs
Amazon Associates
since Jun 2021
Skimlinks
since Jun 2021
Analytics
Adobe Analytics
since Jun 2018
Chartbeat
since Aug 2018
comScore
since Nov 2023
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Feb 2019
Hotjar
since Feb 2020
Linkedin Insight Tag
since Feb 2021
Oracle Moat Measurement
since Oct 2023
Parse.ly
since Jun 2018
Quantcast Measure
since Dec 2018
Snowplow Analytics
since Dec 2023
TikTok Pixel
since Jun 2021
TrackJs
since Jun 2018
Caching
Varnish
since Jan 2020
CDN
Amazon CloudFront
since Jun 2023
cdnjs
since Jun 2023
Cloudflare
since Jan 2022
Fastly
since Jan 2020
Google Hosted Libraries
since Jun 2023
CMS
WordPress
since Apr 2018
Cookie compliance
OneTrust
since Aug 2020
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Databases
MySQL
since Jun 2018
Ecommerce
Cart Functionality
since Nov 2021
Editors
Font scripts
Google Font API
since Aug 2018
JavaScript frameworks
JavaScript graphics
particles.js
since Jun 2023
JavaScript libraries
Boomerang
since Jun 2021
Preact
since Jun 2025
Underscore.js
since Jun 2023
web-vitals
since Dec 2023
Load balancers
Amazon ALB
since Oct 2023
Marketing automation
Miscellaneous
PaaS
Amazon Web Services
since Aug 2022
GitHub Pages
since Jan 2020
Performance
Priority Hints
since Oct 2024
Programming languages
RUM
Datadog
since Apr 2023
Search Engines
Swiftype
since Aug 2018
Security
Segmentation
Adobe Audience Manager
since Oct 2021
SEO
The SEO Framework
since Oct 2024
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Bootstrap
since Jun 2023
Video players
VideoJS
since Jun 2023
Web frameworks
Microsoft ASP.NET
since Oct 2021
Ruby on Rails
since Aug 2018
Web servers
Webmail
Google Workspace
since Aug 2022
Widgets
Facebook
since Aug 2018
Google Plus
since Aug 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| netflix | #28 | 28,600 |
| steam | #30 | 4,700 |
| internet archive wayback | #15 | 4,200 |
| russian missile | #1 | 3,000 |
| samsung | #48 | 2,600 |
| openai | #35 | 2,600 |
| black friday deals | #82 | 2,100 |
| internet archive | #19 | 1,800 |
| wayback archive | #29 | 1,700 |
| internet archive wayback machine | #29 | 1,700 |
| dire wolf | #95 | 1,700 |
| alien covenant prometheus 2 | #6 | 1,700 |
| ipad | #53 | 1,600 |
| iphone air | #9 | 1,500 |
| airpods pro | #51 | 1,400 |
| golf golf r | #6 | 1,400 |
| youtube videos | #45 | 1,300 |
| nexus mods | #29 | 1,200 |
| ps5 controller | #50 | 1,200 |
| spacex | #85 | 1,100 |
| blade 2049 | #17 | 1,100 |
| microsoft bing search | #50 | 1,100 |
| nasa | #21 | 1,000 |
| xbox one one x | #10 | 1,000 |
| tux the cat | #11 | 1,000 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 70% phone
- 27% desktop
- 3% tablet
United States
United Kingdom
Canada
Netherlands
Australia
Switzerland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.84 / 10 · ranked #672 of all domains
27,775 referring domains · OpenPageRank
Search traffic
397,800 est. monthly organic visits (US)
354,569 keywords in Google's top 30
Core Web Vitals
| LCP | 1.3 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- Weight: 6.0 MB · 665 requests
- WordPress theme: ars-v9 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| link.arstechnica.com | 53 |
| arstechnica.com | 40 |
| frontiers.arstechnica.com | 21 |
| video.arstechnica.com | 18 |
| www.arstechnica.com | 15 |
| archive.arstechnica.com | 10 |
Full technology history →
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