What powers newsobserver.com?

Last seen Aug 2026 · 104 technologies across 33 categories

Advertising

Amazon Advertising
since Jun 2021
Criteo
since Oct 2018
Google Publisher Tag
since Feb 2021
Hashtag Labs
since Oct 2023
ID5
since Oct 2023
Infolinks
since Oct 2025
LiveIntent
since Oct 2025
Marfeel
since May 2024
OpenX
since Feb 2022
PubMatic
since Aug 2020
Rubicon Project
since Feb 2023
Sovrn
since Mar 2022
Taboola
since Jun 2022

Advertising Networks

AppNexus
since Aug 2017
Prebid v9.30.0
since Aug 2017

Affiliate programs

Sovrn//Commerce
since Mar 2023

Analytics

Adobe Analytics
since Jun 2018
Amplitude
since Jun 2025
Facebook Pixel v2.9.226
since Jul 2021
Google Analytics
since Jun 2018
Microsoft Clarity
since Feb 2026
Quantcast Measure
since Jun 2018
Snowplow Analytics
since May 2021

Authentication

Auth0 v9.11
since May 2022
Auth0 Lock v11.25
since May 2022

Cache Tools

Varnish
since Jan 2016

CDN

Amazon CloudFront
since Aug 2022
cdnjs
since Feb 2023
Cloudflare
since Nov 2021
Google Cloud CDN
since Aug 2022
jQuery CDN
since Aug 2022
jsDelivr
since Aug 2022

CMS

Duda
since Mar 2021

Cookie compliance

Osano
since Jan 2023

Font scripts

Font Awesome
since Aug 2018
Google Font API
since Aug 2018
Typekit
since Feb 2023

IaaS

Google Cloud
since Aug 2018

Issue trackers

Sentry
since Feb 2025

JavaScript Frameworks

AlertifyJS
since May 2022
Angular v9.1.13
since Aug 2022
Emotion
since Jun 2025
jQuery v3.4.1
since Jan 2016
Knockout.js v3.4.2
since May 2022
Next.js v14.2.35
since Jul 2024
React
since Jun 2021
Vue.js
since Jan 2019
Zone.js
since Aug 2022

JavaScript Libraries

Choices
since Oct 2021
core-js v3.45.1
since Sep 2021
FingerprintJS
since Mar 2019
jQuery Migrate v3.4.0
since Nov 2019
jQuery UI v1.11.4
since Aug 2018
lit-html v2.8.0
since Jan 2023
Lodash v4.18.1
since Feb 2023
Moment.js v2.29.4
since Aug 2018
OWL Carousel
since Feb 2023
Polyfill v3
since May 2022
Slick
since Aug 2018
Swiper
since Jul 2024

Load balancers

Amazon ALB
since May 2022
Azure Front Door
since Jun 2022

Marketing automation

Wunderkind
since Feb 2021

Miscellaneous

Admiral
since May 2022
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
Popper v2.9.2
since Feb 2023
PWA
since Aug 2022
RSS
since Dec 2022
Webpack
since Mar 2019

Operating systems

Ubuntu
since Aug 2018
Windows Server
since Jan 2019

PaaS

Amazon Web Services
since May 2022
Azure
since Jun 2022

Payment processors

PayPal
since May 2022

Performance

Priority Hints
since Dec 2023

Programming languages

C
since Feb 2023
Node.js
since Feb 2020
PHP
since Aug 2018
TypeScript
since Aug 2022

RUM

New Relic
since Aug 2022

Security

Cloudflare Bot Management
since Nov 2021
Confiant
since Jun 2023
HSTS
since Sep 2022
Imperva
since May 2022
reCAPTCHA
since Oct 2018

Segmentation

Adobe Audience Manager
since Sep 2021

Tag managers

Google Tag Manager
since Jun 2018

UI frameworks

Tailwind CSS
since Jul 2024

Video players

VideoJS
since Feb 2020
YouTube
since Nov 2023

Web Frameworks

Bootstrap v4.3.1
since Jan 2016
Microsoft ASP.NET
since Jan 2019
ZURB Foundation v6.2.1
since Aug 2018

Web Server Extensions

OpenSSL v1.0.2k
since Sep 2018

Web Servers

Amazon EC2
since Aug 2018
Apache HTTP Server v2.4.63
since Aug 2018
IIS v10.0
since Jan 2019
Nginx
since Mar 2021

Webmail

Google Workspace
since Aug 2022

Widgets

Hello Bar
since Aug 2022
ShareThis
since Aug 2018

AI Crawlers

Blocks all crawlers by default in robots.txt (User-agent: *). Checked Sep 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found
  • Sep 2026 *: Blocked (was Allowed)
  • Aug 2026 *: Allowed (was Blocked)

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
duke blue devils men's basketball #10 6,200
news and observer #1 5,100
thunderstorm warning #55 4,300
thunderstorm warning #55 4,300
duke basketball #8 3,600
food lion #23 2,900
42nd street oyster bar raleigh nc #1 2,800
north carolina football #11 2,700
nc usa #16 2,400
stanley cup #33 1,900
belichick bill #63 1,700
what happened in north carolina #1 1,600
brian belichick #5 1,600
dmv north carolina appointment #9 1,500
cigna #39 1,400
outer banks carolina #3 1,300
bob evans #28 1,300
advanced placement #70 1,200
breeze #20 1,100
raleigh news #2 1,100
bonefish grill #56 1,100
young copperhead snake #7 1,000
raleigh nc news #2 980
raleigh nc state #11 920
carolina hurricanes newspaper #1 880

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

All crawlers blocked

Full breakdown

Audience

  • 50% phone
  • 47% desktop
  • 3% tablet
  • United States
  • United Kingdom
  • India
  • Germany
  • Canada
  • Singapore

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

8.30 / 10 · ranked #3,896 of all domains

5,807 referring domains · OpenPageRank

Search traffic

259,600 est. monthly organic visits (US)

180,903 keywords in Google's top 30

Core Web Vitals

LCP2.2 s
INP175 ms
CLS0.1
TTFB600 ms

Real user p75, Chrome UX Report, Aug 2026.

Page

  • Language: English
  • CDN: Akamai
  • Weight: 3.3 MB · 1,634 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Sep 2026.

Similar sites

Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.

Organisation

  • Raleigh News & Observer (The News & Observer on Wikidata)
  • Founded: 1865
  • Industry: News and media (declares NewsMediaOrganization)
  • Country: United States
  • Profiles: Facebook, X, YouTube, Instagram, TikTok

From the homepage's own structured data (Sep 2026) and Wikidata (CC0).

Infrastructure

  • Registered Jan 1998 (28 years) via GoDaddy Corporate Domains, LLC, renews Jan 2027
  • Hosted on Google Cloud (34.107.215.110)
  • DNS: Google Cloud DNS
  • Email: Google Workspace
  • Email security: no SPF record, DMARC quarantine, DNSSEC signed
  • SSL: DigiCert, RSA 2048, expires Nov 2026
  • Common Crawl link graph: rank 8,362, 38 hosts

DNS records as swept Sep 2026, certificate as seen Sep 2026, registration from the registry's RDAP service. How the web is hosted

Subdomains

HostTechs
jobs.newsobserver.com 34
www.newsobserver.com 34
account.newsobserver.com 27
mycheckout.newsobserver.com 26
eedition.newsobserver.com 22
games.newsobserver.com 22
coupons.newsobserver.com 16
myaccount.newsobserver.com 15
nie.newsobserver.com 14
amp.newsobserver.com 12
classifieds.newsobserver.com 12
liveedition.newsobserver.com 6

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