Websites Powered by Optimizely
66,986 websites tracked using Optimizely (A/B Testing) · www.optimizely.com
Optimizely is a tool for running A/B and multivariate experiments to compare page variants. Its official site is optimizely.com. PoweredBy tracks the websites that use Optimizely across the public web; the tracked counts, adoption trend, and site list on this page are updated from our ongoing crawl of the a/b testing ecosystem.
Usage trend
10K
20K
30K
Apr 2018
Jun 2020
Jul 2022
Sep 2024
Oct 2026
Domains observed using Optimizely in each month's HTTP Archive crawl,
Apr 2018 to Oct 2026 · peak 29,730 in Sep 2024. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 1.9 s
INP 100 ms
CLS 0.05
TTFB 800 ms
Median site among 32,009 Optimizely sites with Chrome UX data, p75 values, Sep 2026.
Top countries
United States
25,713
Canada
6,439
India
5,059
United Kingdom
4,863
Australia
4,155
Germany
3,558
France
3,449
Spain
3,393
Sites using Optimizely by audience country, Chrome UX Report.
Usage by industry
| Industry | Share | Websites |
|---|---|---|
| Automotive | 9.91% | 8,320 |
| Healthcare | 0.83% | 1,054 |
| Finance and insurance | 0.64% | 132 |
| Restaurants and food | 0.58% | 908 |
| Education | 0.48% | 305 |
| Professional services | 0.25% | 136 |
| Non-profit and religious | 0.17% | 18 |
| Games | 0.15% | 11 |
| Home and construction | 0.14% | 82 |
| Legal | 0.13% | 36 |
| Real estate | 0.12% | 96 |
| Retail | 0.12% | 428 |
Share of each industry's websites with a detected stack that use Optimizely; industries come from what sites declare in their own structured data.
Top sites by authority
9+
9% · 32 of 372 sites
8+
5% · 398 of 7,677 sites
7+
2% · 1,140 of 45,712 sites
6+
2% · 1,815 of 110,136 sites
5+
1% · 2,633 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Optimizely in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Optimizely
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 401 | liverpoolecho.co.uk | 7.99/10 | 59,900 | 68,758 | Aug 2018 |
| 402 | gelderlander.nl | 7.99/10 | 2,300 | 5,359 | Oct 2024 |
| 403 | digikey.com | 7.98/10 | 1,255,500 | 87,655 | Jan 2016 |
| 404 | legalzoom.com | 7.98/10 | 899,300 | 121,886 | Jan 2016 |
| 405 | premierleague.com | 7.98/10 | 3,277,800 | 125,241 | Oct 2025 |
| 406 | utsa.edu | 7.98/10 | 155,200 | 36,272 | Oct 2025 |
| 407 | redcross.org.au | 7.98/10 | 3,100 | 4,366 | Sep 2023 |
| 408 | und.edu | 7.98/10 | 198,100 | 39,640 | Feb 2024 |
| 409 | uwgb.edu | 7.97/10 | 61,200 | 23,942 | Dec 2024 |
| 410 | mtsu.edu | 7.97/10 | 79,300 | 29,829 | Apr 2024 |
| 411 | abnamro.nl | 7.97/10 | 2,600 | 2,638 | Aug 2018 |
| 412 | ondemand.com | 7.96/10 | - | - | Oct 2023 |
| 413 | uso.org | 7.96/10 | 97,500 | 20,683 | May 2017 |
| 414 | netgear.com | 7.96/10 | 469,200 | 66,911 | Sep 2020 |
| 415 | wizards.com | 7.96/10 | - | 1 | Dec 2021 |
| 416 | optus.com.au | 7.96/10 | 8,800 | 11,066 | Jun 2018 |
| 417 | kennesaw.edu | 7.96/10 | 250,400 | 36,571 | Feb 2023 |
| 418 | uli.org | 7.96/10 | 9,200 | 3,344 | May 2017 |
| 419 | boisestate.edu | 7.96/10 | 230,900 | 64,461 | Aug 2018 |
| 420 | oprahdaily.com | 7.95/10 | 393,700 | 249,613 | May 2023 |
| 421 | o2.co.uk | 7.94/10 | 29,600 | 29,735 | Mar 2024 |
| 422 | providence.org | 7.94/10 | 594,400 | 126,358 | Feb 2017 |
| 423 | chick-fil-a.com | 7.94/10 | 1,620,000 | 254,701 | May 2024 |
| 424 | csu.edu.au | 7.94/10 | 11,600 | 4,897 | Dec 2024 |
| 425 | equinix.com | 7.93/10 | 20,200 | 6,648 | Jan 2016 |
| 426 | westernunion.com | 7.93/10 | 3,636,500 | 340,532 | Jul 2024 |
| 427 | usc.edu.au | 7.93/10 | 10,800 | 6,500 | Feb 2023 |
| 428 | politicopro.com | 7.93/10 | 16,100 | 1,413 | Sep 2017 |
| 429 | unicef.org.uk | 7.93/10 | 8,000 | 7,234 | Oct 2017 |
| 430 | memphis.edu | 7.93/10 | 101,600 | 43,784 | Sep 2023 |
| 431 | maxpreps.com | 7.92/10 | 2,087,400 | 480,681 | Sep 2018 |
| 432 | discover.com | 7.92/10 | 2,571,700 | 113,480 | Aug 2018 |
| 433 | sonos.com | 7.92/10 | 255,800 | 41,147 | Jun 2017 |
| 434 | 23andme.com | 7.92/10 | 350,200 | 14,698 | May 2017 |
| 435 | elledecor.com | 7.92/10 | 304,200 | 187,314 | Jun 2023 |
| 436 | tv2.no | 7.92/10 | 10,000 | 7,026 | Jan 2016 |
| 437 | visa.co.uk | 7.91/10 | 25,900 | 16,048 | Jul 2019 |
| 438 | virginmedia.com | 7.91/10 | 62,200 | 40,830 | Feb 2023 |
| 439 | petfinder.com | 7.90/10 | 1,816,200 | 165,758 | Jun 2018 |
| 440 | thehartford.com | 7.90/10 | 669,300 | 70,920 | Jan 2020 |
| 441 | nokidhungry.org | 7.90/10 | 10,900 | 5,508 | Mar 2018 |
| 442 | levtech.jp | 7.90/10 | 3 | 28 | Oct 2023 |
| 443 | unicef.de | 7.90/10 | 59 | 284 | Apr 2016 |
| 444 | crohnscolitisfoundation.org | 7.89/10 | 111,700 | 29,758 | Apr 2017 |
| 445 | oanda.com | 7.89/10 | 2,105,400 | 51,986 | Jan 2016 |
| 446 | alaskaair.com | 7.89/10 | 939,700 | 113,821 | Jun 2018 |
| 447 | donorschoose.org | 7.89/10 | 123,600 | 51,029 | Feb 2016 |
| 448 | cipd.co.uk | 7.89/10 | - | - | May 2017 |
| 449 | userlocal.jp | 7.89/10 | - | 1 | Aug 2018 |
| 450 | dealer.com | 7.88/10 | 32,300 | 711 | Jan 2021 |
| 451 | compass.com | 7.88/10 | 853,600 | 385,889 | Sep 2019 |
| 452 | mulesoft.com | 7.88/10 | 14,900 | 4,255 | Jun 2017 |
| 453 | ramseysolutions.com | 7.88/10 | 783,700 | 146,287 | Jul 2021 |
| 454 | volusion.com | 7.87/10 | 2,700 | 1,314 | Jan 2016 |
| 455 | glossier.com | 7.87/10 | 72,100 | 20,440 | Mar 2023 |
| 456 | unicef.or.jp | 7.87/10 | 28 | 52 | Jan 2016 |
| 457 | wwu.edu | 7.87/10 | 48,300 | 18,176 | Sep 2024 |
| 458 | formlabs.com | 7.86/10 | 156,900 | 14,455 | Jun 2018 |
| 459 | servicetitan.com | 7.86/10 | 65,100 | 16,124 | Jun 2017 |
| 460 | gold.ac.uk | 7.86/10 | 14,200 | 13,879 | Jun 2026 |
| 461 | siu.edu | 7.86/10 | 43,700 | 8,119 | Nov 2024 |
| 462 | goguardian.com | 7.85/10 | 103,700 | 3,135 | May 2017 |
| 463 | winzip.com | 7.85/10 | 42,300 | 8,395 | Jan 2024 |
| 464 | klm.com | 7.85/10 | 322,400 | 43,775 | May 2018 |
| 465 | birminghammail.co.uk | 7.85/10 | 38,600 | 55,765 | Jan 2016 |
| 466 | worldvision.org | 7.85/10 | 153,200 | 31,415 | Jan 2016 |
| 467 | vista.com | 7.84/10 | - | - | May 2020 |
| 468 | zendesk.de | 7.84/10 | 74 | 135 | May 2017 |
| 469 | travelers.com | 7.84/10 | 489,600 | 54,493 | May 2023 |
| 470 | peacocktv.com | 7.84/10 | 3,262,800 | 311,359 | Jul 2020 |
| 471 | dunkindonuts.com | 7.84/10 | 1,287,500 | 138,540 | Aug 2026 |
| 472 | calacademy.org | 7.84/10 | 254,300 | 38,322 | May 2023 |
| 473 | destentor.nl | 7.84/10 | 1,600 | 2,757 | Oct 2024 |
| 474 | zip.co | 7.83/10 | 144,900 | 19,095 | Dec 2019 |
| 475 | skrill.com | 7.83/10 | 38,100 | 8,445 | Sep 2020 |
| 476 | posit.co | 7.83/10 | 48,700 | 10,791 | May 2026 |
| 477 | sennheiser.com | 7.83/10 | 56,200 | 18,079 | Apr 2025 |
| 478 | care.org | 7.83/10 | 51,000 | 15,849 | Jan 2016 |
| 479 | nu.edu | 7.83/10 | 313,100 | 61,686 | Apr 2016 |
| 480 | udayton.edu | 7.83/10 | 73,700 | 21,407 | Aug 2018 |
| 481 | liberty.edu | 7.83/10 | 566,200 | 112,763 | Aug 2025 |
| 482 | qu.edu | 7.83/10 | 43,300 | 15,187 | Oct 2026 |
| 483 | tsn.ca | 7.83/10 | 821,400 | 191,514 | Sep 2022 |
| 484 | gs1us.org | 7.82/10 | 71,600 | 8,162 | Aug 2024 |
| 485 | puppet.com | 7.82/10 | 3,700 | 1,213 | May 2017 |
| 486 | visa.co.jp | 7.82/10 | 2 | 33 | Jul 2019 |
| 487 | rspca.org.uk | 7.82/10 | 200,300 | 64,682 | Oct 2023 |
| 488 | naacpldf.org | 7.82/10 | 121,100 | 12,147 | Jan 2019 |
| 489 | tcu.edu | 7.82/10 | 98,800 | 15,033 | Oct 2026 |
| 490 | unicef.es | 7.82/10 | 1,500 | 1,473 | Nov 2024 |
| 491 | wxyz.com | 7.81/10 | 217,100 | 107,346 | Jun 2018 |
| 492 | babson.edu | 7.81/10 | 41,700 | 15,769 | Dec 2023 |
| 493 | webroot.com | 7.80/10 | 74,200 | 8,304 | Apr 2026 |
| 494 | directv.com | 7.80/10 | 2,282,600 | 491,488 | Jul 2025 |
| 495 | clio.com | 7.80/10 | 202,400 | 18,214 | May 2017 |
| 496 | takeda.com | 7.80/10 | 55,900 | 11,009 | Feb 2026 |
| 497 | dnv.com | 7.80/10 | 20,400 | 12,878 | Oct 2026 |
| 498 | callofduty.com | 7.80/10 | 697,900 | 184,956 | Nov 2021 |
| 499 | thepioneerwoman.com | 7.80/10 | 4,210,600 | 1,243,313 | Jun 2023 |
| 500 | hss.edu | 7.80/10 | 856,700 | 134,525 | Jan 2026 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
Columns: domain, Open Page Rank, first seen, last seen, industry (from the site's own structured data, blank when none).
Compare Optimizely
- Optimizely vs Complianz
- Optimizely vs Google Optimize
- Optimizely vs Zoho PageSense
- Optimizely vs Convert
- Optimizely vs Adobe Target