What powers active.com?
Last seen Jun 2026 · 99 technologies across 31 categories
Advertising
Amazon Advertising
since Jun 2023
AppNexus
since May 2019
Criteo
since Feb 2019
DoubleClick Campaign Manager (DCM)
since Jan 2020
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
OpenX
since Jun 2018
Prebid
since Jun 2018
Rubicon Project
since Dec 2023
Tapad
since Apr 2026
Analytics
Adobe Analytics
since Jun 2018
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Aug 2018
Linkedin Insight Tag
since Jul 2022
Quantcast Measure
since Jun 2018
Snowplow Analytics
since Sep 2024
VWO
since Jun 2018
Authentication
Facebook Login
since Jun 2021
Caching
CDN
cdnjs
since Nov 2021
Cloudflare
since Mar 2020
Google Hosted Libraries
since Feb 2022
jsDelivr
since Nov 2024
Cookie compliance
Funding Choices
since Jun 2024
OneTrust
since Aug 2020
CRM
Salesforce
since Aug 2022
Ecommerce
Cart Functionality
since Aug 2020
Webflow Ecommerce
since Jan 2023
Sendgrid
since Aug 2022
Font scripts
Google Font API
since May 2019
JavaScript Frameworks
JavaScript libraries
Loadable-Components
since Jun 2024
Moment.js
since Jun 2018
Slick
since Aug 2018
SoundManager
since Mar 2023
Live chat
Drift
since Jun 2021
Maps
Google Maps
since Jun 2018
Marketing automation
Eloqua
since Nov 2021
Message Boards
Miscellaneous
Admiral
since Apr 2026
Babel
since Mar 2020
Open Graph
since Sep 2022
PWA
since Aug 2022
SyntaxHighlighter
since Dec 2023
Webpack
since Aug 2018
Operating systems
Windows Server
since Aug 2018
Page builders
Webflow
since Oct 2019
Performance
Personalisation
Attentive
since May 2021
Programming languages
Reverse proxies
Envoy
since Dec 2024
Security
Segmentation
Adobe Audience Manager
since Apr 2022
Tag managers
Google Tag Manager
since Jun 2018
Tealium
since Mar 2019
UI frameworks
Web Frameworks
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Widgets
Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| active | #1 | 13,800 |
| pace calculator | #2 | 11,000 |
| jogging pace calculator | #2 | 6,600 |
| bmi calculator | #83 | 4,300 |
| calorie estimator | #71 | 2,100 |
| calorie calculator | #75 | 2,100 |
| run pace calculator | #2 | 660 |
| weight watchers | #93 | 580 |
| running calculator | #2 | 440 |
| active.com | #1 | 400 |
| active network inc | #3 | 350 |
| how many is 5k in miles | #64 | 350 |
| mile pace calculator | #4 | 270 |
| meet swim | #4 | 240 |
| hypertrophy | #85 | 230 |
| bmr | #60 | 160 |
| balance of nature | #73 | 160 |
| meet mobile | #5 | 160 |
| how far did i jog | #36 | 160 |
| runsignup | #27 | 130 |
| how to figure bmi | #92 | 130 |
| figure bmi | #62 | 130 |
| active network llc | #4 | 120 |
| calorie expenditure calculator | #88 | 100 |
| activerun | #1 | 97 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 61% phone
- 39% desktop
Canada
United States
United Kingdom
Australia
Mexico
Philippines
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.15 / 10 · ranked #5,580 of all domains
5,241 referring domains · OpenPageRank
Search traffic
52,500 est. monthly organic visits (US)
20,015 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 7.4 MB · 1,650 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.active.com | 34 |
| origin-a3.active.com | 33 |
| activenet011.active.com | 22 |
| akamai-anprod.active.com | 22 |
| anprod.active.com | 22 |
| anprodca.active.com | 22 |
| community.active.com | 20 |
| gearup.active.com | 18 |
| engage.active.com | 12 |
| paymentmanagercui.active.com | 12 |
| developer.active.com | 11 |
| www.advantage.active.com | 11 |
| resultscui.active.com | 10 |
| advantage.active.com | 9 |
| sports.active.com | 9 |
| hytek.active.com | 8 |
| marketinghub.active.com | 8 |
| memberportal.active.com | 8 |
| passport.active.com | 8 |
| reservecui.active.com | 8 |
| swimportal.active.com | 8 |
| camps.active.com | 7 |
| endurance.active.com | 7 |
| endurancecui.active.com | 7 |
Full technology history →
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Recent changes
- dropped GumGum Jun 2026
- dropped PubMatic Jun 2026
- dropped TripleLift Jun 2026
- detected Admiral Apr 2026
- detected Amazon Advertising Apr 2026
- detected GumGum Apr 2026
- detected OpenX Apr 2026
- detected PubMatic Apr 2026
- detected Rubicon Project Apr 2026
- detected Tapad Apr 2026
- detected TripleLift Apr 2026
- dropped Adobe Target Feb 2026
- dropped Confiant Jan 2026
- dropped Rubicon Project Jan 2026
- detected Confiant Nov 2025
- detected Rubicon Project Nov 2025