Technology history for thecolor.com

2026 4 added

• added Cloudflare Bot Management May 2026 · Security
• added Wurfl Apr 2026 · JavaScript libraries
• added Amazon Advertising Feb 2026 · Advertising
• added core-js Feb 2026 · JavaScript libraries

2025 1 added · 6 dropped

• dropped Amazon Advertising Nov 2025 · Advertising
• dropped core-js Nov 2025 · JavaScript libraries
• dropped Cloudflare Bot Management Jun 2025 · Security
• dropped Infolinks Jun 2025 · Advertising
• dropped LiveIntent Jun 2025 · Advertising
• added Adobe Audience Manager Apr 2025 · Segmentation
• dropped Adobe Audience Manager Jan 2025 · Segmentation

2024 10 added · 5 dropped

• dropped GumGum Nov 2024 · Advertising
• added cdnjs Jul 2024 · CDN
• dropped Cloudflare Bot Management Jul 2024 · Security
• added DoubleClick Campaign Manager (DCM) Jul 2024 · Advertising
• added GumGum Jul 2024 · Advertising
• added Infolinks Jul 2024 · Advertising
• added LiveIntent Jul 2024 · Advertising
• added VideoJS Jul 2024 · Video players
• added Google AdSense Jun 2024 · Advertising
• added Cloudflare Bot Management May 2024 · Security
• dropped Amazon ALB Feb 2024 · Load balancers
• dropped Amazon Web Services Feb 2024 · PaaS
• dropped DoubleClick for Publishers (DFP) Feb 2024 · Advertising
• added 33Across Jan 2024 · Advertising
• added Smart Ad Server Jan 2024 · Advertising

2023 16 added · 8 dropped

• added Bootstrap Nov 2023 · UI frameworks
• added AppNexus Oct 2023 · Advertising
• added Cart Functionality Oct 2023 · Ecommerce
• added Google Analytics Enhanced eCommerce Oct 2023 · Analytics
• added ID5 Oct 2023 · Advertising
• added Tapad Oct 2023 · Advertising
• dropped 33Across Jul 2023 · Advertising
• dropped AppNexus Jul 2023 · Advertising
• dropped Cart Functionality Jul 2023 · Ecommerce
• dropped Google Analytics Enhanced eCommerce Jul 2023 · Analytics
• dropped Integral Ad Science Jul 2023 · Advertising
• dropped Smart Ad Server Jul 2023 · Advertising
• dropped Tapad Jul 2023 · Advertising
• added Amazon ALB Apr 2023 · Load balancers
• added Amazon Web Services Apr 2023 · PaaS
• added AppNexus Feb 2023 · Advertising
• added Cart Functionality Feb 2023 · Ecommerce
• added Google Analytics Enhanced eCommerce Feb 2023 · Analytics
• dropped GumGum Feb 2023 · Advertising
• added jsDelivr Feb 2023 · CDN
• added OpenX Feb 2023 · Advertising
• added Prebid Feb 2023 · Advertising
• added Snowplow Analytics Feb 2023 · Analytics
• added Tapad Feb 2023 · Advertising

2022 10 added · 15 dropped · 1 switched

• added Admiral Dec 2022 · Miscellaneous
• dropped AppNexus Dec 2022 · Advertising
• dropped Cart Functionality Dec 2022 · Ecommerce
• dropped Facebook Pixel Dec 2022 · Analytics
• dropped Google Analytics Enhanced eCommerce Dec 2022 · Analytics
• added GumGum Dec 2022 · Advertising
• added Integral Ad Science Dec 2022 · Advertising
• dropped OpenX Dec 2022 · Advertising
• dropped Smart Ad Server Dec 2022 · Advertising
• dropped Cloudflare Bot Management Sep 2022 · Security
• added HTTP/3 Sep 2022 · Miscellaneous
• added Open Graph Sep 2022 · Miscellaneous
• dropped Ad Lightning Aug 2022 · Advertising
• dropped IIS Aug 2022 · Web servers
• added PWA Aug 2022 · Miscellaneous
• dropped Windows Server Aug 2022 · Operating systems
• dropped Adobe Audience Manager Jul 2022 · Segmentation
• dropped Moat Jun 2022 · Analytics
• switched Salesforce Audience Studio → Adobe Audience Manager May 2022 · Segmentation
• dropped Cloudflare Bot Management May 2022 · Security
• added Moat Apr 2022 · Analytics
• added reCAPTCHA Apr 2022 · Security
• added Cloudflare Bot Management Mar 2022 · Security
• added Google Hosted Libraries Feb 2022 · CDN
• dropped Cloudflare Bot Management Jan 2022 · Security
• dropped Google AdSense Jan 2022 · Advertising

2021 17 added · 10 dropped · 1 switched

• dropped OpenX Dec 2021 · Advertising
• dropped Wheelio Dec 2021 · Widgets
• added Cloudflare Bot Management Nov 2021 · Security
• added Rubicon Project Nov 2021 · Advertising
• dropped Quantcast Choice Oct 2021 · Cookie compliance
• added Salesforce Audience Studio Oct 2021 · Segmentation
• switched Lodash → core-js Sep 2021 · JavaScript libraries
• added Wheelio Sep 2021 · Widgets
• added 33Across Jul 2021 · Advertising
• added comScore Jul 2021 · Analytics
• added Criteo Jul 2021 · Advertising
• added Google AdSense Jul 2021 · Advertising
• added Google Tag Manager Jul 2021 · Tag managers
• added Lodash Jul 2021 · JavaScript libraries
• added OpenX Jul 2021 · Advertising
• added Quantcast Choice Jul 2021 · Cookie compliance
• added TripleLift Jul 2021 · Advertising
• added Windows Server Jul 2021 · Operating systems
• added Ad Lightning Jun 2021 · Advertising
• added Amazon Advertising Jun 2021 · Advertising
• dropped Cart Functionality Jun 2021 · Ecommerce
• added Cloudflare Browser Insights Jun 2021 · Analytics
• dropped comScore Jun 2021 · Analytics
• dropped Google Tag Manager Apr 2021 · Tag managers
• dropped Quantcast Choice Apr 2021 · Cookie compliance
• dropped Windows Server Apr 2021 · Operating systems
• dropped Criteo Mar 2021 · Advertising
• dropped Google AdSense Mar 2021 · Advertising

2020 7 added

• added comScore Dec 2020 · Analytics
• added Criteo Dec 2020 · Advertising
• added DoubleClick for Publishers (DFP) Dec 2020 · Advertising
• added Google Tag Manager Dec 2020 · Tag managers
• added Quantcast Choice Dec 2020 · Cookie compliance
• added Quantcast Measure Dec 2020 · Analytics
• added Cart Functionality Sep 2020 · Ecommerce

2019 8 added

• added Cloudflare Mar 2019 · CDN
• added Google AdSense Mar 2019 · Advertising Networks
• added Google Analytics Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added IIS Mar 2019 · Web Servers
• added jQuery Mar 2019 · JavaScript Libraries
• added Microsoft ASP.NET Mar 2019 · Web Frameworks
• added Windows Server Mar 2019 · Operating Systems

2018 4 added

• added Google Analytics Jun 2018 · Analytics
• added IIS Jun 2018 · Web Servers
• added Microsoft ASP.NET Jun 2018 · Web Frameworks
• added Windows Server Jun 2018 · Operating Systems