What powers theonion.com?
Last seen Jun 2026 · 101 technologies across 34 categories
A/B Testing
Google Optimize
since Aug 2021
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33Across
since Nov 2023
Ad Lightning
since Jun 2021
Amazon Advertising
since Jun 2021
AppNexus
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since Jun 2018
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since Apr 2018
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since Feb 2022
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
Hashtag Labs
since Sep 2024
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since May 2024
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since Sep 2023
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since Jan 2025
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since May 2021
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since Jun 2018
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since Mar 2023
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since Dec 2023
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since Sep 2024
comScore
since Jun 2018
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since Jun 2018
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since May 2024
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since Sep 2024
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since Jan 2025
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since Sep 2024
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since Jun 2018
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since Sep 2024
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| the onion | #1 | 61,100 |
| onion inc | #1 | 6,100 |
| the onion newspaper | #1 | 2,000 |
| the onion newsletter | #1 | 2,000 |
| the onion news | #1 | 1,500 |
| onion news | #1 | 820 |
| bdsm | #38 | 710 |
| the onion newsletter | #3 | 640 |
| film wes anderson | #33 | 630 |
| fleetwood mac | #83 | 630 |
| levine maroon 5 | #60 | 520 |
| nicki minaj | #61 | 420 |
| clearly | #60 | 420 |
| leah remini | #90 | 420 |
| george bush | #63 | 420 |
| elvis | #51 | 420 |
| onion | #20 | 400 |
| onion | #22 | 360 |
| onion | #74 | 350 |
| onion | #40 | 350 |
| what is the onion | #2 | 310 |
| satire | #42 | 280 |
| gentrify | #25 | 280 |
| the onion careers | #1 | 270 |
| yondr pouch | #92 | 230 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 65% phone
- 33% desktop
- 2% tablet
United States
Germany
United Kingdom
Canada
Netherlands
Australia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.19 / 10 · ranked #5,269 of all domains
6,559 referring domains · OpenPageRank
Search traffic
100,200 est. monthly organic visits (US)
18,860 keywords in Google's top 30
Core Web Vitals
| LCP | 1.1 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- Weight: 5.5 MB · 922 requests
- WordPress theme: the-onion · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| theonion.com | 49 |
| www.theonion.com | 43 |
| interactives.theonion.com | 36 |
| membership.theonion.com | 26 |
| store.theonion.com | 22 |
| sports.theonion.com | 20 |
| politics.theonion.com | 19 |
| entertainment.theonion.com | 18 |
| local.theonion.com | 18 |
| ogn.theonion.com | 18 |
Full technology history →
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Recent changes
- detected Cloudflare Bot Management Jun 2026
- dropped PWA May 2026
- detected Google Maps Dec 2025
- detected JSS Dec 2025
- detected lit-element Dec 2025
- detected lit-html Dec 2025
- detected MUI Dec 2025
- detected Twitter Emoji (Twemoji) Dec 2025
- detected Reddit Ads Nov 2025
- detected TikTok Pixel Nov 2025
- dropped Facebook Login Oct 2025
- dropped FancyBox Oct 2025
- dropped Google Hosted Libraries Oct 2025
- dropped Google Maps Oct 2025
- dropped Handlebars Oct 2025
- dropped JSS Oct 2025
- dropped LazySizes Oct 2025
- dropped lit-element Oct 2025
- dropped lit-html Oct 2025
- dropped Lodash Oct 2025
- dropped Microsoft Ajax Content Delivery Network Oct 2025
- dropped MUI Oct 2025
- detected jQuery CDN Sep 2025