What powers variety.com?
Last seen Jun 2026 · 94 technologies across 35 categories
Advertising
33Across
since Jul 2023
Ad Lightning
since Jun 2021
Amazon Advertising
since Aug 2021
AppNexus
since May 2020
Criteo
since Jun 2018
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Jun 2021
Infolinks
since Jul 2024
Outbrain
since Jun 2018
PubMatic
since Feb 2024
Rubicon Project
since Jul 2021
SHE Media
since Feb 2022
TripleLift
since Jul 2021
Advertising Networks
DoubleClick Campaign Manager (DCM)
since Jun 2018
Affiliate programs
Skimlinks
since Jun 2021
Analytics
comScore
since Jun 2018
Crazy Egg
since Jun 2018
Google Analytics
since Jun 2018
Hotjar
since Aug 2018
Instapage
since Jun 2023
Linkedin Insight Tag
since Jun 2021
Matomo Analytics
since Jul 2022
Quantcast Measure
since Jun 2018
Snowplow Analytics
since Jun 2023
Caching
WordPress Super Cache
since Sep 2024
CDN
Amazon CloudFront
since Jul 2019
Amazon S3
since Sep 2022
Cloudflare
since Nov 2021
jQuery CDN
since Jul 2022
CMS
Cookie compliance
Conversant Consent Tool
since May 2023
OneTrust
since Jun 2021
CRM
Salesforce
since Aug 2022
Databases
MySQL
since Jun 2018
Development
Microsoft Visual Studio
since Feb 2023
Ecommerce
Cart Functionality
since Nov 2021
Amazon SES
since Mar 2024
Font scripts
Font Awesome
since Oct 2021
Google Font API
since Jul 2022
Form builders
Digioh
since Jul 2025
JavaScript frameworks
JavaScript libraries
Load balancers
Amazon ALB
since May 2023
Marketing Automation
Bounce Exchange
since Jun 2018
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
Admiral
since Jan 2023
Open Graph
since Sep 2022
Permutive
since Jun 2021
RSS
since Aug 2023
Twitter Emoji (Twemoji)
since Jun 2018
Webpack
since Aug 2018
PaaS
Performance
Priority Hints
since Sep 2022
Personalisation
Programming languages
RUM
New Relic
since Jul 2019
Security
Segmentation
Adobe Audience Manager
since Apr 2022
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Video players
Web frameworks
Microsoft ASP.NET
since Oct 2021
Yii
since Jul 2022
Web servers
Apache HTTP Server
since Aug 2018
Nginx
since Jun 2018
Webmail
Microsoft 365
since Aug 2022
Widgets
Facebook
since Jun 2018
WordPress plugins
Autoptimize
since May 2025
Yoast SEO
since Aug 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| sydney sweeney | #5 | 143,900 |
| harry potter casting | #1 | 74,800 |
| what to watch | #6 | 56,800 |
| brad pitt | #5 | 35,200 |
| shrek 5 | #4 | 29,700 |
| cast di harry potter | #3 | 29,300 |
| cast di harry potter | #3 | 29,300 |
| rush hour 4 | #1 | 27,500 |
| cassie ventura | #3 | 26,800 |
| cassie ventura | #3 | 26,800 |
| michael bakari jordan | #7 | 25,600 |
| prime video | #12 | 25,100 |
| cast for zootopia | #2 | 21,900 |
| cast for zootopia | #2 | 21,900 |
| ace frehley | #5 | 21,100 |
| saldana zoe | #7 | 21,100 |
| harry potter cast | #2 | 19,900 |
| henry ca | #8 | 19,700 |
| tvmsn | #65 | 19,200 |
| best romance films | #1 | 18,400 |
| pattinson robert | #7 | 17,200 |
| pattinson robert | #7 | 17,200 |
| pattinson robert | #7 | 17,200 |
| new cool movies | #2 | 16,400 |
| saturday night cast | #4 | 16,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 85% phone
- 13% desktop
- 2% tablet
United States
India
United Kingdom
Canada
Netherlands
Australia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.87 / 10 · ranked #595 of all domains
30,025 referring domains · OpenPageRank
Search traffic
5,363,900 est. monthly organic visits (US)
1,380,933 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 125 ms |
| CLS | 0.1 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- Weight: 6.2 MB · 2,515 requests
- WordPress theme: pmc-core-v2 (child: pmc-variety-2020) · all themes
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| variety.com | 54 |
| au.variety.com | 33 |
| read-archive.variety.com | 27 |
| read-vip.variety.com | 27 |
| www.variety.com | 24 |
| read.variety.com | 23 |
| subscribe.variety.com | 23 |
| events.variety.com | 18 |
| careers.variety.com | 5 |
| jobs.variety.com | 5 |
| view.email.variety.com | 4 |
| e.mail.variety.com | 2 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Cart Functionality Apr 2026
- detected TripleLift Apr 2026
- dropped jsDelivr Mar 2026
- dropped OpenX Mar 2026
- detected PubMatic Feb 2026
- dropped TripleLift Dec 2025
- dropped LiveIntent Oct 2025
- dropped AppNexus Sep 2025
- dropped PubMatic Sep 2025
- dropped Tapad Sep 2025
- dropped Typekit Sep 2025
- dropped Wunderkind Sep 2025
- dropped Cart Functionality Aug 2025
- dropped Google Analytics Enhanced eCommerce Aug 2025
- dropped Smart Ad Server Aug 2025
- dropped Unpkg Aug 2025