What powers varsity.com?
Last seen Jun 2026 · 158 technologies across 50 categories
Accessibility
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| nca | #2 | 6,600 |
| uda | #1 | 3,700 |
| uca | #2 | 3,300 |
| united spirit association | #12 | 2,500 |
| team varsity jackets | #7 | 1,400 |
| varsity spirit | #1 | 1,200 |
| varsity cheer | #1 | 1,200 |
| national cheerleaders association | #1 | 1,200 |
| groove dance competition | #3 | 1,200 |
| cheer uca | #1 | 1,100 |
| nca cheer | #1 | 1,000 |
| is cheerleading | #2 | 980 |
| pep rally | #4 | 900 |
| wsf | #3 | 880 |
| united spirit association | #96 | 710 |
| united spirit association | #70 | 710 |
| uda nationals | #1 | 660 |
| varsity sports | #2 | 660 |
| letterman coat | #9 | 560 |
| yuengling center | #9 | 500 |
| varsity cheerleading uniforms | #1 | 490 |
| nca | #10 | 460 |
| herff jones | #12 | 450 |
| varsity spirit fashion | #1 | 300 |
| dallas cheer competition | #1 | 290 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 59% phone
- 41% desktop
United States
Germany
United Kingdom
Portugal
France
Italy
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.49 / 10 · ranked #76,168 of all domains
516 referring domains · OpenPageRank
Search traffic
92,700 est. monthly organic visits (US)
39,415 keywords in Google's top 30
Core Web Vitals
| LCP | 1.7 s |
| INP | 650 ms |
| CLS | 0.15 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 5.9 MB · 1,788 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| shop.varsity.com | 51 |
| tv.varsity.com | 49 |
| www.varsity.com | 43 |
| prod.yboc.varsity.com | 20 |
| nda.varsity.com | 19 |
| teamshop.varsity.com | 19 |
| live.varsity.com | 18 |
| usa.varsity.com | 17 |
| ac.varsity.com | 16 |
| allstarchallenge.varsity.com | 16 |
| cheerltd.varsity.com | 16 |
| fitting.varsity.com | 16 |
| leaderboard.varsity.com | 16 |
| nca.varsity.com | 16 |
| spiritcheer.varsity.com | 16 |
| uca.varsity.com | 16 |
| uda.varsity.com | 16 |
| athleticchampionships.varsity.com | 15 |
| cheerpower.varsity.com | 15 |
| encore.varsity.com | 15 |
| oneup.varsity.com | 15 |
| pay.varsity.com | 15 |
| spiritsports.varsity.com | 15 |
| wsf.varsity.com | 15 |
Full technology history →
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Recent changes
- dropped Popup Maker Jun 2026
- detected OpenX Apr 2026
- detected TripleLift Apr 2026
- detected theTradeDesk Mar 2026
- dropped Prebid Feb 2026
- detected Popup Maker Jan 2026
- detected yellow.ai Dec 2025
- detected Prebid Oct 2025
- detected Mailgun Sep 2025
- dropped Optimizely Aug 2025
- dropped TripleLift Aug 2025