What powers whattoexpect.com?
Last seen Jun 2026 · 63 technologies across 24 categories
A/B Testing
Google Optimize
since Jul 2021
Advertising
Ad Lightning
since Jun 2021
Amazon Advertising
since Jun 2021
AppNexus
since Oct 2021
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jan 2019
Google Publisher Tag
since Feb 2021
LiveIntent
since Aug 2025
Microsoft Advertising
since Apr 2024
OpenX
since Dec 2022
PubMatic
since Aug 2023
Rubicon Project
since Sep 2019
TripleLift
since Sep 2021
Affiliate programs
Skimlinks
since Jun 2021
Analytics
Appsflyer
since Sep 2021
Chartbeat
since Dec 2024
comScore
since Jun 2018
DoubleVerify
since Jul 2023
Google Analytics
since May 2018
Microsoft Clarity
since Nov 2025
Snowplow Analytics
since Jan 2022
CDN
Amazon S3
since May 2022
cdnjs
since Aug 2023
Cloudflare
since Jan 2022
Google Hosted Libraries
since Aug 2022
Unpkg
since Aug 2022
Cookie compliance
OneTrust
since May 2024
Documentation
Zendesk
since Aug 2022
Ecommerce
Cart Functionality
since Feb 2021
Amazon SES
since Aug 2022
Font scripts
Google Font API
since Jun 2018
Form builders
Digioh
since Apr 2025
JavaScript frameworks
React
since Feb 2019
JavaScript libraries
Load balancers
Amazon ALB
since Sep 2021
Marketing automation
Sailthru
since Apr 2021
Miscellaneous
PaaS
Amazon Web Services
since Sep 2021
Azure
since Feb 2023
Performance
Priority Hints
since Jun 2025
Security
Cloudflare Bot Management
since Jan 2022
Cloudflare Turnstile
since Feb 2026
HSTS
since Sep 2022
reCAPTCHA
since May 2020
Segmentation
Adobe Audience Manager
since Apr 2022
Oracle BlueKai
since Sep 2021
Salesforce Audience Studio
since Sep 2021
Tag managers
Google Tag Manager
since May 2018
UI frameworks
Web frameworks
Microsoft ASP.NET
since Jun 2018
Webmail
Apple iCloud Mail
since Oct 2025
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| how many months is ten weeks | #1 | 5,500 |
| how many months in 24 weeks | #1 | 5,100 |
| how many months pregnant at 22 weeks | #1 | 4,500 |
| artificial insemination | #86 | 4,300 |
| 21 weeks how many months pregnant | #1 | 3,700 |
| size of a 20 week fetus | #1 | 3,000 |
| foetus at 10 weeks | #1 | 3,000 |
| chinese calendar | #2 | 2,900 |
| 3rd week of pregnancy | #1 | 2,800 |
| signs of giving birth | #1 | 2,500 |
| size of 13 week fetus | #1 | 2,500 |
| ovulation estimator | #8 | 2,400 |
| pregnancy weight gain estimator | #2 | 2,400 |
| how many weeks year | #63 | 2,100 |
| how many weeks for year | #83 | 2,100 |
| 40 weeks gestation | #1 | 2,000 |
| 40 weeks | #1 | 2,000 |
| how big is the fetus at 6 weeks | #1 | 2,000 |
| how big is a fetus at 6 weeks | #1 | 2,000 |
| how many months is 29 weeks of pregnancy | #1 | 2,000 |
| prenatal massage | #1 | 1,800 |
| prenatal massage | #1 | 1,800 |
| how much is 27 weeks in months | #1 | 1,800 |
| what to expect | #1 | 1,700 |
| due date | #4 | 1,600 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 91% phone
- 9% desktop
Canada
Australia
Pakistan
South Africa
Ireland
New Zealand
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.55 / 10 · ranked #16,458 of all domains
2,758 referring domains · OpenPageRank
Search traffic
593,200 est. monthly organic visits (US)
258,293 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 175 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 7.7 MB · 1,571 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.whattoexpect.com | 46 |
| community.whattoexpect.com | 44 |
| registry.whattoexpect.com | 41 |
| register.whattoexpect.com | 39 |
| link.whattoexpect.com | 36 |
| dsar.whattoexpect.com | 14 |
Full technology history →
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Recent changes
- detected Google AdSense Apr 2026
- detected MUI Apr 2026
- detected Cloudflare Bot Management Feb 2026
- detected Cloudflare Turnstile Feb 2026
- dropped Crazy Egg Jan 2026
- dropped Webpack Jan 2026
- dropped Google AdSense Dec 2025
- detected React Dec 2025
- detected styled-components Dec 2025
- detected Microsoft Clarity Nov 2025
- detected Apple iCloud Mail Oct 2025
- detected LiveIntent Aug 2025