What powers autotrader.com?
Last seen Jun 2026 · 115 technologies across 41 categories
A/B Testing
Optimizely
since Mar 2019
Accessibility
AudioEye
since Aug 2020
Advertising
Amazon Advertising
since Jun 2021
AppNexus
since Jun 2018
Criteo
since Oct 2025
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
LiveRamp DPM
since Feb 2022
Microsoft Advertising
since Feb 2021
Prebid
since Nov 2018
PubMatic
since Mar 2019
Reddit Ads
since Mar 2026
Rubicon Project
since May 2026
Sizmek
since Aug 2018
Snap Pixel
since Jul 2021
theTradeDesk
since Nov 2021
TVSquared
since Jun 2023
Twitter Ads
since May 2022
Analytics
Adobe Analytics
since Jun 2018
Appsflyer
since Mar 2026
comScore
since Jun 2018
ContentSquare
since Jul 2021
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Sep 2021
Hotjar
since Aug 2018
Linkedin Insight Tag
since Feb 2021
Matomo Analytics
since Aug 2020
Microsoft Clarity
since Jan 2022
Parse.ly
since Apr 2026
Pendo
since Sep 2025
Pinterest Conversion Tag
since Jun 2021
Quantcast Measure
since Aug 2018
Snowplow Analytics
since Sep 2021
TikTok Pixel
since Apr 2022
Yandex.Metrika
since Mar 2021
Authentication
Google Sign-in
since Jul 2023
CDN
Akamai
since Aug 2018
Amazon CloudFront
since Aug 2023
Amazon S3
since Aug 2023
Cloudflare
since Aug 2018
Google Cloud CDN
since Sep 2025
Google Hosted Libraries
since Feb 2022
Unpkg
since Sep 2023
CMS
WordPress
since Aug 2018
Cookie compliance
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Databases
MySQL
since Aug 2018
Development
Microsoft Visual Studio
since Feb 2023
Ecommerce
Amazon Webstore
since Jul 2023
Cart Functionality
since Nov 2021
Mailgun
since Aug 2022
Font scripts
Hosting
WordPress Multisite
since Jan 2024
IaaS
Google Cloud
since Sep 2025
JavaScript frameworks
JavaScript libraries
Load balancers
Amazon ELB
since Aug 2021
Maps
Google Maps
since Jun 2018
Marketing automation
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
PaaS
Amazon Web Services
since Aug 2021
WordPress VIP
since Mar 2024
Page builders
WordPress Block Editor
since Nov 2024
Performance
Priority Hints
since Apr 2023
Programming languages
Retargeting
Google Remarketing Tag
since Jul 2021
Rich text editors
RUM
New Relic
since Jun 2018
Security
Akamai Bot Manager
since Aug 2021
Akamai Web Application Protector
since Feb 2021
Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022
reCAPTCHA
since Oct 2018
Segmentation
Adobe Audience Manager
since Aug 2021
SEO
Surveys
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jun 2021
Ensighten
since Jan 2019
Google Tag Manager
since Jun 2018
UI frameworks
Video players
VideoJS
since Apr 2022
Web frameworks
Web servers
Apache HTTP Server
since Aug 2018
Nginx
since Jun 2018
Webmail
Apple iCloud Mail
since Aug 2025
Widgets
WordPress plugins
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| used autos | #1 | 125,100 |
| used cars | #2 | 100,000 |
| used auto | #1 | 75,100 |
| toyota sienna van | #4 | 29,700 |
| used automobiles | #1 | 25,000 |
| toyota sienna minivan | #4 | 22,200 |
| used cars near me | #4 | 18,100 |
| cars for sale | #3 | 16,100 |
| cars for sale | #3 | 16,100 |
| pre owned cars near me for sale | #3 | 16,100 |
| car buying sites | #1 | 15,000 |
| auto buying sites | #1 | 15,000 |
| automatic used car dealers | #2 | 14,700 |
| used automobiles for sale | #1 | 13,700 |
| used cars for sale near me | #2 | 13,400 |
| buy 2nd hand car | #1 | 12,300 |
| second hand car purchase | #1 | 12,300 |
| g80 m3 | #1 | 12,300 |
| used pickups for sale near me | #2 | 12,000 |
| 2025 ford explorer | #3 | 10,700 |
| 2024 ford bronco | #1 | 10,100 |
| car market | #2 | 9,800 |
| mb g class for sale | #2 | 9,800 |
| 2025 jeep wrangler | #2 | 9,800 |
| bmw f82 | #1 | 9,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 65% phone
- 34% desktop
- 2% tablet
United States
Cayman Islands
U.S. Virgin Islands
Sint Maarten
Turks & Caicos Islands
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.49 / 10 · ranked #17,517 of all domains
1,977 referring domains · OpenPageRank
Search traffic
5,358,700 est. monthly organic visits (US)
1,014,765 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 200 ms |
| CLS | 0.05 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- Weight: 3.5 MB · 229 requests
- WordPress theme: b2bautotrader-2024 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| test.autotrader.com | 41 |
| www.autotrader.com | 38 |
| b2b.autotrader.com | 36 |
| checkout.autotrader.com | 36 |
| msn.autotrader.com | 36 |
| volvocarspreowned.autotrader.com | 34 |
| autotrader.com | 33 |
| motorcycles.autotrader.com | 33 |
| classics.autotrader.com | 32 |
| rvs.autotrader.com | 32 |
| buyherepayhere.autotrader.com | 26 |
| inventory.autotrader.com | 26 |
| press.autotrader.com | 19 |
| m.autotrader.com | 16 |
| specialty.autotrader.com | 15 |
| cs.awsacs.autotrader.com | 13 |
| dealers.autotrader.com | 7 |
| tradein.autotrader.com | 7 |
| contact2.autotrader.com | 6 |
| view.messages.autotrader.com | 3 |
| media.autotrader.com | 1 |
Full technology history →
Report an incorrect detection
Recent changes
- dropped OpenX Jun 2026
- dropped Preact May 2026
- detected Rubicon Project May 2026
- detected OpenX Apr 2026
- detected Parse.ly Apr 2026
- detected Appsflyer Mar 2026
- dropped OpenX Mar 2026
- dropped Popup Maker Mar 2026
- detected Reddit Ads Mar 2026
- dropped TripleLift Mar 2026
- dropped Moment.js Jan 2026
- dropped ZURB Foundation Jan 2026
- dropped Modernizr Nov 2025
- detected Preact Nov 2025
- detected Twitter Nov 2025
- detected Twitter Ads Nov 2025
- detected Typekit Nov 2025
- detected Criteo Oct 2025
- detected Radix UI Oct 2025
- dropped Twitter Oct 2025
- dropped Twitter Ads Oct 2025
- detected Google Cloud Sep 2025
- detected Google Cloud CDN Sep 2025
- detected Slick Sep 2025
- detected Apple iCloud Mail Aug 2025
- dropped Preact Aug 2025