What powers whattoexpect.com?
Last seen Sep 2026 · 63 technologies across 25 categories
A/B Testing
Advertising
Affiliate programs
Analytics
CDN
Cookie compliance
Documentation
Ecommerce
Font scripts
Form builders
JavaScript frameworks
JavaScript libraries
Load balancers
Marketing automation
Miscellaneous
PaaS
Performance
Programming languages
Security
Segmentation
Tag managers
UI frameworks
Web frameworks
Webmail
AI Crawlers
Blocks 27 of 33 AI crawlers we track by name in its robots.txt, restricts 1 more. Checked Oct 2026.
Training crawlers
- AI2Bot Blocked
- Applebot-Extended Blocked
- Bytespider Blocked
- CCBot Blocked
- ClaudeBot Blocked
- cohere-training-data-crawler Blocked
- Diffbot Blocked
- FacebookBot Blocked
- GPTBot Blocked
- ImagesiftBot Blocked
- meta-externalagent Blocked
- PanguBot Blocked
- SBIntuitionsBot Blocked
- Webzio-Extended Blocked
- Google-Extended Restricted
Search and AI assistants
- Amazonbot Blocked
- Applebot Blocked
- Claude-SearchBot Blocked
- DuckAssistBot Blocked
- OAI-SearchBot Blocked
- PerplexityBot Blocked
- PetalBot Blocked
- YouBot Blocked
User-request fetchers
- ChatGPT-User Blocked
- Claude-User Blocked
- meta-externalfetcher Blocked
- MistralAI-User Blocked
- Perplexity-User Blocked
The other 5 AI crawlers we track are not mentioned and only inherit the catch-all rules that apply to every crawler.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Oct 2026 perplexitybot added to robots.txt
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| how many months is ten weeks | #1 | 5,500 |
| how many months in 24 weeks | #1 | 5,100 |
| how many months pregnant at 22 weeks | #1 | 4,500 |
| artificial insemination | #86 | 4,300 |
| 21 weeks how many months pregnant | #1 | 3,700 |
| size of a 20 week fetus | #1 | 3,000 |
| foetus at 10 weeks | #1 | 3,000 |
| chinese calendar | #2 | 2,900 |
| 3rd week of pregnancy | #1 | 2,800 |
| signs of giving birth | #1 | 2,500 |
| size of 13 week fetus | #1 | 2,500 |
| ovulation estimator | #8 | 2,400 |
| pregnancy weight gain estimator | #2 | 2,400 |
| how many weeks year | #63 | 2,100 |
| how many weeks for year | #83 | 2,100 |
| 40 weeks gestation | #1 | 2,000 |
| 40 weeks | #1 | 2,000 |
| how big is the fetus at 6 weeks | #1 | 2,000 |
| how big is a fetus at 6 weeks | #1 | 2,000 |
| how many months is 29 weeks of pregnancy | #1 | 2,000 |
| prenatal massage | #1 | 1,800 |
| prenatal massage | #1 | 1,800 |
| how much is 27 weeks in months | #1 | 1,800 |
| what to expect | #1 | 1,700 |
| due date | #4 | 1,600 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
27 of 33 AI crawlers blocked
Audience
- 87% phone
- 13% desktop
United States
India
Pakistan
United Kingdom
Ireland
South Africa
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
7.55 / 10 · ranked #16,458 of all domains
2,758 referring domains · OpenPageRank
Search traffic
593,200 est. monthly organic visits (US)
258,293 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 6.2 MB · 230 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Oct 2026.
Similar sites
babycentre.co.uk 6 shared
everydayhealth.com 6 sharedthespruce.com 4 shared
verywellhealth.com 4 shared
babycenter.com 6 sharedbusinessofhome.com 3 shared
byrdie.com 3 shared
investopedia.com 3 shared
Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.
Organisation
From the homepage's own structured data (Oct 2026).
Infrastructure
- Registered Jun 1998 (28 years) via Network Solutions, LLC, renews Jun 2030
- Hosted on Amazon Web Services (44.221.94.160)
- DNS: Amazon Route 53
- Email: whattoexpect.com
- Email security: SPF (soft fail), DMARC reject, BIMI
- SSL: Sectigo, RSA 2048, wildcard, expires Jan 2027
- Common Crawl link graph: rank 15,464, 15 hosts
- Verified with: Apple Business, GlobalSign, Google, Meta Business, Yahoo
DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| www.whattoexpect.com | 44 |
| community.whattoexpect.com | 40 |
| register.whattoexpect.com | 39 |
| registry.whattoexpect.com | 39 |
| link.whattoexpect.com | 36 |
| dsar.whattoexpect.com | 15 |
Full technology history →
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Recent changes
- detected PHP Sep 2026
- dropped Google AdSense Jul 2026
- detected Google AdSense Apr 2026
- detected MUI Apr 2026
- detected Cloudflare Bot Management Feb 2026
- detected Cloudflare Turnstile Feb 2026
- dropped Crazy Egg Jan 2026
- dropped Webpack Jan 2026
- dropped Google AdSense Dec 2025
- detected React Dec 2025
- detected styled-components Dec 2025
- detected Microsoft Clarity Nov 2025