What powers 
usatoday.com?
Last seen Aug 2026 · 237 technologies across 52 categories
A/B Testing
Optimizely
since Aug 2018
Accessibility
AccessiBe
since Feb 2026
Advertising
33Across
since Dec 2021
Amazon Advertising
since Jun 2021
AnyClip
since Sep 2023
AppNexus
since Nov 2018
Criteo
since Jun 2018
DoubleClick Campaign Manager (DCM)
since Jun 2019
DoubleVerify
since Nov 2023
Google Ads
since Dec 2022
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
ID5
since Oct 2023
Integral Ad Science
since Feb 2022
LiveIntent
since Jun 2021
Microsoft Advertising
since May 2025
OpenX
since Aug 2018
PubMatic
since Jun 2021
Sharethrough
since Feb 2022
Simpli.fi
since Jun 2026
Taboola
since Jun 2021
Tapad
since Feb 2023
Tealium
since Mar 2019
theTradeDesk
since Sep 2021
TripleLift
since Jun 2021
Twitter Ads
since Sep 2021
Advertising Networks
DoubleClick for Publishers (DFP)
since Jan 2016
Rubicon Project
since May 2016
Affiliate programs
Amazon Associates
since Jun 2021
Impact
since Sep 2021
Skimlinks
since Dec 2021
Sovrn//Commerce
since Jun 2021
Analytics
Adobe Analytics
since Jun 2018
Chartbeat
since Jun 2018
comScore
since Jun 2018
Crazy Egg
since May 2020
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Aug 2018
Hotjar
since Sep 2018
Linkedin Insight Tag
since Nov 2023
Microsoft Clarity
since Apr 2024
Mixpanel
since Aug 2025
Parse.ly
since Feb 2020
Quantcast Measure
since Feb 2020
Signifyd
since May 2025
Skai
since Feb 2022
Snowplow Analytics
since Apr 2023
TikTok Pixel
since Jun 2022
VWO
since Feb 2019
Authentication
Facebook Login
since Mar 2022
Browser fingerprinting
FingerprintJS
since Apr 2020
Caching
Litespeed Cache
since Mar 2020
Varnish
since Jun 2018
CDN
Amazon CloudFront
since Nov 2018
Amazon S3
since Nov 2018
Bunny
since May 2023
cdnjs
since Nov 2021
Cloudflare
since Oct 2021
Cloudinary
since Apr 2023
Fastly
since Feb 2021
Google Cloud CDN
since Apr 2024
Google Hosted Libraries
since Feb 2022
Imperva
since Aug 2020
jQuery CDN
since Feb 2022
jsDelivr
since Jul 2020
Unpkg
since Apr 2024
CMS
Cookie compliance
Customer data platform
Segment
since Feb 2023
Databases
Development
Ecommerce
Cart Functionality
since Aug 2020
Shopify
since Oct 2024
StackCommerce
since May 2025
TrueCommerce
since Nov 2021
Editors
Unbounce
since May 2021
Sendgrid
since Aug 2022
Font scripts
Form builders
Digioh
since May 2025
Hosting
GoDaddy
since Feb 2026
WordPress Multisite
since Jul 2023
IaaS
Google Cloud
since Sep 2020
Issue trackers
Atlassian Statuspage
since Jul 2023
Sentry
since Nov 2021
JavaScript Frameworks
AlertifyJS
since Jun 2021
JSS
since Feb 2022
Next.js App Router
since Apr 2025
Prototype
since Aug 2018
React
since Aug 2018
Socket.io
since Jul 2020
Vue.js
since Feb 2019
JavaScript Libraries
Flickity
since Oct 2024
Isotope
since Jun 2021
LazySizes
since Feb 2022
Lightbox
since May 2020
MobX
since Sep 2023
OWL Carousel
since Apr 2019
Preact
since Oct 2024
scrollreveal
since Nov 2023
Select2
since Jan 2021
Slick
since Apr 2019
Swiper
since Sep 2022
Tippy.js
since Jul 2022
Underscore.js
since Aug 2018
Load balancers
Amazon ALB
since Jun 2022
Azure Front Door
since Jun 2022
Maps
Google Maps
since Feb 2020
Marketing automation
Message boards
Miscellaneous
Admiral
since Apr 2022
Azure Edge Network
since Jul 2023
Babel
since Feb 2020
DocuSign
since Aug 2022
Google Cloud Storage
since Feb 2021
Highlight.js
since Sep 2020
HTTP/3
since Mar 2023
LottieFiles
since Feb 2023
Open Graph
since Sep 2022
Permutive
since Jun 2021
Popper
since Jul 2021
PWA
since Aug 2022
RSS
since Dec 2022
Webpack
since Aug 2018
Mobile frameworks
Operating Systems
CentOS
since Aug 2018
Windows Server
since Aug 2018
PaaS
Amazon Web Services
since Feb 2019
Automattic
since Feb 2020
Azure
since Jun 2022
Pantheon
since May 2020
Vercel
since Feb 2026
WordPress VIP
since Oct 2021
Page builders
Performance
Priority Hints
since Nov 2022
Personalisation
iGoDigital
since Oct 2022
Programming languages
Rich text editors
RUM
New Relic
since Jun 2018
Security
Cloudflare Bot Management
since Oct 2021
Cloudflare Turnstile
since Feb 2026
Confiant
since Jun 2023
DataDome
since Feb 2024
HSTS
since Sep 2022
Really Simple SSL & Security
since Apr 2024
reCAPTCHA
since Apr 2020
Segmentation
Adobe Audience Manager
since Apr 2022
Salesforce Audience Studio
since Aug 2021
SEO
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Animate.css
since May 2020
Bootstrap
since Aug 2018
Chakra UI
since May 2025
MUI
since Aug 2022
Radix UI
since Feb 2026
Tailwind CSS
since Apr 2022
Video players
Web frameworks
Django
since Apr 2024
Express
since Feb 2020
Laravel
since Jul 2020
Livewire
since Jul 2020
Microsoft ASP.NET
since Aug 2018
Ruby on Rails
since Feb 2020
Web Server Extensions
Web Servers
Webmail
Widgets
WordPress plugins
Ivory Search
since Feb 2023
Smash Balloon Instagram Feed
since Apr 2023
WordPress Super Cache
since May 2023
WP-PageNavi
since May 2022
WordPress themes
Twenty Twenty-One
since Feb 2022
AI Crawlers
Blocks 29 of 33 AI crawlers we track by name in its robots.txt. Checked Sep 2026.
Training crawlers
- AI2Bot Blocked
- Applebot-Extended Blocked
- Bytespider Blocked
- CCBot Blocked
- ClaudeBot Blocked
- cohere-training-data-crawler Blocked
- Diffbot Blocked
- FacebookBot Blocked
- Google-CloudVertexBot Blocked
- Google-Extended Blocked
- GPTBot Blocked
- ImagesiftBot Blocked
- img2dataset Blocked
- meta-externalagent Blocked
- PanguBot Blocked
- SBIntuitionsBot Blocked
- Webzio-Extended Blocked
Search and AI assistants
- Amazonbot Blocked
- Applebot Blocked
- Claude-SearchBot Blocked
- DuckAssistBot Blocked
- OAI-SearchBot Blocked
- PerplexityBot Blocked
- PetalBot Blocked
- YouBot Blocked
User-request fetchers
- ChatGPT-User Blocked
- Claude-User Blocked
- meta-externalfetcher Blocked
- MistralAI-User Blocked
The other 4 AI crawlers we track are not mentioned and stay allowed by default.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Sep 2026 petalbot added to robots.txt
- Sep 2026 applebot added to robots.txt
- Sep 2026 imagesiftbot added to robots.txt
- Sep 2026 meta-externalagent added to robots.txt
- Sep 2026 perplexitybot added to robots.txt
- Sep 2026 applebot-extended added to robots.txt
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| iicrc | #9 | 150 |
| air duct cleaning | #70 | 120 |
| first tech | #79 | 100 |
| the searchers western | #77 | 85 |
| pj media | #69 | 85 |
| wallis warfield simpson | #74 | 70 |
| instill | #62 | 70 |
| city of arcadia | #79 | 57 |
| gypsy lee rose | #26 | 57 |
| dual recovery anonymous | #71 | 57 |
| haslet tx | #93 | 53 |
| la victoria taqueria | #61 | 52 |
| mitolyn does it work | #1 | 43 |
| felix argyle | #64 | 38 |
| what brand of methylene blue is best | #2 | 34 |
| tobin center | #80 | 31 |
| how to use aqua sculpt | #1 | 27 |
| the good house ann leary | #93 | 25 |
| token stamp | #49 | 25 |
| pj | #53 | 23 |
| milestone church | #38 | 23 |
| oppositional defiant disorder in adults | #95 | 21 |
| felipe's market | #97 | 21 |
| what is aquasculpt | #3 | 20 |
| top methylene blue brands | #2 | 18 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
29 of 33 AI crawlers blocked
Audience
- 84% phone
- 11% desktop
- 4% tablet
United States
Canada
United Kingdom
Australia
South Africa
India
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
9.08 / 10 · ranked #230 of all domains
68,718 referring domains · OpenPageRank
Search traffic
10,803,700 est. monthly organic visits (US)
3,413,388 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 75 ms |
| CLS | 0.3 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 4.7 MB · 3,023 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Similar sites
detroitnews.com 7 shared
dispatch.com 7 shared
providencejournal.com 7 shared
registerguard.com 7 shared
app.com 7 shared
augustachronicle.com 6 shared
beaconjournal.com 6 shared
cantonrep.com 6 shared
Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.
Organisation
- For The Win (USA Today on Wikidata)
- Founded: 1982
- Country: United States
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Registered Apr 1994 (32 years) via GoDaddy Corporate Domains, LLC, renews Apr 2027
- Hosted on Fastly (151.101.34.62)
- DNS: IBM NS1
- Email: Microsoft 365
- Email security: SPF (hard fail), DMARC monitor only
- SSL: Let's Encrypt, RSA 2048, expires Oct 2026
- Common Crawl link graph: rank 303, 506 hosts
- Verified with: Adobe, Apple Business, Brave Creators, Canva, DocuSign, Google, Meta Business, Microsoft 365 and 3 more
DNS records as swept Sep 2026, certificate as seen Sep 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| lonzowire.usatoday.com | 53 |
| boxingjunkie.usatoday.com | 51 |
| razorbackswire.usatoday.com | 51 |
| sportswire.usatoday.com | 51 |
| rutgerswire.usatoday.com | 50 |
| spurswire.usatoday.com | 49 |
| bullswire.usatoday.com | 48 |
| outdoorswire.usatoday.com | 48 |
| ticketswire.usatoday.com | 47 |
| brackets.usatoday.com | 44 |
| washingtonfootballwire.usatoday.com | 43 |
| booklist.usatoday.com | 40 |
| wineandfood.usatoday.com | 39 |
| classifieds.usatoday.com | 36 |
| games.usatoday.com | 35 |
| prosoccerwire.usatoday.com | 35 |
| sportsawards.usatoday.com | 35 |
| sportsdata.usatoday.com | 35 |
| jobs.usatoday.com | 34 |
| rocketswire.usatoday.com | 34 |
| byucougarswire.usatoday.com | 33 |
| celticswire.usatoday.com | 33 |
| lebronwire.usatoday.com | 33 |
| netswire.usatoday.com | 33 |
Full technology history →
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Recent changes
- detected jQuery Mobile Aug 2026
- dropped BugHerd Jul 2026
- detected Simpli.fi Jun 2026
- detected VWO Jun 2026
- detected Turbopack Feb 2026
- dropped jQuery Mobile Dec 2025
- detected jQuery Mobile Oct 2025