Websites Powered by Google Tag Manager
10,012,498 websites tracked using Google Tag Manager (Tag managers) · www.google.com
Google Tag Manager is a free tag management system that lets marketers deploy and update tracking snippets, conversion pixels, and other scripts without editing site code. A single container tag loads and fires other tags based on configured rules. It is commonly used to install Google Analytics, advertising pixels, and third-party marketing tools.
Usage trend
2M
4M
6M
Apr 2018
May 2020
Jul 2022
Aug 2024
Sep 2026
Domains observed using Google Tag Manager in each month's HTTP Archive crawl,
Apr 2018 to Sep 2026 · peak 5,556,477 in Sep 2022. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 2 s
INP 75 ms
CLS 0
TTFB 900 ms
Median site among 3,366,776 Google Tag Manager sites with Chrome UX data, p75 values, Sep 2026.
Top countries
United States
874,213
India
327,948
Japan
316,331
United Kingdom
309,835
Brazil
303,841
Germany
259,326
France
237,803
Canada
235,685
Sites using Google Tag Manager by audience country, Chrome UX Report.
Usage by industry
| Industry | Share | Websites |
|---|---|---|
| Automotive | 67.94% | 47,177 |
| Home and construction | 56.12% | 26,703 |
| Real estate | 53.82% | 38,170 |
| Finance and insurance | 53.76% | 8,917 |
| Healthcare | 50.29% | 53,585 |
| Legal | 48.98% | 11,472 |
| Travel and hospitality | 47.66% | 35,427 |
| News and media | 45.50% | 19,152 |
| Professional services | 44.80% | 18,435 |
| Education | 38.80% | 19,337 |
| Industrial and manufacturing | 38.29% | 1,661 |
| Beauty and wellness | 37.91% | 9,757 |
Share of each industry's websites with a detected stack that use Google Tag Manager; industries come from what sites declare in their own structured data.
Top sites by authority
9+
56% · 208 of 372 sites
8+
61% · 4,719 of 7,677 sites
7+
55% · 25,054 of 45,712 sites
6+
50% · 55,108 of 110,136 sites
5+
42% · 104,335 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Google Tag Manager in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Google Tag Manager
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 2001 | astm.org | 8.39/10 | 54,400 | 27,348 | Jul 2018 |
| 2002 | observer.com | 8.39/10 | 223,100 | 113,074 | May 2017 |
| 2003 | studio.site | 8.39/10 | - | - | Dec 2020 |
| 2004 | ajc.com | 8.39/10 | 459,500 | 339,150 | Jun 2018 |
| 2005 | t3n.de | 8.39/10 | 660 | 1,373 | Jul 2017 |
| 2006 | international.gc.ca | 8.39/10 | 80,600 | 35,731 | Aug 2022 |
| 2007 | nj.com | 8.39/10 | 848,000 | 517,468 | Jun 2018 |
| 2008 | taxfoundation.org | 8.39/10 | 759,500 | 130,212 | May 2017 |
| 2009 | education.fr | 8.39/10 | - | - | Apr 2021 |
| 2010 | nabu.de | 8.39/10 | 500 | 725 | Nov 2017 |
| 2011 | britishmuseum.org | 8.39/10 | 410,000 | 90,980 | Jul 2017 |
| 2012 | bom.gov.au | 8.39/10 | 142,000 | 60,239 | Aug 2018 |
| 2013 | nysed.gov | 8.39/10 | 262,600 | 69,706 | Apr 2019 |
| 2014 | hh.ru | 8.38/10 | 370 | 294 | Oct 2019 |
| 2015 | jamsadr.com | 8.38/10 | 27,100 | 12,741 | Jan 2021 |
| 2016 | superuser.com | 8.38/10 | 2,006,000 | 662,777 | Feb 2022 |
| 2017 | informa.com | 8.38/10 | 6,500 | 2,662 | Aug 2018 |
| 2018 | swoogo.com | 8.38/10 | 110 | 5 | Apr 2018 |
| 2019 | cookiefirst.com | 8.38/10 | 160 | 379 | Mar 2020 |
| 2020 | ai.google | 8.38/10 | 889,000 | 19,613 | Jun 2018 |
| 2021 | photoshelter.com | 8.38/10 | 3,300 | 657 | Jan 2016 |
| 2022 | homeadvisor.com | 8.38/10 | 229,100 | 364,238 | Jan 2016 |
| 2023 | later.com | 8.38/10 | 173,600 | 50,671 | May 2017 |
| 2024 | therecord.media | 8.38/10 | 18,700 | 11,469 | Oct 2020 |
| 2025 | ifeng.com | 8.38/10 | 95 | 13 | Aug 2018 |
| 2026 | softwareadvice.com | 8.38/10 | 379,600 | 84,950 | Jan 2016 |
| 2027 | createsend.com | 8.38/10 | 1 | 1 | May 2017 |
| 2028 | geogebra.org | 8.38/10 | 231,600 | 51,513 | May 2021 |
| 2029 | ericsson.com | 8.38/10 | 32,500 | 17,370 | Jan 2016 |
| 2030 | lyft.com | 8.38/10 | 252,800 | 82,656 | Aug 2017 |
| 2031 | sas.com | 8.38/10 | 89,000 | 16,401 | Jun 2017 |
| 2032 | monster.com | 8.38/10 | 304,700 | 172,893 | Jan 2016 |
| 2033 | thrillist.com | 8.38/10 | 394,500 | 290,921 | May 2017 |
| 2034 | humanitix.com | 8.38/10 | 2,400 | 2,706 | May 2019 |
| 2035 | ibisworld.com | 8.38/10 | 98,500 | 40,204 | Jun 2017 |
| 2036 | glaad.org | 8.38/10 | 113,000 | 20,407 | Nov 2017 |
| 2037 | bremen.de | 8.38/10 | 340 | 509 | Jul 2018 |
| 2038 | eonline.com | 8.38/10 | 4,798,600 | 944,244 | Jun 2018 |
| 2039 | tinypic.com | 8.38/10 | 110 | 80 | Jul 2018 |
| 2040 | genius.com | 8.38/10 | 45,006,100 | 2,889,148 | Jul 2018 |
| 2041 | metoffice.gov.uk | 8.38/10 | 98,600 | 14,384 | May 2016 |
| 2042 | freedomhouse.org | 8.38/10 | 222,300 | 31,589 | Aug 2019 |
| 2043 | dezeen.com | 8.38/10 | 126,300 | 95,417 | Mar 2016 |
| 2044 | azcentral.com | 8.38/10 | 1,093,500 | 442,530 | Jun 2018 |
| 2045 | sky.it | 8.38/10 | 750 | 789 | Aug 2018 |
| 2046 | ushmm.org | 8.38/10 | 160,900 | 18,509 | Jan 2016 |
| 2047 | polimi.it | 8.38/10 | 5,800 | 4,283 | Aug 2018 |
| 2048 | anl.gov | 8.38/10 | 82,200 | 18,032 | Sep 2018 |
| 2049 | kadokawa.co.jp | 8.38/10 | 130 | 195 | Nov 2016 |
| 2050 | fr.de | 8.38/10 | 4,000 | 7,970 | Mar 2017 |
| 2051 | saitama.lg.jp | 8.38/10 | - | - | Aug 2018 |
| 2052 | uwa.edu.au | 8.38/10 | 35,600 | 25,315 | Jan 2016 |
| 2053 | upv.es | 8.38/10 | 2,500 | 2,576 | Aug 2018 |
| 2054 | tohoku.ac.jp | 8.38/10 | 2,300 | 1,759 | Aug 2018 |
| 2055 | revize.com | 8.37/10 | 130 | 65 | Mar 2026 |
| 2056 | azurefd.net | 8.37/10 | - | - | Feb 2020 |
| 2057 | spamhaus.org | 8.37/10 | 6,800 | 2,378 | Jul 2018 |
| 2058 | mintlify.com | 8.37/10 | 980 | 1,660 | Mar 2022 |
| 2059 | 2gis.ru | 8.37/10 | 1,900 | 4,342 | Aug 2018 |
| 2060 | alchemer.com | 8.37/10 | 20,100 | 5,264 | Dec 2020 |
| 2061 | wponetap.com | 8.37/10 | 29 | 12 | Dec 2024 |
| 2062 | vedomosti.ru | 8.37/10 | 140 | 262 | Jan 2016 |
| 2063 | sendgrid.com | 8.37/10 | 13,400 | 3,881 | May 2017 |
| 2064 | jwt.io | 8.37/10 | 21,800 | 859 | Jun 2017 |
| 2065 | greatplacetowork.com | 8.37/10 | 146,000 | 33,626 | Jul 2017 |
| 2066 | angi.com | 8.37/10 | 2,468,200 | 694,552 | May 2021 |
| 2067 | allure.com | 8.37/10 | 1,779,700 | 445,627 | Jun 2018 |
| 2068 | ecovadis.com | 8.37/10 | 55,000 | 4,051 | Jul 2018 |
| 2069 | honeywell.com | 8.37/10 | 48,600 | 35,973 | Jun 2016 |
| 2070 | pp.ua | 8.37/10 | 22 | 5 | Jun 2018 |
| 2071 | searchenginewatch.com | 8.37/10 | 1,500 | 1,656 | May 2017 |
| 2072 | index.hu | 8.37/10 | 9,800 | 5,526 | Aug 2018 |
| 2073 | wunderground.com | 8.37/10 | 6,360,900 | 488,233 | Jun 2018 |
| 2074 | newsday.com | 8.37/10 | 310,200 | 246,022 | Jun 2018 |
| 2075 | wikidot.com | 8.37/10 | 2,200 | 113 | Jun 2018 |
| 2076 | lpages.co | 8.37/10 | - | - | May 2017 |
| 2077 | isaca.org | 8.37/10 | 44,800 | 14,395 | May 2017 |
| 2078 | state.co.us | 8.37/10 | - | - | Aug 2018 |
| 2079 | code.org | 8.37/10 | 90,900 | 45,566 | Mar 2018 |
| 2080 | uni-lj.si | 8.37/10 | 3,200 | 359 | Aug 2018 |
| 2081 | kaiserpermanente.org | 8.37/10 | 41,900 | 449 | Aug 2018 |
| 2082 | ibtimes.com | 8.37/10 | 124,900 | 175,156 | Jun 2016 |
| 2083 | freep.com | 8.37/10 | 1,256,300 | 412,688 | Jun 2018 |
| 2084 | tu-berlin.de | 8.37/10 | - | - | May 2019 |
| 2085 | marthastewart.com | 8.37/10 | 1,891,100 | 531,666 | Jan 2016 |
| 2086 | rabobank.nl | 8.37/10 | 680 | 1,057 | Aug 2020 |
| 2087 | uni-freiburg.de | 8.37/10 | 4,000 | 1,793 | Feb 2019 |
| 2088 | merkur.de | 8.37/10 | 4,200 | 12,492 | Jun 2018 |
| 2089 | fgv.br | 8.37/10 | 2 | 10 | Jun 2017 |
| 2090 | lodz.pl | 8.37/10 | 90 | 193 | Jan 2016 |
| 2091 | tver.jp | 8.37/10 | 540 | 549 | May 2020 |
| 2092 | jrc.or.jp | 8.37/10 | 420 | 340 | Aug 2018 |
| 2093 | umu.se | 8.37/10 | 3,300 | 3,203 | Feb 2018 |
| 2094 | jaxa.jp | 8.37/10 | 38 | 72 | Dec 2019 |
| 2095 | domain.com | 8.36/10 | 9,200 | 3,505 | Jan 2016 |
| 2096 | firefox.com | 8.36/10 | 419,900 | 29,120 | May 2017 |
| 2097 | securityweek.com | 8.36/10 | 14,700 | 14,395 | Jun 2018 |
| 2098 | devpost.com | 8.36/10 | 10,700 | 6,824 | Aug 2018 |
| 2099 | litmus.com | 8.36/10 | 25,900 | 6,155 | May 2017 |
| 2100 | docusign.com | 8.36/10 | 578,400 | 21,055 | Jul 2017 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
Columns: domain, Open Page Rank, first seen, last seen, industry (from the site's own structured data, blank when none).
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