What powers therealreal.com?
Last seen Jun 2026 · 112 technologies across 36 categories
Advertising
Amazon Advertising
since Feb 2024
AppNexus
since Jun 2018
Criteo
since Jun 2018
Google AdSense
since Feb 2024
Google Publisher Tag
since Feb 2024
LiveIntent
since Feb 2022
Microsoft Advertising
since Oct 2021
Podsights
since Sep 2021
PubMatic
since Feb 2024
Rubicon Project
since Feb 2024
theTradeDesk
since Jul 2021
TVSquared
since Feb 2022
Affiliate programs
Impact
since Feb 2021
Analytics
Adobe Analytics
since Jun 2021
Branch
since Feb 2021
Datadog
since Jul 2021
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
Microsoft Clarity
since Dec 2021
Sift
since Feb 2021
Snowplow Analytics
since Jul 2021
Authentication
Caching
Varnish
since Jun 2018
CDN
CMS
Cookie compliance
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Segment
since Jun 2018
Databases
MySQL
since Aug 2018
Development
Microsoft Visual Studio
since Feb 2023
Ecommerce
Cart Functionality
since Aug 2020
Amazon SES
since Aug 2022
Sendgrid
since Aug 2022
Font scripts
Google Font API
since Aug 2018
Twitter Emoji (Twemoji)
since Aug 2018
Hosting
Acquia Cloud Site Factory
since Nov 2021
Drupal Multisite
since Apr 2022
Issue trackers
JavaScript frameworks
JavaScript libraries
Load balancers
Amazon ALB
since Nov 2023
Marketing automation
Pardot
since Aug 2018
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
PaaS
Payment processors
Stripe
since Aug 2022
Performance
Priority Hints
since Dec 2024
Personalisation
Attentive
since May 2021
Salesforce Interaction Studio
since Oct 2023
Programming languages
Security
Cloudflare Bot Management
since Nov 2021
HSTS
since Sep 2022
PerimeterX
since Jul 2021
reCAPTCHA
since Mar 2021
Segmentation
Adobe Audience Manager
since Apr 2022
Salesforce Audience Studio
since Feb 2024
SEO
Ahrefs
since Jun 2023
Tag managers
Adobe Experience Platform Launch
since Jun 2021
Google Tag Manager
since Apr 2018
UI frameworks
Bootstrap
since Feb 2021
Web frameworks
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Google Workspace
since Aug 2022
Widgets
WordPress plugins
Smash Balloon Instagram Feed
since Feb 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| therealreal | #1 | 187,600 |
| real | #3 | 8,000 |
| realreal | #1 | 2,700 |
| the realreal luxury consignment office | #1 | 1,800 |
| doen | #7 | 1,700 |
| real shopping website | #1 | 1,600 |
| coach bags handbags | #47 | 1,400 |
| lv makeup pouch | #3 | 1,300 |
| reformation | #58 | 1,300 |
| sezane | #16 | 1,300 |
| the realreal | #1 | 1,300 |
| the realreal | #1 | 1,300 |
| realreal store | #1 | 1,200 |
| rolex | #83 | 860 |
| christian lacroix | #4 | 730 |
| prada | #68 | 710 |
| vuitton bucket bag | #5 | 690 |
| balenciaga city bag | #6 | 690 |
| realisation par | #8 | 650 |
| brandon blackwood | #7 | 640 |
| brilliant earth | #30 | 630 |
| mejuri | #44 | 630 |
| monos | #43 | 630 |
| luxury consignment | #1 | 600 |
| fendi baguette bag | #3 | 590 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 51% desktop
- 47% phone
- 1% tablet
United States
Canada
Australia
Switzerland
Singapore
Israel
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.20 / 10 · ranked #30,832 of all domains
1,376 referring domains · OpenPageRank
Search traffic
413,800 est. monthly organic visits (US)
190,762 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Weight: 2.8 MB · 21 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.therealreal.com | 56 |
| consign.therealreal.com | 42 |
| staging.therealreal.com | 38 |
| realstyle.therealreal.com | 37 |
| investor.therealreal.com | 27 |
| brandbook.therealreal.com | 24 |
| promotion.therealreal.com | 17 |
| careers.therealreal.com | 16 |
| website.therealreal.com | 14 |
| login.therealreal.com | 13 |
| view.e.therealreal.com | 3 |
Full technology history →
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Recent changes
- detected Twitter Emoji (Twemoji) Mar 2026
- dropped Akamai Sep 2025
- dropped Akamai Web Application Protector Sep 2025
- detected Prismic Aug 2025